farshad nowshadi presentation on iwmc 2015
TRANSCRIPT
The future Global trends for Mobile
Payment, ePayment and eCommerce
(A Startup Tech/Finance perspective)
Banking and Payments is changing big time.
The new generating of Push ePayments, mPay, Zapp, Band and Watch.
Banks new generation competitors: ApplePay, Google Wallet and
speculation on Google as an eBank!
eCommerce Global trends
New Tech That could effect you: AR and IoT –Will change everything!
Some final Advice for Start-ups
My Wish is to suggest what you should consider today to be
successful in the Future!
Farshad Nowshadi. M.Phil
VP-eStrategy (Advising Board) for Saman Bank
20 years Consultant to Global Reuters Financial
Advisor/Mentor/VC to European Startup Finance-Tech companies
L39-Canary Wharf and Google for Entrepreneur
Got access to some of largest VC’s, in the Tech/Finance area
Early Investor in Google, Amazon, AliBaba, Linkedin, TripAdvisor and many Startups in UK,US and Iran
International Author of Managing Tech/Finance Books
Consultant to Microsoft Financial Services & D-Bank
International Speaker( Berkeley Univ-US Bridge2014 (Silicon Valley Investment-Iran conference)
The Global
Banking Trend
“Banking is no longer
somewhere you go, it is
something you do”
“We do not need Banks anymore
just Banking Services” – Bill Gates
“User just want GREAT DIY
Banking services”
Global Trend:
Using Cash is Dying!
“Bank Branches and just
cash dispensing ATMs will
both disappear over time!”
Dealing with Cash has its
drawbacks..
Big overheads to process
Security issue
Often associated with Money
Laundering
Dirty
Is your Bank Ready
for what is coming?
Latest Usage of Payments in Iran.
As of 2014 according to CBI
Exceptional growth in ATM and Online
payments
ATM in Use in Iran: Now ..… Over 33,000
Debit Cards(Shetab) in use ..... Over 280 Million That is over 3 Cards Per person
2.1 Million POS terminals in use (Exploding)
Number of POS and Online transaction is exploding
Now per month is over 390 Million,
Valued at 69,000 Billion Tommans (Equiv 23 Billion US$)
Trend: Bank Branches are
Closing Down fast..
In The UK every day, this year sees another
Bank Branch close its doors.
HSBC, Barclays, Lloyds – All announced this
year to close around 500 Branches !
Less Branches- But Customers Need Better
Experience
Always Banking ,
but never at a Bank!
Still need Branches?
–Yes!
I believe you do. Because..
Customers Like to see impressive Branches-Adds Credibility
A friendly Open and Welcoming Place (Love our Kids Areas)
Somewhere you can go and talk face to face.
Physical check of Documents
The new Saman Bank V3 Look’n’Feel
(all of our 260 Branches being redesigned)
Trend: Customers of the Future will
be less loyal and more Mobile
UK FSA and Central Bank of America
Have standardized Customers Mobility
Between Banks
Move DD and Standing Orders Between
Banks in 2-7 Days Guaranteed!
This is happening now in the UK, and
around the world soon.
So what does this mean for Bank???
We must constantly provide a Better
Service to Keep our customers and attract
others!
Smartphone Growth in the
Middle East- Will be Massive Middle East now has 250 million mobile phone subscriptions (End of 2012)
Iran is the biggest Mobile market(With 90 Million-2012)
UAE is the country with the highest smartphone penetration.
(Predicted to rise from 47% in 2011 to over 70% in 2016)
Internet Speed is at
last-Going up in Iran!
Rouhani Government granted
3G and 4G licenses to
MTN Irancell and ,Hamrahe Aval
Now with the Cost of Smart Phones
coming down, and always on Mobile
Internet service available
So many possibilities are opening up
I think it is a Pivotal time for
Investment
Get Ready Now:
Smart Phones are here.. WHY? 1. High penetration of mobiles:
Over 4 Billion mobile phone users in the world that hugely
surpass the number of credit/debit card owners.
2. People carry their phone wherever they go, no better
device than a mobile phone for payments
3. NFC chips or stickers can be added to the mobile
phones to make the payment simpler and faster.
4. The world is moving towards 4G: Seamless Fast
Online Internet Service
World is Price Sensitive
The Eric Schmitt Promise of less than $100 is now here!
