SFS, GURUKUL MARG, MANSAROVAR, JAIPUR

COURSES OF STUDY

FOR

B. A. FASHION TECHNOLOGY

I Semester Examination November 2008

II Semester Examination April 2009

III Semester Examination November 2009

IV Semester Examination April 2010

V Semester Examination November 2010

VI Semester Examination April 2011

Syllabus applicable for the students seeking admission to the B.A. Fashion Technology

Pass Course in the academic year 2008-09.

SEMESTER I

Fabric Science Code: FST- 101

Credits: 3

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To impart the knowledge of textile fibers and yarns in terms of their properties

and uses

• To provide comprehensive knowledge about the concept of fabric formation

• To gain knowledge and understanding of dyeing & printing

Course Content:

UNIT I

Introduction to fibers 10 hrs

• Textile Terminology

• Fiber classification

• Primary and secondary properties of fiber

• Properties and uses of natural fibers i.e. cotton, linen, wool and silk

• Properties and uses of Synthetic fibers i.e. polyester, nylon and acrylic

UNIT II

Yarn formation process 09 hrs

• Yarn formation process: mechanical and chemical spinning and blending

• Yarn twist-S and Z.

• Yarn Count and Yarn numbering system

• Yarn Types – simple, novelty, textured and sewing thread

UNIT III

Fabric Construction 09 hrs

• Methods of fabric construction–

o Weaving – terminology- parts of loom, basic steps of weaving

o Classification of weaves and properties of different materials and fabric

count

o Knitting – terminology and types (warp knit and weft knit ), gauge

o Non woven – Felting, Bonding, Knotting and Braiding

UNIT IV

Finishes 08 hrs

• Importance of finishes

• Classification of finishing processes: durable and renewable

• Basic preparatory processes

• Basic and special finish

UNIT V 09 hrs

Dyeing and Printing

• Classification of dyes – natural and synthetic

• Stages of dyeing – fiber, yarn and fabric

• Difference between dyeing and printing

• Methods of printing: Block, Screen & Roller

• Styles of printing – direct, resist and discharge

Essentials Reading:

1. Corbman., P. B., Textiles Fibre to Fabric Gregg, Division, Mc Graw Hill Book.

2. Phyllis, G. Tartora., Understanding Textile, (2nd

Edition), Mc Millan Co.,USA

1987.

Books Recommended:

1. Dhantyagi, S., Fundamentals of Textiles & their care, Orient Longman limited,

New Delhi.

2. Kulkarni, M. M., Weaving Technology- Vrinda Publication, Jalgaon.

3. Thorpe, Azaba., Elements of Weaving, Doubleday and Inc, New York.

SEMESTER I

Fabric Studies

Practical (I)

Code: FST- 102

Credits: 2

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To create awareness regarding the right selection of textiles and apparel

• To enhance the designing skill and its relationship with design & fabric

Course Content: 30 hrs

• Collect variety of samples for Cotton, Synthetic, Woolen, Sheer, Silk, Knitted,

Lining and Interlining fabrics.

• Analyze the samples for:

o Identification of fibers

o Fabric count

o Color fastness

o Dimensional stability

o Relation of needle, thread and fabric

o Cost

o Crease resistance

o Suitability

• Sketching apparels using different materials & suggesting the selection criteria.

15 hrs

Essentials Reading:

1. Reader’s Digest., A Complete guide of Sewing, The Reader’s Digest Association

Ltd, London.

2. Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step

Guide to Sewing Techniques, ADK Publishing Book, New York 1996.

