FosterFashion

Samantha

Portfolio

I am currently coming to the end of my second year on a BA HONS Fash-ion and brand management course at UCLAN University in Preston. The course has many modules including: Marketing, brand promotion, trend prediction and development.My current job is a retail assistant at Ma-talan, I have learnt a lot while working there and love to see new trends and how they are marketed within the store. I am a polite, confident person who can deal with situations well under pressure. I also worked part time as an administra-tion assistant for Nu Choice Vending for 3 years, during this time I would organise meetings, complete spread sheet data, and use my skills with adobe software to help design business cards and leaflets for the company. I have also helped run an EBAY busi-ness which sources and sells products, my involvement in this was researching competitors and live help,

Personal StatementI found this experience invaluable and learnt a lot about running your own in-ternet based business. As well as immersing myself in Fashion I also enjoy photography and have the benefit of doing this freelance for events, styling shoots, weddings and portraits, I am constantly meeting new people and love working as a team. Trend prediction and research is a key area in my course at university and it is an area which I have found I excel at and enjoy the most. My short term aim for the future is to gain experience in the fashion industry as a fashion buyer.

Respect

6 6Respect Range

Samantha Foster

Numer and brand name printed in large on front back and sleeve, all in cracked print.

Front

Back

Turned over sleeves in a mustard yellow, to contrast with brown on T-shirt.Large army green stitching around sleeves and neckline.

RespectSmall

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Simple design tag, made with a dyed yellow leather, giving a feel of quality to the brand and clothing.

Crew neck

SmallRespect

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Respect RespectRespect

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Respect

01T-Shirt Design Project

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FEATURED WORK

This portfolio features recent work from various university modules in product development, online development, promotional campaigns and fashion enterprise. It also contains personal photography and styling projects.

INSI

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T-Shirt design project for the brand RESPECT, insspiration

drawn from brands such as NEXT and GStar. Target marker

is young boys aged 8-13.

T-Shirt Design 1 - Turned over sleeves in contrast colours

- Contrast green stitch-ing around sleeves and neckline

- Crew neck

- Shiny plastisol used to print graphics

T-Shirt Design 2 - Turned over sleeves in contrast colours

- Contrast green stitch-ing around sleeves and neckline

- Crew neck

- Simple design tag dyed a yellow leather to give a feel of quality to the brand and clothing

- Neck label, sizes in full text

T-Shirt Design 3- Turned over sleeves in contrast colours

- Contrast green stitch-ing around sleeves and neckline

- Crew neck

- Simple design tag dyed a yellow leather to give a feel of quality to the brand and clothing

- Number and band name screen printed in a cracked print to give a grunge look

02Online Development Cobra PromotionOnline development project, I chose a brand with which I

could develop their website to bring in more potential cus-

tomers.

WEB DESIGNThis was a promotion/website development project, here I have taken the brand

Cobra beer and promoted it so it would become more popular for females as

well as males which are the main target market for the brand.

I did this through the development of the Cobra website. I created a theme for

the site ‘Girls night in & Boys night out’ the site was split into two sections – a girls

section where there are selected cookbook recipes, fun games, and a beauty

section for girls to enjoy with Cobra. There is also a Boys night out’ section, here

you could chose the best restaurants and bars which sell Cobra, read reviews

and book tables via the website.

- 2 sections of site

- pop up windows link to each section

- simple navigation bar at top of pop up window

- hyper links to relivant websites

We

We

03

Barry M Promotion For this I have taken a styling shoot I photographed and re-

worked it into forms of promotion for the make-up brand

Barry M. By looking at the target customer for the brand

which is teenagers and young adults I wanted to make the

adverts bright, eye catching and fun. Here is the final out-

come which is a one page magazine spread, and an adshell.

04Loose Women App design

The show is Fun, Opinion-ated, Honest, Light, Tongue in Cheek..

Assessment was to design an app. I chose the brand Loose

women which is a gossip show with a panel of women stat-

ing their personal opinions on topics of interest.

I designed this app to work with the target market of the show which is a core female

adult audience.

The app is an advice app, which the presenters of the show will give. The target audi-

ence of the show tune in to listen to the opinions of the panel so here is an app which

they can get their advice straight to their phone. The app aims to make viewers feel a

more personal connection to the presenters and promote the show.

App screen shots

Here is the main home page after the enter page. It has informa-tion about the sec-tions in the app, a

navigation bar, home and back buttons.

Information about the presenters

which are giving advice. Images

which you can select via touch

screen.

This screen shows advice being

given. It has back and home navi-gation, and you are able to post

your own ques-tions to be an-

swered.

This screen shows questions which

have already been answered

and posts. Touch screen and easy to navigate

on the iPhone platform.

05

Product developmentI created a product for Urban Outfitters. My product was

a handbag camera bag; aimed at a young female market.

photography and fashion lovers can now ditch their male

originated backpacks which carry their equipment and now

have these trendy handbags. Here is a mail out and a press

pack I created to promote these bags.

Press PackContains:

- Mini booklet with product information

- Free camera shaped necklace gift

- Business card

06PhotographyPersonal photography projects, from both studio and loca-

tion photo shoots which I have enjoyed the most. Fashion pho-

tography, and family portraits.

Samantha FosterFashion management portfolio