BRANDING INDUSTRYFA

SH

ION

&

GROUP MEMBERS

KEVIN JOY

PARIDHI GOYAL

PREETI PERIWAL

GOWTHAM PALANIAPPAN

JEFFIN JAMES

INTR

OD

UC

TIO

N • The fashion & Branding Industry is a product of the modern age.

• Custom Made prior to the mid-19th century.

• Mass Production and the rise of brands – 20th Century.

• International and highly Globalized Industry.

• Fashion industry accounts for a significant share of world economic output.

• The fashion industry has long been one of the largest employers in the United States, and it has also shifted to China in the 21st century

The Fashion Industry consists of four levels:

• The production of Raw Materials (Principally fibres textiles but also leather and fur).

• The production of fashion goods by designers, manufacturers, contractors, and others;

• Retail sales• various forms of advertising

and promotion.

SU

NGLASSES

HISTORY• Precursors• Sunglasses made from flat panes of smoky quartz, which

offered no corrective powers but did protect the eyes from glare were used in China in the 12th century or possibly earlier

• Modern developments• In the early 1900s, the use of sunglasses started to become

more widespread, especially among stars of movies

Functions• Visual clarity and comfort• Protection

Standards for sunglassesSpecial-use sunglasses• Sunglasses in sports• Sunglasses in space

Different Types of Sunglasses• Aviator sunglasses• Clip-on glasses• Gradient lenses

• Flip-up sunglasses• Mirrored sunglasses• Oversized sunglasses• Shutter Shades• Tea shades• Wayfarers• Wrap-around sunglasses

OAKLEY

OAKLEY

TYPE SUBSIDIARY SPORTS PERFORMANCE

FOUNDED 1975

FOUNDER(S) JIM JANNARD

HEADQUARTERS CALIFORNIA, USA

KEY PEOPLE JIM JANNARD: CHAIRMANCOLIN BADEN: PRESIDENT

OWNER(S) LUXOTTICA GROUP S.P.A., MILAN, ITALY

WEBSITE WWW.OAKLEY.COM

RAY-BAN

RAY BAN

TYPE SUBSIDIARY

FOUNDED 1937

FOUNDER(S) LESTER BELISARIO

HEADQUARTERS ROCHESTER, NY

PRODUCTS EYEWEAR AND SUNGLASSES

OWNER(S) LUXOTTICA GROUP S.P.A.

EMPLOYEES 55000

WEBSITE RAY-BAN.COM

KAENON

KAENON

KAENON POLARIZED

TYPE PRIVATELY HELD COMPANYFOUNDED 2001FOUNDER(S) STEVE & DARREN

ROSENBERGHEADQUARTERS NEWPORT BEACH,

CALIFORNIA, U.S.PRODUCTS SUNGLASSES, SUNGLASSES

ACCESSORIESWEBSITE KAENON.COM

MA

UI JIM

MAUI JIM SUNGLASSES

TYPE PRIVATELY HELD COMPANY

INDUSTRY FASHION, MANUFACTURING

FOUNDED LAHAINA HAWAII, U.S. (1980)

HEADQUARTERS PEORIA, ILLINOIS, U.S.

PRODUCTS SUNGLASSES

WEBSITE WWW.MAUIJIM.COM

COSTA DEL MAR

COSTA DEL MAR SUNGLASSES, INC.INDUSTRY EYEWEAR MANUFACTURERSFOUNDED 1983HEADQUARTERS DAYTONA BEACH, FLORIDA,

UNITED STATESAREA SERVED WORLDWIDEKEY PEOPLE CHARLES R. (CHAS)

MACDONALD, PRESIDENTPRODUCTS SUNGLASSES, APPEAL,

SUNGLASSES ACCESSORIESSERVICES SUNGLASSES REPAIRREVENUE US $27.4 MILLION (2006)PARENT A.T. CROSSWEBSITE HTTP://

WWW.COSTADELMAR.COM

PERSOL

PERSOL

FOUNDED 1917

FOUNDER(S) GIUSEPPE RATTI

HEADQUARTERS AGORDO, ITALY

PRODUCTS EYEWEAR AND SUNGLASSES

OWNER(S) LUXOTTICA GROUP S.P.A.