Nokia Android-X Phones ( Around $100)
Google Project Ara (Proposed Retail at $50)
Some Facts-Why we must Invest to
provide the Best Mobile Banking
Service In UK Average Person (2014 Figures)
User Mobile/Internet Banking 20 Times/Month
Goes to Bank Branch 2-3 times a YEAR!
Most People now Majority of users go to
Comparison Financial Services sites
Old Days go to your Bank, and go with what ever they
say.
Mobile, Touch/Voice Interface and Social Media..
is the way of the future-No Exception..
NFC payment is
set to explode
around the globe!
What could be easier just
“Touch and Go”!
In the UK NFC cards are taking off
Today over 36 million people with NFC
cards
Now 300,000 retailers POS enabled NFC
Reduce Checkout Queues
But Limited to small amounts
Major Players Supporting
RFID and NFC for Payments Credit cards manufacturers starting to issue Contactless cards
Visa (PayWave)
MasterCard (PayPass)
American Express (ExpressPay)
Now Banks Getting into the action Zapp!
Your Smartphone NFC is now the Card
(Will this bring the Death of the Physical card?)
Android Smartphones (HTC, Samsung etc) Dominates NFC payments
(Apple iOS At last is to adopt NFC in iPhone 6+)
Microsoft Windows Phone 8 OS also support NFC
As used in Google Wallet technology
It is predicted by 2017 NFC Smartphones will be
everywhere (Over 500 Million)-
Get READY TODAY!
BandPay
Free From Barclaycard
part of Barclays Group
Can use anywhere you see
on any POS with
Pre Load your Account
Eventually linked to you
account
Working now
Example-My son School
Soon- Apple Watch
Google Wallet Now “You can add your own cards”
Visa, MasterCard, American Express or Other credit
and debit cards to Google Wallet.
Now cloud based and is Bank and Telecom
independent
(Before now details were stored on your phone)
Your credit or debit cards become either linked cards
or cards which are directly enabled for use with
Google Wallet mobile app
Also recently introduced, you can now have a physical
Google Master Card
To withdraw Cash and Pay anywhere that accepts MC from
your wallet. Only in the US for now.
Google Wallet. Takes
Wallets further.. Need
Smart
Phones
with
NFC
Android
OS
Watch
an Intro
Video
NewApple
Pay
Is igniting the Mobile Wallet
Service
Fully started now
(Also good for Google Wallet!)
Nearly half of all retailers plan to
adopt Apple Pay by next year
Combines
NFC with Touch ID fingerprint Tech
Difference between Google Wallet
Uses Apple uses pre-existing Debit
Cards on PassBook (Apple Store)
(800 Million cards)
Only on iPhone 6(and Above)
Google Wallet on Almost all
Andriod(Linked to Google Play)
Could Google become a Bank? Google has already invested in..
Its own universal Google eWallet
Issuing its own Google Master Card
Google Buys into Lending Club
Americas #1 Credit P2P marketplace
Rumours are suggesting Google (and
FaceBook) could be looking to buy a Bank
(to get regulatory permissions) and link it to
User Google Profile, integrating eWallet into
Android and chrome!
Provide P2P loans, Exchange and link to Ad
Words
Introducing MoIP
You heard about VoIP now ..
You will hear a lot about Money Over IP soon!
By passing SWIFT, and Inter Bank Correspondence
accounts.
Why is mPayment in a mess? Too many solutions
Customers are confused as to what is best.
Not available everywhere.
Retailers reluctant to adopt yet another
technology at checkout.
Mobile payments solutions need to partner
with banks and retailers to survive!
You will see very few solutions survive
Many other solutions of today will fade away
soon.
The Battle for Future Digital Mobility with Smart
Phones is the next evolution of
WWW and e-Payments
But Who is going to dominate?
Fight is now on…
Bank Fighting back
Banks are trying to maintain their grip on payment
systems
User already have a Bank Account
So let us make the most of it, and avoid setting up
intermediates
Different new methods of Sending cash via existing
bank accounts.
Pay-M
Zapp it Concept
Paym-Mobile
Payment System
Just Launched in
UK- April-2014 Using your own
existing Bank App
send money using just
mobile phone number
Santander Story
Register Now
(1Phone, Many Acc)
Use it in few weeks
1st and 2nd Generations of Online
Payments 1st Generation
From the Sellers Website users are
redirected to ..
Check in – Check out – To the Payment
Provider
Dis-Advantage is
User can not do a quick purchase from the
sellers website
Takes longer..
2nd Generation
User stays at the Sellers Website.
