fashion consumption

fashion consumption

Much of our time is dedicated on consuming fashion. From the moment we go shopping, to when we try on new clothes, pick out an outfit, or even while wearing it, we keep fashion and clothing on our minds. In this way, we end up creating an unstable relationship with fashion. Full of ups and downs, this relationship can go from healthy to sick. At healthy times, fashion is used not only as entertainment but also as a way of personal expression. It starts as a good activity, when putting things on is fun and motivating. But then at sick times the whole act of making decisions, dealing with all the options, social and self pressure, what's acceptable and what's not, creates an agony. Fashion can lead us to irritation, insecurity and overconsumption.

intRo

andré massotti

“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. fashion is instant language.”Miuccia Prada

“When i first moved to new York and i was totally broke, sometimes i would buy Vogue instead of dinner. i felt it fed me more.” Carrie Bradshaw.

“The hyperindividualism appears when our society denies collectivity. Religion, community, politics. The gods are the men. The individual is an independent being that handles it’s own existence. This individual can make private choices – career, marriage, what to buy – but can’t espace from the globalization’s rules of efficacy, productivity, youth, consumerism. The access to material goods comfort , as a society, didn’t make us closer to happiness. There’s so much anxiety, so much stress, so much anguish and fear that the abundance can’t give us a feeling of complete.”

WhY pEopLE aREn’t happY?

Gilles Lipovetsky

“i got to the point where i was pretty much buying only cheap clothes and i was buying a lot of them. i saw my friends and family shopping the same way. and i wanted to delve into what’s happened in the fashion industry that’s changed our consumption patterns so dramatically from a seasonal fashion cycle to an almost weekly or monthly fashion cycle where we’re treating clothing as a disposable good.”

Elizabeth L. Cline

"more is more and less is a bore."

Iris Apfel

“Fueled by a pervasive awareness of the conflicts between their consumerist impulses and their aspirations to be ‘good’, experienced consumers are increasingly wracked with guilt. The result? A growing hunger for a new kind of consumption: one free from worry (or at least with less worry) about its negative impact, yet that allows continued indulgence.”

“Every day, consumers are served more information on dysfunctional business processes and ethics, hear the strained voices of workers from developing countries, or receive scientific insights on the health drawbacks of many a favorite (and processed) snack or beverage. It has thus become completely impossible for any individual in near- and fully mature consumer societies to claim ignorance over the havoc his or her consumption is and has been wreaking.”

GuiLt-fREEconsumption

trendwatching.com/trends/guiltfreeconsumption/

“[…]cheap fashion is only possible because garment workers across the world are being paid so abysmally. and the reason why we’re overconsuming is because clothes are so cheap. there’s something about human psychology where you see something that’s less than $20, you think “well, why wouldn’t i?” it’s like getting something for nothing.”

Elizabeth L. Cline

“i think the main takeaway here is that we really need to be more mindful. Right now people buy clothing on impulse a lot of the time. they buy clothing when they weren’t really meaning to; maybe they were just walking into a store on the way home from work and they walk out with something cheap. and of course you’re not going to get a lot of use out of it since you didn’t put a lot of thought into why you were buying it.”

Elizabeth L. Cline

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live.”

Gianni Versace

“the age of “more, more, more” is over. We are entering in a new episode in history. Get ready and don’t lose the joy of experimenting and playing.”Greta Taubert

aLL thE LinKs

http://www1.folha.uol.com.br/equilibrioesaude/805866-bem-estar-e-o-novo-luxo-afirma-filosofo-frances-gilles-lipovetsky.shtml

http://www.webluxo.com.br/noticias/icone_maximo_do_luxo.htm

http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/2014/sep/17/fashion-calendar-sustainable-climate-change-london-fashion-week

http://www.ecouterre.com/how-do-we-break-our-fast-fashion-addiction-an-interview-with-overdressed-author-elizabeth-l-cline/

http://g1.globo.com/mundo/noticia/2014/07/em-ensaio-para-fim-do-capitalismo-alema-fica-um-ano-sem-comprar-nada.html

http://chic.uol.com.br/les-chics/noticia/um-papo-com-gilles-lipovetsky

http://trendwatching.com/_translations/pt/trends/guiltfreeconsumption/

http://www.companhiadasletras.com.br/trechos/80124.pdf