media kit

2016

Fashion BiBle

L’Officiel de la couture et de la mode de Paris launched the careers of designers including Pierre Balmain, Cristobal Balenciaga, Christian Dior, and Yves St. Laurent; the magazine became “the Bible of fashion of high

society”. So L’Officiel was, is and will be, the best partner for elite readers.

1921l’officiel

PARiS

1930 1940 1950 1960 1970 1980 1990

1996l’oPtimum

1997jAlouSe

1999lA Revue

deS montReS

1999l’officiel

1000 modèleS

2005l’officielvoyAge

2005l’officielhommeS

2012l’officiel

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2015l’officielvietnAm

For more than 90 years, L’OFFICIEL has provided access to international fashion flair and elegance as well as the essence of couture and its top talents. Known for its authoritative voice in fashion, arts, beauty, jewellery and lifestyle, L’OFFICIEL is today viewed as the ultimate fashion bible. With its carefully curated pages, L’OFFICIEL is pursuing a dynamic expansion strategy. Its international network comprises 30 international editions under the stewardship of Marie-José Susskind-

Jalou, a key figure in the international fashion scene.

L’OFFiCieL, a UNiQUe ViSiON OF StYLe

L’OFFiCieL VietNamWith its launch in Vietnam, L’OFFICIEL has become an

indispensable point of reference for knowledgeable and relevant insights into the local and international fashion scenes. It aims to support Vietnamese women in finding their own style, expressing

this style in a confident manner and drawing inspiration from the latest trends. L’OFFICIEL offers a unique gateway in Vienam to the continually evolving world of fashion and art– with a deep

understanding of tradition and innovation. The magazine’s objective is to provide vietnamese readers with the pleasure of exploring the

work of both local and international fashion talents and enjoying unique, luxurious experiences!

FOREVER YOUNG 35MODERN WOMAN

STRONG PURCHASING POWERINTERNATIONALLY CONNECTED

SENSE OF ELEGANCEHIGH-CLASS LIFESTYLE

EUROPEAN CHICBRAND AS A VIRTUE

ORIGINAL BUT NOT MARGINAL

dNa L’OFFiCieL

MODE 50% of the total contents

L’OFFICIELHommes

BIJOUX 15% of the total contents

L’OFFICIELLuxe

BEAUTÉ 15% of the total contents

L’OFFICIELBeauté

FRONT ROW 5% of the total contents

L’OFFICIELArt

LIVING 15% of the total contents

L’OFFICIELShopping guide

L’OFFiCieL VietNam

editORiaL CaLeNdaR

We take the commitment to feature more products, more ideas of style than any of our monthly competitors. The

magazine is a fashion bible, so any theme is connected to an idea of fasion, lifestyle and art. Commercial thematics

is constructed in a creative way by our editors.

taiLOR-made CONteNt FOR bRaNdS

Direct cooperation for the point of contentExclusive naming sponsorship and wonderful shooting

Brand advertorial harmonizing with content

JaNUaRY / tHe emeRGiNG FaSHiON (LOCaL deSiGNeRS)Vietnamese making a difference Cool & hip regional people to know

FebRUaRY / tHe LOVe iSSUe Romance Gift GuideTêt Celebration

maRCH / tHe FaSHiON iSSUe + tHe beaUtY SUPPLemeNtThe Best of Spring SummerTop Spring Summer pieces to invest Spring/ Summer makeup trend

aPRiL / tHe bOdY iSSUe + tHe beaUtY SUPPLemeNtAll of the best beauty advicesHealth issue

maY / tHe aCCeSSORieS iSSUe Best in Bags, Belts and ShoesWatches & JewelryBaselworld report

JUNe / tHe SUmmeR FaSHiON & beaUtY iSSUeFit - Beach-ready bodyBeauty - Suncare, tanning and makeupTravel - Summer’s exotic location

JULY / tHe CeLebRatiON iSSUe (ONe YeaR)Special one year anniversaryPre-Fall trend

aUGUSt / tHe HaUte COUtURe iSSUe The best of Haute CoutureFirst dip of Fall Winter trends

SePtembeR / tHe FaLL FaSHiON iSSUe + tHe beaUtY SUPPLemeNtBig Fashion stories for Fall WinterTraditions and the finest things in fashionFall makeup trend

OCtObeR / tHe aRt & FaSHiON iSSUe + L’OFFiCieL HOmmeS SUPPLemeNtCruise collection reportThe best of Art, Design and LifestyleTravel & leisure: alternative destinations