Books Recommended:

1. Fabric Source & Marketing Bombay: (Monthly Magazine).

2. Dhantyagi, S., Fundamental of Textile &their care, Orient Longman Limited,

New Delhi 1996

SEMESTER I

Sewing Techniques

Practical (II)

Code: FST- 103

Credits: 3

Periods/week: 4 60 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To incorporate the basic stitching techniques

• To impart skill in sample making

Course Content:

Basic Hand Stitches – 20 hrs

• Temporary – Basting- Even & Uneven, Diagonal, Slip and Pin basting

• Permanent – Running, Hemming, Backstitch and Button hole

Sewing Machines – 8 hrs

• Main adjustment while operating sewing machine and their special attachment

• Use of different threads and needles for various fabrics

• Operating the machine

• Types, main parts & their functions

• Minor defects, remedies and correct sitting posture

Machine Stitching - 32 hrs

• Seams & Finishes -Topstitch seam, Lapped seam, Run n fell seam, French seam,

Pinked, Edge stitched, Double stitched, Overcast, Herringbone and Bound seam

• Processing o Disposable of fullness –

� Pleats- Knife, Inverted, Accordion and Box pleats

� Darts- Single and Double dart

� Tucks- Pin, Cross, Diamond and Scalloped

� Gathers

o Placket-Continuous wrap placket, Two piece placket and slit opening

o Trimmings –Lace and Braid

• Facing – Simple and Shaped facing

• Bindings – Single bias and Double bias

• Pocket –Inseam pocket, Kurta pocket and Patch pocket

• Fasteners –Buttons & button hole, Shirt buttons- with and without shank, Press

buttons, Hooks & eye and Zipper

Essentials Reading:

1. Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step

Guide to Sewing Techniques, ADK Publishing Book, New York 1996

2. Kallal, Mary Jo., Clothing Construction, Mc Millan Publishing Company, New

York 1985

3. A Readers Digest., Step by Step guide to Sewing & Knitting, Readers Digest,

1993

Books Recommended:

1. Jindal, Ritu, Handbook of Fashion Designing, Mittal Publication, New Delhi

2005

2. Thomas, Anna. Jacob., The Art of Sewing, UBSPD Publishers Distributors Ltd.,

New Delhi

SEMESTER II

Introduction to Fashion

Code: FST-201

Credits: 3

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objective:

• To understand the dynamics of fashion

• To gain knowledge of the role of fashion designers and fashion centers

UNIT I 9 hrs

• Definition of fashion

• Fashion Terminology

• Sources of fashion - Fashion services and resources

• Fashion inspiration

• Fashion Forecasting

UNIT II 9 hrs

• Factors favoring and retarding fashion

• Principles of Fashion

• Fashion Cycle and Season

• Fashion Theories

UNIT III 9 hrs

• Classification of apparel: women wear, men’s wear and children wear

• Careers in fashion industry

• Role and responsibilities of fashion designer

UNIT IV 9 hrs

• Evolution and developing of fashion markets in India

• Fashion shows – its origin and evolution

• Fashion weeks

• Fashion institutes of India

UNIT V 9 hrs

• Fashion centers – Milan, Tokyo, New York, Paris, Delhi and Mumbai

• Fashion Designers – National and International

Essentials Reading:

1. Stephens, Gini., Fashion Concept to Consumer, Prentice Hall International, New

Jersey 1999.

2. Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New

York.

3. Lyle, Dorothy., Contemporary Clothing, Bennett And Mc Knight Publishing

Company, Peoria Illinois

4. Frings., Fashion Concept to Consumer,3rd

Edition , Prentice Hall International,

New Jersey 1991.

Books Recommended:

1. Sengupta., Hindol., Indian Fashion, Pearson Education, New Delhi 2005.

2. Jain, Payal., Fashion Studies: An Introduction, Har Anand Publication 2004.

SEMESTER II

Drawing & Sketching

Practical (I)

Code: FST- 202

Credits: 2

Periods/week: 3 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives: 45 hrs

• To enhance the creative skill of drawing & sketching.

Course Content:

10 hrs

• Line drawings, object drawing, still life drawing, nature drawing and architectural

drawing

• Drawing of block figure – 8 ½, 10 ½ in both male and female 08 hrs

• Drawing stick figures for male and female 07 hrs

• Drawing fashion figures for male and female with different poses (front, back,

side) 07 hrs

• Dividing the body into various parts using lines- 07 hrs

o Female body-Base of neck, pit of neck, shoulder line, armhole, armpit, bust

line, center front, waist line, side seam, , princess seam & panty

line.

o Male body- Base of neck, pit of neck, armhole, armpit, shoulder line, middle

of chest & waist line.

