fashion odds branding kit
DESCRIPTION
Here is what R+R is recommending to Fashion Odds on their lifestyle brand. Fashion Odds is much more than a fashion & entertainment magazine.TRANSCRIPT
Fashion Odds Branding Kit 2013 Launch
Mission Statement
• By believing in the notion that fashion speaks on behalf of the individual, our mission aims to identify and share daily "odd" fashion inspirations for the young and bold fashionistas.
About Us
Fashion Odds is a fashion and entertainment magazine established in January 2011 that sets out to embrace the uniqueness (oddness) of people’s fashion, entertainment choices and how fashion and entertainment illuminate their lifestyle. By embracing the “oddness” of people’s fashion and entertainment choices, we believe that only you should have the decision to create your unique style that reflects you. We feature and blog a variety of trends for men, women and children to relate to the general audience and we especially love to feature “Cute Kid’s Outfit of the Day”.
We also report deeper issues in the entertainment and fashion industry and cover the “odd” and popular fashion and entertainment events in the Twin Cities and Hamburg, Germany at the current stage of our development. We also feature spotlights (interviews) that provide a more unique insight of the fashion and entertainment world. Our “Odd of the Month” is about who inspires us. While “Designer’s Spotlight” is a unique and well exquisite designer or any fashion designer with an “odd twist” like a nail fashion designer with a new take on an old acrylic.
We will introduce you to the new faces of modeling that are emerging or making a splash with “Top Model of the Month.” And since we know you love to know who the hottest act in town is, we will report on a broad spectrum of artists, musicians, dancers, actors to comedians who share with us their exclusive stories of triumphs and struggles in the entertainment industry. We also know you are business savvy, and we will keep you current with top local businesses that promote our values and communities. Our odd content appeals to just about everyone with their own style.
How are your fashion and entertainment choices odd (unique)? Let us know! Our contact information is below.
Our Logo
The logo conveys how fashion speaks for the individual by inserting “ODDS” inside the white space of the “o” in fashion. This concept comes from our mission since this conveys we accept and embrace individual uniqueness and what can be perceived by others as “odd.” We will never judge you or define your style.
The Odds inside the letter “O” represents our tag line and belief that “odd” is always in fashion, our brand and we will be out on the scene with you.
Tag line: Odd is always in fashion and out on the scene.
Brand Logo with Style
Fashion Odds is more than a magazine on fashion and entertainment. We have style! Fashion Odds or “FO “is a lifestyle brand.
When someone wears “FO” it conveys that they share ourcore values of accepting individual style from different backgrounds,cultures and ethnicities. Our core value, like great fashion, is timeless.