NOVembeR / tHe WiNteR FaSHiON iSSUe Traditions and the finest things in fashionPerfume Special

deCembeR / tHe HOLidaYS SPeCiaL iSSUe (JeWeLRY) + SHOPPiNG GUide SUPPLemeNtGift guide - from fashion, high jewellery to lifestyle and timepieces Celebrating the holidayHow to host the best party of the season

keY FiGUReSFrequency : Monthly

Circulation : 20’000 copies/monthTotal print run/year : 240’000 copies

diStRibUtiON PLaNNewsstands, Bookstores, Supermarket and

Convenience stores : 40%Selective distribution (Resorts, coffee shops,

beauty salons, spas, showrooms, offices, airport business lounges) : 25%

Marketing promotion (Events, workshops, exhibitions) : 10%

Subscriptions : 10%Gifts, controlled copies to database : 15%

taRGet ReadeR80 % women

Core age: 25 to 45 years old For a self confident, highly educated,

cosmopolite, urban and, most of all, passionate of fashion, high class living and art.

L’Officiel Vietnam reader discovers in our pages what she will want tomorrow.

diStRibUtiON StRateGY

PRiNt mediaL’OFFICIEL VIETNAM + SUPPLEMENTS BEAUTY,

SHOPPING AND HOMMESdiGitaL media

Website E-magazine

Mobile phone appDigital video media

Social media (Facebook, instagram, pinterest)eVeNtS

Corporate eventsJoin hands with L’Officiel Vietnam to become the partner

and sponsor of our activities. You will take possession in the magnificent temple of art and fashion.

RoadshowsL’Officiel roadshow takes place in March and September

2016 across areas of central shopping centers.A serie of fashion activities is organised for the public.

art & Fashion workshopsIntroduce and discuss the hottest fashion and art topics with

the key members of our team.HiGH-CLaSS membeR

We gathered together the most successful leaders in the fashion interests, business interests and art interests.

PRINT

DIGITAL

tHe NeW iNteGRate maRketiNG StRateGY

KINH THÁNH THỜI TRANG TẬP 3

SPÉCIAL

NHỮNG XU HƯỚNG THỜI TRANG ĐẸP NHẤT

THU - ĐÔNG 2015

ĐẸP GIỮA BÌNH YÊN

Trend Report

Tăng Thanh Hà

EVENTS

360 deGRee

PRime POSitiONS Size(WxH) VNd PeR Week VNd PeR mONtH Background 30,000,000 84,000,000Top Banner 1900*120 22,000,000 62,000,000Leaderboard 960*120 17,000,000 48,000,000Homepage Float 160*700 22,000,000 62,000,000Middle Banner 620*90 15,000,000 42,000,000Right banner (rectangle) 300*250 10,000,000 28,000,000Full page Top banner 1900*120 30,000,000 84,000,000 Floating banner 160*700 Homepage pop up(CPM) 800*500 54,000/CPMTVC (20-second clip broadcast in lofficielvietnam.com) 16,000,000 45,000,000Pre/Post Roll (6 to 8-second before and after L’Officiel video) 16,000,000 45,000,000L’Officiel TV(120-second video produced by L’Officiel) 17,000,000 48,000,000PR article (for 3 days) Max 700 words 10,000,000/articleFacebook cover photo 851*315 12,000,000Post 1 link + 1 photo 5,000,000/postPhoto album 1 link + 20 photos (max) 9,000,000/albumApps Doesn’t include production price 35,000,000/appE-newsletter Full letter 25,000,000timeTop banner E-newsletter Top banner 12,000,000Top banner VIP E-newsletter Top banner 8,000,000

deadLiNeBooking deadline: the 15th every month.Final artwork deadline: the 18th every month.teRmS aNd CONditiONS: The rate is valid from January - December 2016. Frequency discounts only apply for multiple insertions that appear within 12 months of signing the contract.Rates quoted are for basic process colors: Cyan, Magenta, Yellow and Black. Special color requires special charge.Cancellation will be accepted only up to one-month before the publication date.The content and design of all advertisements are subject to the Publisher’s approval. Payment terms are net 15 days from date of publication or VAT invoices issued. Payments are made in US Dollars or Vietnam Dong. NOte:All prices above are not included of 10% VAT

LIÊN HỆ ĐĂNG QUẢNG CÁO E: booking@bookingquangcao.com.vnHotline: 0937.231.258 | 08.6282.5186