• Drawing faces and hairstyles for male & female 06 hrs

Essentias Reading:

1. Abling, Bina., Fashion Sketchbook, Parson School of Design & Fashion Institutes

of Technology, Fairchild Publication, New York 2004.

2. Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell

Publishing, London 2005

Books Recommended:

1. Allen, Seamen., Fashion Drawing: The Basic Principles, B.T. Batsford Ltd,

London 2005.

2. Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London

2001.

SEMESTER II

Pattern Making and Construction- I

Practical (II)

Code: FST-203

Credits: 3

Periods/week: 4 hrs 60 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To impart in-depth knowledge of pattern making and garment construction

techniques

• To develop and understand the principles of pattern making through flat pattern

Course Content:

A. Pattern Making- 25 hrs

• Body measurements-

� Identifying the landmarks

� Taking body measurements

• Introduction to various methods of pattern making and its importance

• Introduction to basic tools used in pattern making and sewing techniques

• Preparation of child’s bodice block and sleeves block

• Variation of Skirt – A-line, Gathered and Umbrella

• Variation of Sleeves – Puff , bell, Flared, Petal and Cap

• Variation of Collars – Peter-pan, (Flat, Raised) and Convertible

B. Understanding the construction process of 15 hrs

o Bodice

o Sleeves

o Collars & Necklines

o Pockets

o Yokes

C. Construction of- 20 hrs

• A-line Frock/ Gathered Frock/Pleated Frock

• Top

Essentials Reading:

1. Reader’s Digest., Complete guide of sewing- The Reader’s Digest Association

Ltd. London

2. Kallal, Mary. Jo.,Clothing Construction, Mc Millan Publishing Company, New

York1985

3. Armstrong, Pearson., Pattern making for Fashion Design, Fair Child Publication,

New York 1995

Books Recommended:

1. Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step

Guide to Sewing Techniques, ADK Publishing Book, New York 1996.

2. Thomas, Anna. Jacob., The Art of Sewing, UBSPD Publishers Distributors Ltd.,

New Delhi

SEMESTER III

Basic Design

Code: FST- 301

Credits: 3

Periods/week: 3 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To create awareness of design and its interpretation

• To foster appreciation of dress designing

UNIT I 9 hrs

• Design – Definition and understanding aspects of design

• Classification of Design:

o Structural: variation in fiber, yarn, fabric development & finishes

o Applied: dyeing, printing, painting & embroidery

UNIT II 9 hrs

• Elements of Design-

o Lines – types of lines and application of lines

o Color – aspects of color, color wheel and color harmonies

o Texture -definition, factors affecting textures

o Form – space, shape, form and silhouette

• Fabric Design-

o Pattern & motifs

o Types of motif

o Fabric design in garment construction

o Effect of fabric design on body

o Understanding various layouts and repeats

UNIT III 9 hrs

• Principles of Design-Harmony, Proportion, Balance, Rhythm and Emphasis

• Application of elements and principles of design

UNIT IV 9 hrs

• Design process – Concept, research, design exploration & conceptualization,

design development and design worksheet

• Figure type and its analysis

• Selecting and designing clothing according to figure types

UNIT V 9 hrs

• Factors affecting the choice of fabric and dress design according to the age, size,

personality and occasion

Essentials Reading:

1. Garthe, Mary., Fashion and color, Rockport Publishers, Manila

2. Chata, Romano., Plan Your Wardrobe New Holland Publisher.

3. Sumathi, G. J., Elements of Fashion and Apparel Design, New Age International

(P) Ltd 2002.

4. Lyle, Dorothy, Contemporary Clothing, Bennett And Mc Knight

Publishing Company, Peoria Illinois

Books Recommended:

1. Bride, M. Whelan., Color Harmony 2, Rockport Publishers, Manila.

2. Bhavani, E., Decorative Designs and Craftsmanship of India, D. B. Taroporevala

Sons & Co. Pvt, Ltd Bombay.1968.