WEBSITE WWW.PERSOL.COM

SERENGETI

SERENGETI

FOUNDED 1984

FOUNDER(S) ZAKI MUSTAFA

PRODUCTS EYEWEAR AND SUNGLASSES

WEBSITE HTTP://WWW.SERENGETI-EYEWEAR.COM

LUXOTTICA

LUXOTTICA GROUP S.P.A.INDUSTRY EYEWEAR, FASHION, LUXURY,

MANUFACTURING, RETAIL, WHOLESALE DISTRIBUTION

FOUNDED AGORDO, ITALY, IN 1961HEADQUARTERS MILAN, ITALYAREA SERVED WORLDWIDEKEY PEOPLE LEONARDO DEL

VECCHIO (FOUNDER AND CHAIRMAN), ANDREA GUERRA(CEO)

PRODUCTS SUN GLASSES, SPECTACLE FRAMES, PRESCRIPTION FRAMES

SERVICES OPTICIANS, OPTICAL RETAIL, SUN RETAIL

WEBSITE WWW.LUXOTTICA.COM

IC! BERLIN

IC! BERLIN BRILLEN GMBH

TYPE PRIVATE

INDUSTRY EYEWEAR

FOUNDED 1999

HEADQUARTERS BERLIN, GERMANY

PRODUCTS OPTICAL AND SUNGLASSES FRAMES

WEBSITE WWW.IC-BERLIN.DE

RANDOLPH ENGINEERING

RANDOLPH ENGINEERING, INC.

INDUSTRY EYE-WEAR

FOUNDED 1972

KEY PEOPLE PETER WASZKIEWICZ, CEO

EMPLOYEES 50

WEBSITE HTTP://WWW.RANDOLPHUSA.COM

WATCHES

“TIME IS GOLD”• Wristwatches became popular in the 1920s,• Watches evolved from portable spring-

driven clocks, which first appeared in 15th century Europe.

German - Spherical Table Watch (Melanchthon's Watch) - Walters 5817

The earliest dated watch known, from 1530

MOST EXPENSIVE WATCH IN THE

WORLD!!• Swiss watchmaker Hublot• A total of 1282 diamonds• More than 100 carats of

baguette diamonds• 6 square emerald cut

stones, each weighing more than 3 carats

ROLEX

• Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion.

• The first waterproof wristwatch "Oyster", 1926

• The first wristwatch with an automatically changing date on the dial (Rolex Date)

• The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner)

• The first wristwatch to show two time zones at once (Rolex GMT Master)

• The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date)

• The first watchmaker to earn chronometer certification for a wristwatch

OMEGA

• The "Omega Speedmaster Professional Chronograph" was the first watch on the moon, worn by Buzz Aldrin

Founded 1848

Founder(s) Louis Brandt

Headquarters Bienne, Switzerland

TAG HEUER

• The company was purchased by TAG Group (Holdings) S.A. in 1985 and the Heuer brand became TAG Heuer.

• The TAG Heuer slogan is "Swiss Avant-Garde Since 1860".

CLOTHING

M E N ‘ S

DIESEL

• Vibrant, bred in Italy and a firm favorite with men around the world, Diesel’s clothing is aimed at the young adult market, particularly its jeans, but the brand can now be found on everything from underwear to fragrance.

• Diesel’s innovative approaches to fashion and art includes endorsing young creativity by sponsoring the Diesel-U-Music Contest and the Sundance Film Festival as well as being the first clothing company to market their clothing in video games

DOLCE & GABBANA

• Recently celebrating 20 years of design, the original brand was founded by Domenico Dolce and Stefano Gabbana, and is more formal and ‘timeless’ than it’s younger, more flamboyant little brother D&G – a slightly more casual line that follows an urban inspiration and attempts to set trends rather than follow them.

• The design house describes itself as “new luxury, authentic and unconventional – a style that expresses new forms of elegance, presenting itself as a modern classicism” and is known for its geometric and dark approach to fashion

• Tommy Hilfiger Corporation is an American company which is incorporated in Hong Kong.

• A Tommy Hilfiger shop

• In 1989, a Hong Kong businessman Silas Chou acquired Tommy Hilfiger Corporation via Sportswear Holdings Limited, along with his partner Lawrence Stroll.

• Chou served as Chairman and then Co-Chairman from 1989 to 2002.

• In 1992, The Corporation listed in New York Stock Exchange.

