fashion botique
DESCRIPTION
Launching a New Brand ppt.TRANSCRIPT
BrandBrand Name Name
LogoLogo
In our boutique, we are going to provide highly trendy & fashionable
clothes first time ever in the history of Pakistan. Right Now, our main focus is on women. We will provide them the platform where they can come, select
the trendy ones & feel confident in their circles.
To offer modern trends and to caters women with eligible outfits with consistent innovation & to become the leading brand in providing stylish & and unique women’s clothing..
Founder/CEO
Marketing Manager
Fashion Designer
FT Manager
Brand Positioning
• Innovative• Trendy• Stylish• Fresh• Elegant• Modern• Approachable
Brand PersonalityBrand Personality
ProductsProducts
• Casual Wear• Bridal Dresses• Handbags & Clutches • Shoes
• Casual WearCasual Wear• Bridal DressesBridal Dresses• Handbags & ClutchesHandbags & Clutches• ShoesShoes
Samples of Casual Wear
Bridal DressesBridal Dresses
Handbags & ClutchesHandbags & Clutches
Shoes
• Upper Middle Class
• Upper lower Class
• Middle Upper Class
Target MarketTarget Market
Age Group Age Group
18-40 years(House wives, Professional woman, college or uni girls)
• Promotion is communicating with the public in an attempt to influence them toward buying your products or services.
• Activities to prompt or entice customers.
• Magazines• Social Networking Sites• Internet• Television• Organizing Fashion Shows
Advertising Newspapers, Banners, Brochures, Bill Boards & TV ad.
Direct Mailing Catalog Marketing, Direct mail are also considerable.
Online Activitywww.ft.com is our website.
Fashion SHow.flv