3. Sharon, Lee. Tate, Inside Fashion Designer, Harper and Row Publisher, New

York

SEMESTER III

Fundamentals of Apparel Design

Practical (I)

Code: FST- 302

Credits: 2

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To create dress library for effective designing

• To enhance the creative skill of drawing & sketching based on themes

• To focus rendering techniques using different mediums

Course Content:

• Drawing garment details: 10 hrs

o Different Types of Necklines, Cuffs, Collars & Sleeves

o Pleats, Gathers, Yokes, Pockets

o Frills & Flounces

o Patchwork, Quilting, Smocking

o Skirts, Shirts, Coat, Blazer, Jacket, Tie and Trousers

• Creating Color Wheel and Color Harmonies 05 hrs

• Texture Rendering of various fabrics- 05 hrs

o Tweed, Satin, Denim, Crepe, Check, Stripes, Tissue, Chiffon,

Pile, Suede, Leather, Herringbone, Knitted

• Designing different fashion accessories: 05 hrs

o Headgears

o Shoes

o Bags & Purses

o Sunglasses & Jewelry

• Fashion illustration for different apparels using following themes 20 hrs

o Casual wear

o Beach wear

o Evening Dress

o Classic

o Autumn Winter

o Spring summer

Essentials Reading:

1. Abling, Bina., Fashion Sketchbook , Parson School of Design & Fashion Institutes of

Technology, Fairchild Publication, New York 2004.

2. Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell Publishing,

London 2005.

3. Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London

2001.

Books Recommended:

1. Allen, Seamen., Fashion Drawing: The Basic Principles, B.T.Batsford Ltd, London

2005.

2. Prakash, K., Indian Fashion Designs, English Edition Publishers and Distributors Pvt

Ltd, India 2004.

SEMESTER III

Material Exploration

Practical (II)

Code: FST-303

Credits: 3

Periods/week: 4 hrs 60 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To impart skill in embroidery & surface ornamentation

• To enhance the designing skill and its application on apparel

Course Content:

Hand Embroidery 15 hrs

• Introduction to contemporary stitches- stem, back, running, chain, lazy daisy,

blanket, buttonhole, spider’s web, fly, french knot, bullion knots, fish bone,

romanian, satin, chevron and herringbone

Machine Embroidery 10 hrs

• Running Stitch, Satin Stitch and Velvet Stitch

Surface Ornamentation 20 hrs

• Appliqué Work

• Mirror Work

• Patch work

• Smocking

• Quilting

• Shirring

Dyeing & Printing 15 hrs

• Dyeing – Tie & Dye and Batik

• Printing- Block, Stencil & Screen

Preparing an article using any of the above mentioned technique

Essentials Reading:

1. Naik, Shelja. D., Traditional Embroideries of India, New Delhi 2002.

2. Reader’s Digest., A Complete guide of Sewing, The Reader’s Digest Association

Ltd., London.

Books Recommended:

1. Shenai, V. S., Technology of Printing- Technology of Textile Processing Vol –4,

Sevak Publication, Bombay 1997.

SEMESTER IV

Historic Costumes

Code: FST- 401

Credits: 3

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To study Indian and the World Costumes.

• To develop sensitivity and understanding towards Historic silhouette and design

• Learn about significant changes in costumes over the years

UNIT I 9 hrs

Indian civilization

• Indus Valley

• Mauryan Period

• Sunga Period

• Kushan Period

• Gupta Period

• Mughal Period

UNIT II 9 hrs

The Ancient World

• Mesopotamia, Egypt, Crete & Greek and Roman

• Byzantium and the dark age

• The Early Renaissances

• 16th

and 17th

century

UNIT III 9 hrs

The Post Renaissances

• The Age of Elegance – 18th

century

• The French Revolution

UNIT IV 9 hrs

The Post Revolution

• The Romantic Period

• Victorian Virtue

• From 1870 to 1900

UNIT V 9 hrs

20th

Century

• Edwardian opulence from 1900 – 1920

• The Jazz Age – The twenties and thirties

• Austerity and The New Look – the 40’s and 50’s

• Kaleidoscope – The 60’s and 70’s

Essentials Reading:

1. Alkazi, Roshan., Ancient Indian Costume, National Book Trust, 2003.

2. Tortora, Phyllis. G., Survey of Historic Costume, Fairchild Publications, New

York1994.