• Later Chou sold the company, and in 2006 de-listed and privatization to the British Apax Partners.

• Phillips-Van Heusen bought the company in 2010.

• Fabrics, designer wear, denim, cosmetics & toiletries, engineering files & tools, prophylactics and air charter services

LACOSTE

• Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts.

• In recent years, Lacoste has introduced a home line of sheeting and towels.

WOMEN’S CLOTHING

BRANDS FOR WOMEN

• Founded by Mario Prada in 1913.• Miuccia Prada- Head designer.• Leather goods and imported English steamer trunks and handbags.• Miu Miu in 1992.• Council of Fashion Designers of America award for accessories in

1993.• Prada began producing mobile phones with LG Electronics in 1997

LG Prada (KE850), LG Prada II (KF900) and LG Prada 3.0

$675

$2690

$330 $350

$490

$1250

VER

SA

CE

VER

SA

CE

• Founded by Gianni Versace in 1978.• CEO- Santo Versace.• Atelier Versace, Versace Couture, Versace Sports, Versace

Home Collection, Versace Jeans Couture, Versace Collection and Versus.

• Palazzo Versace• Versace advertising• campaign in 2005.

ARMANI EXCHANGE

• Founder Giorgio Armani• Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior,

Armani/Casa, Armani Cosmetics, Armani Hotels and Resorts.• Cristiano Ronaldo and Megan Fox.• Creating fashion shoes under the label EA7 with Reebok.

• Founded by Christian Dior in 1946.• The Dior flagship boutique in the upscale Ginza shopping district

of Tokyo. First opened in 2004.• Christian Dior Parfums (Est. 1947)

Christian Dior Cosmetics (Est. 1969)Dior Homme (Est.1970)

• Bernard Arnault- CEO

DESIGNERS

FAMOUS FASHION

DESIGNERS•The industry for fashion in India had witnessed a boom over the last few years, with a growing list of top Indian fashion designers showcasing their work on the International stage.•From the traditional sarees, to the exquisite collection of fabrics, the Indian fashion industry has embraced its inner beauty, and displayed to the world the immense talent of Indian designers.

RITU KUMAR• Ritu Kumar (born November 11, 1944) is

an Indian fashion designer, based in Delhi.• Ritu is globally recognized for her styles

that reflect ancient Indian traditions, and the use of locally produced fabrics.

• She is a brand in herself.• She has also designed the wardrobes of Miss India winners, all of whom went on

to win the crown at their respective international pageants.

• With the successful launch of a new brand, titled LABEL, in 2002, Ritu now caters for the everyday wear of Indian women.

RITU KUMAR

MANISH MALHOTRA•At the age of just 25, Malhotra made a firm entry into the Bollywood film industry, by styling actress Juhi Chawla in Swarg. •As a costume designer, Manish has dressed some of the most beautiful women Bollywood has ever been graced with.• Some of them include Karishma and Kareena Kapoor, Aishwarya Rai, Rani Mukherjee, Preity Zinta, the evergreen Madhuri Dixit, Raveena Tandon, and many more.• He was also asked to design clothes for Michael Jackson when he visited India for a Bollywood show.

MANISH MALHOTRA

RITU BERI•First Indian to present a collection in the world’s style capital at Paris.•Ritu Beri studied fashion arts at the NIFT, New Delhi.• Beri’s talents have bought her clients like Former US President Mr. Bill Clinton, Hollywood celebrities, famous Parisian Socialite, the Swarovski family, other similar VIPs.•She is the author of the personal fashion book, 101 Ways to Look Good.

ROHIT BAL•Given the honor of being referred to as “India’s master of fabric and fantasy” by TIME magazine in 1996.•He is one among the country’s finest style gurus.•With a keen eye that sources materials from villages and local craftsmen, Rohit has mastered the art of converting local Indian textures into beautiful fabrics and cloths.•Graduation in History from St. Stephen’s College in Delhi.•Bal has designed for the game show Kaun Banega Crorepati.

ROHIT BAL

ANITA DONGRE•She began designing clothes when over 20 years ago, before the inception of even the NIFT. •45-year-old Anita now runs a corporate fashion house that consists of five labels with over 120 outlets across the country.• There isn’t a better person in India to learn the business aspects of style from.

ANITA DONGRE

CONCLUSIO

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THANK YOU