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FASHION M A RKETING Slide 2 MARKET: A place where transaction takes place. MARKETING: Process of physical movement of goods from the place of production to the place of consumption. FASHION: Styles popular at a given time. Slide 3 Entire process of business activity including the planning, developing, promoting and distributing the apparel to consumer according to their needs and wants Fashion marketing Slide 4 MARKET RESEARCH Process of collection of sources of information about the market Slide 5 INTERPRETATION OF RESEARCH FINDING Consolidation of data collected and analyze the current trend, consumer taste and expectation Selection of fabric design, measurements, budget, style, features for the construction of garments based on the analysis Slide 6 BUYING OF RAW MATERIAL Activities involved in finding source of supply, purchase of desired quality, quantity, size and price of the raw materials Slide 7 STYLE CREATION A style is a type of product that has one or more specific feature or characteristics that distinguish it and make it different from other products of the same type. Slide 8 PATTERN MAKING Drawing of pattern on the paper according to the standard measurements Slide 9 SAMPLE PRODUCTION Based on the measurements and pattern the garments are constructed as samples Slide 10 DISPLAY OF SAMPLES THROUGH FASHION SHOW Display of the garments to the buyer through fashion show Slide 11 MASS PRODUCTION OF GARMENTS Based on the results of the suggestion sheet, selected garments are produced on large scale Slide 12 CHANNELS OF DISTRIBUTION Manufacturer-user Manufacturer-Wholesaler-user Manufacturer-Agent-user Manufacturer- Wholesaler-Retailer-user Slide 13 SELLING Selling is the heart of the marketing task. The main object of selling is to sell or to dispose of goods at a satisfactory price. The title of goods is transferred to the buyer. Selling is an important factor in business. Production will be increased if selling function is performed simultaneously. To increase sales, demand must be created. Successful selling depends on intelligent buying and efficient merchandising