3. Boucher, Francis., A History of Costume in the West, Thames & Hudson,

London.

4. Cosgrave, Bronwyn., Costume & Fashion, Hamlyn Publishing Group Ltd.

Books Recommended:

1. Black, J. Anderson. & Garland, Madge., A History of Fashion, Orbis Publishers

Ltd, London.

2. Hara, Gerogina. O., The Encyclopedia of Fashion, Thames & Hudson, London

SEMESTER IV

Fashion Illustration

Practical (I)

Code: FST- 402

Credits: 2

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To enhance the creative skills of drawing & sketching based on themes

Course Content:

• Creating Optical Illusion – Illustration through surface ornamentation, silhouette,

colors for various female figures 10 hrs

• Collection of pictures from magazines and creating new designs by using the

pictures (textures, colors, prints, designing). 10 hrs

• Designing male and female apparels: 25 hrs

Theme Concept-

o Customer profile

o Inspiration

o Season

o Color

o Styles

Design concept-

o Mood board

o Line concept

o Fabric sourcing

o Swatch development

Presentation-

o Developing Spec Sheets

o Sourcing Accessories

o Design Display

Essentials Reading:

1. Abling, Bina., Fashion Sketchbook, Parson School of Design & Fashion Institutes of

Technology, Fairchild Publication, New York 2004.

2. Kathryn, Mc Kelvey & Munslow, Janine., Illustrating Fashion, Blackwell Publishing,

London 2005.

3. Ireland, Patrick. John., Introduction to Fashion Design, B.T. Batsford Ltd, London

2001.

Books Recommended:

1. Allen, Seamen., Fashion Drawing: The Basic Principles, B.T.Batsford Ltd, London

2005.

2. Prakash, K., Indian Fashion Designs, English Edition Publishers and Distributors Pvt Ltd, India 2004.

SEMESTER IV

Pattern Making and Construction- II

Practical (II)

Code: FST- 403

Credits: 3

Periods/week: 4 hrs 60 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To acquaint students with the techniques and skills of pattern drafting

• To enable students to obtain harmony between the pattern and design of the

garment

Course Content:

• Drafting: 10 hrs o Standard measurement charts for females

o Drafting of Bodice, Sleeve & Skirt Block

• Adaptation of the following 15 hrs

o Sleeves –Plain, Puff ,Magyar and Raglan

o Collars – Sports, Shawl, Shirt, Roll and Chinese

o Yoke - Round, V-Shaped and Shaped (bodice & skirt blocks)

• Dart Manipulation 10 hrs o Slash & Spread method

o Pivot method

• Garment Construction 20 hrs o Salwar/Chudidar & Kameez

o Skirt & Top

• Grading 5 hrs o Introduction to grading of Adult Basic Bodice and Sleeve Block

Essentials Reading: 1. Reader’s Digest., Complete Guide of Sewing, The Reader’s Digest Association Ltd., London

2. Kallal, Mary. Jo., Clothing Construction, Mc Millan Publishing Company, New York 1985

3. Armstrong, Pearson., Pattern making for Fashion Design, Fair Child Publication,

New York 1995.

Books Recommended: 1. Cream, Penelope., The Complete Book of Sewing - A Practical Step by Step Guide to Sewing

Techniques, ADK Publishing Book, New York1996.

2. Jacob, Thomas. Anna., The Art of Sewing, UBSPD Publishers Distributors Ltd., New Delhi

SEMESTER V

Indian Textile Heritage Code: FST- 501

Credits: 3

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To foster appreciation of in traditional textiles of India