It uses a Payment Gateway API from
the Payment Solution Provider .
You enter Card details on the sellers
website
Which means it can be stored for
future quick usage.
1-2-3-4 Generations of Online
Payments 3rd Generation
Adds an extra level of security that
is not shared with the Sellers
website.
It is basically same as 2nd
Generation BUT with the addition
of Verified by Payment provider
(Semi Check in –out)
4th Generation (New!)
Push payment
(I will talk about this Next)
4th generation
Online/
ePayment
The Big Idea!
A new breed of Push ePayment to Online Merchants.
“At checkout, the buyer logs on to their OWN
online banking service and arranges for a
payment to be made to the merchant declared account. “
Good to be aware of this Significant trend in Global Mobile
ePayments.
Zapp – New
ePayment Solution
8 Million customers from HSBC, First
Direct, Nationwide, Santander and Metro
Bank Mobile app will use it very soon!
Zapp was developed by Vocalink, the group
that runs the UK's payments infrastructure and
is owned by a consortium of 18 Banks and
Building Societies
What is the Advantage?
No need to Give your Card or Account Details
Saves CC % Commission
Pay the way you are used to
As secure as your own Bank
No need for Credit Cards Anymore!!!
Based on Fast Payment System
So How does it work? Zapp integrates into your own mobile
banking application
See balances on accounts before
payments
On Check out ..
Shops accepting Zapp payments (NFC),
will send a special eInvoice to shoppers
mobile phone. The shopper confirms the
instant payment with a tap of the finger.
On Adverts/Web
Instant order pay and checkout online via a
QR
Extending the Idea..
Pay by just saying your name! (Square Tech)
Update: New Google Wallet Palso Project!
Update: New Starbucks Payment
The Battle Ahead Starts now.. I Believe today
Biggest Challenge to
Banking Model
comes from Technology
Providers
Bank need
Embrace the technology
Use their technology to
enhance their own services
And Work Together to
maintain/enhance existing
market share
PayM, Zapp, Faster Pay
Advice: Make sure you have APPS for
Android and iOS
If you get the extra resources or a good deal from MS:
Enable Win 8 Mobile Apps as well as Android and Apple.
No Smart
Phone
No Cash
No Cards
Just Talk!
Video Concept
By Google
Glass and
Russian
PrivatBank
My Vision of the Bank of the Future
Few Technology that I think will
be big in 2015!
These could open up new
Business opportunities for you!
Augmented Reality (The new VR)
This will be
very big in the
next few years
Google Glass
is dead Long
Live the new
AR Google
Glass!
AR in
eCommerce is
happening now!
Blippar Type Tech / Google Glass
Google Extends Street View to show
your Items for sale in your store.
Internet of
Things Big Change is coming!
Estimated to be worth $3
Trillion over next 3 years
New Business on Horizon
Think of Ideas now!
Almost all utilize Mobile
Example
NEST..
Phillips Light Bulb-Amazon..
August Smart Lock..
Summery: Why I believe Iran will become a
perfect for Tech/Finance investment
20th Largest Economy in world
Highly educated population of over 75 Mil
Innovation in Finance, Banking (reducing Transaction cost)
Iranian Currency vs US$ Major devaluation
Internet Speeds are being allowed to be significantly increased and
the explosion of Smart Phones
Start of Tehran major Internet City,VC funds and accelerator
cultures
Makes IRAN an Ideal Long term opportunity
for Silicon Valley Entrepreneurs! Thank you! My email is : [email protected]
Summery: My top tips for Startup’s
long term success Is there a real need for your solution?
User ability should answer this question.
(This is the Big one)….
Do something different
Do not just Copy a Western Company Business
Model
Leap frog the idea to do something Unique
Useably and convince is the KEY to you success!
Do not just go for short term gain!
Start-up Advice
Work with the Best you find
Take the time to find the best Team
Ensure they also have put down commitments from them
Consider Vesting!
Ideas are Worthless what is important to SHOW it is Possible
Do not rush too early to approach seed investors.
Need to show you have already have invested everything into you idea
Do not worry about failure – Around 70% will fail
But Know when you should change your idea!
If starting out, work with great Accelerator – It can make a big
difference to your success (Such as Avatech )
Once you have establish a demonstrable value approach VC’s
(Such as Sarava )
What is one top thing Customers want
from our Mobile/Internet Services?
Convenience at Better Value! Speed, Reliability, Security all flow on..
If you can really deliver this-
You will be successful……...