• To study the historical perspective of Indian Textiles

• To appreciate the country’s rich heritage

Unit I 9 hrs

Introduction

• Importance of Indian textiles: Historic Perspective

• Factors influencing development: geographic location, impact of trade,

invasions and conquests, cultural and economics interaction and political &

religious patronage

• Development of products from different fibers: the origin of fibers, processing

techniques, textures achieved, color & design incorporated and article

produced

o Cotton – Muslin & Jamdani of Bengal and Uttar Pradesh, Dhoti & Sari of

Andhra Pradesh, Madhya Pradesh, Maharashtra, Kerala, Tamil Nadu and

Uttar Pradesh

Unit II 9 hrs

• Development of products from different fibers: the origin of fibers, processing

techniques, textures achieved, color & design incorporated and article

produced

o Silk - Gujarat, Andhra Pradesh, Tamil Nadu and Karnataka

o Woolen – Shawls of Kashmir, Punjab, Himachal Pradesh, Rajasthan and

Gujarat

Unit III 9 hrs

• Dyeing with reference to styles employed, design incorporated, effects

achieved and article produced

o Resist dyed fabrics –Bandhani of Rajasthan, Gujarat and Batik of

Coramandal

o Resist dyed yarns – Gujarat, Orissa and Andhra Pradesh

Unit IV 9 hrs

• Printing and painting with reference to styles employed, design incorporated,

effects achieved and article produced

o Printing and Painting – styles and methods of painting. Centers of

Rajasthan, Gujarat, Andhra Pradesh and Madhya Pradesh

o Other folk art- Madhubani, Parchitra

Unit V 9 hrs

• Origin of embroidery – Historical, social and cultural aspects

• Indian embroideries - Rajasthan, Gujarat, Kashmir, Punjab, Uttar Pradesh and

Bengal, Himachal Pradesh and Karnataka

• Special emphasis on embroideries of Kashmir, Gujarat & Rajasthan

Essentials Reading: 1. Naik., Traditional Embroideries of India, APH Publishing Corporation, New Delhi 2002.

2. Yates, M., Textiles- A Handbook for Designers, Norton and Company, New York

1996.

3. Bhavani, E., Decorative Designs and Craftsmanship of India, D. B. Taroporevala

Sons & Co. Pvt, Ltd Bombay.1968.

4. Crill, Rose. Mary., Indian Embroidery, Prakash Book Depot, New Delhi 1999.

5. Naik, Shelja. D., Traditional Embroideries of India, New Delhi 2002.

Books Recommended:

1. Parul, B., Traditional Indian Textiles, Abhishek Publications, Chandigarh.

2. Kothari, Gulab., Colourful Textiles of Rajasthan, Jaipur Printers 1997.

3. Das, Shulka., Fabric Art-Heritage of India, Abhinav Publications, New Delhi

1992.

4. Bhavani, E., Decorative Design and Craftsmanship of India, Bombay 1968.

5. Gillow, John, Traditional Indian Textiles, Thames & Hudson Ltd, London 1993.

SEMESTER V

Computer Aided Designing

Practical (I)

Code: FST- 502

Credits: 2

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To impart the skills of fashion designing through Corel Draw

Course Content:

Corel Draw

• Introduction to basic tools of Corel Draw

• Developing prints – 15 hrs

o Geometrical

o Floral

o Abstract

o Traditional

• Drawing 10 ½ female croqui with grids and guidelines 10 hrs

• Stylization of female croqui 05 hrs

• Creating Illusion effects by fashion details and draping it on fashion figures10 hrs

• Importing, saving and exporting images 05 hrs

Essentials Reading:

1. CorelDraw 11: The Official guide, Dream Tech Publishers.

2. Abhay Upadhyay, Elementary of Computers.

Books Recommended:

1. Working with Windows 98, B P B Publication.

2. CorelDraw 11 for windows; Visual Quick Start Guide

SEMESTER V

Pattern Making and Construction- III

Practical (II)

Code: FST- 503

Credits: 3

Periods/week: 4 hrs 60 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To impart in-depth knowledge of pattern making and garment constructions

techniques for Gents clothing.

Course Content:

Drafting and Adaptation 20 hrs

• Drafting of Adult Trouser Block

• Adaptation to Shorts, Capri, Bell bottoms, Parallel

Drafting and Construction process of 40 hrs

• Bengali & Kalidar Kurta

• Pajama

• Shirt

• Trousers

Essentials Reading:

1. Bray, Natalie., More Dress Pattern Making, BSP 1986.

2. Holman, Gillian., Pattern Cutting Made Easy, BSP 1997.

Books Recommended:

1. Reader’s Digest., Complete guide of sewing, The Reader’s Digest Association Ltd.,

London

2. Kallal, Jo., Clothing Construction, McMillan Publishing Company, New York 1985

Semester VI

Fashion Marketing & Merchandising

Code: FST -601

Credits: 3

Periods/week: 3 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To impart knowledge of merchandising in apparel industry.

• To develop an insight into the fashion market among the students

• To provide comprehensive knowledge about marketing mix

Course Content:

UNIT I

Merchandising 9 hrs

• Introduction-Merchandising concepts, technology, systems evolution of

merchandising in the apparel industry and modern merchandising.

• Merchandise planning- Fundamentals of merchandise planning, pricing and

merchandise budget.

• Role, Responsibilities and qualities of a merchandiser.

UNIT II

Visual Merchandising 9 hrs

• Visual merchandising and its advantages for the buyer and seller today

• The planning cycle

• Types of display- Windows and Interior display

• Elements of Display- The merchandise, back drop walls and shelves, mannequins

and forms, signage lighting-illumination levels in relation to colors

UNIT III

Introduction to Marketing: 9 hrs

• Meaning Nature and Scope of Marketing

• Role and Importance of Marketing in the Modern Economy

• Market Analysis

UNIT IV

Market Research: 9 hrs

• Role of Marketing Research in Planning

• Scope of Market research

• Application of marketing research

UNIT V

Marketing Mix: 9 hrs

• Product Policy decision, Product life cycle, Product innovation, Packing,

Branding, Standardization and Grading

• Pricing – Pricing, Economic Concept in pricing, Marginal, Variable and

Increment

• Physical Distribution – Choice of appropriate channels and its importance

(Wholesaler, Retailer, Manufacture)

• Promotions – Meaning & Purposes of Promotion

Essentials Reading:

1. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw

Hill 1985.

2. Waddell, Gavin., How Fashion Works, Blackwell, London 2005.

3. Easey, Mike., Fashion Marketing, Blackwell Science Ltd, London 1995.

4. Stephens, Gini., Fashion Concept to Consumers, Prentice Hall, New Jersey, 1999.

5. Kotler,P., Marketing Management: Analysis, Planning, Implementation and

Control(9th

Ed), Prentice Hall, New Delhi 1998.

Books Recommended:

1. Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.

2. Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.

3. Burns, Leslie. Davis & Bryant., Nancey. O., The Business of Fashion, Fairchild

Publication, New York 2005.

Semester VI

Advance Computer Aided design Practical (I)

Code: FST -602

Credits: 2

Periods/week: 3 hrs 45 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

1. To acquaint students with Computer Aided Designing

2. To impart the skills of fashion designing through Corel Draw & Photoshop

Corel Draw 30 hrs

• Designing male and female apparels: Theme Concept-

o Customer profile

o Inspiration

o Season

o Color

o Styles

Design concept-

o Mood board

o Line concept

o Fabric sourcing

o Swatch development

Presentation-

o Developing Spec Sheets

o Sourcing Accessories

o Design Display

Photoshop 15 hrs

• Creating different type of effects, in respect to various prints and feel of the fabric

• Color application

• Photo Repair and Enhancement-

o Image Sources

o Making one picture from two

o Realistic Composites

o Replacing a background

• Developing posters by scanning, cropping, retouching and special effects

Essentials Reading:

1. CorelDraw 11: The Official guide, Dream Tech Publishers.

2. Abhay Upadhyay, Elementary of Computers.

Books Recommended:

1. Photoshop 6, Pearson Publication.

2. CorelDraw 11 for windows; Visual Quick Start Guide

Semester VI

Line Development

Practical (II)

Code: FST -603

Credits: 3

Periods/week: 4 hrs 60 hrs

Max Marks: 100

(CA: 30 SEE: 70)

Objectives:

• To develop the skills of apparel designing through a project on a garment

designing using the inspirational objects as the theme for Line Development.

Course Content:

• Concept selection

• Market research

• Creating Mood boards

• Theme boards

• Client boards

• Swatch boards

• Design Development

• Pattern Development

• Constructing final garment

• Finishing

• Accessories

• Final presentation