fashion tech's ultimate guide to content marketing
DESCRIPTION
Today, fashion and retail brands are emerging as content pioneers - creating rich, targeted content that drives sales, influence and engagement both online and offline. This presentation opens up the kimono sort of speak into the content campaigns some of our favorite fashion brands are creating and shares a few new fashion tech players in the content game that are revolutionizing the way we share, collect, curate, distribute content.TRANSCRIPT
CONTENT MARKETINGFOR FASHION TECH STARTUPS
CRISTINA QUITANIA
the ult imate guide to
Founder/Host Refashion.co
CRISTINA QUITANIAFounder/Host Refashion.co
Content marketing is about communicating
what your business does, not what you sell.
”“
!"#$%&'#()**
27 millionPieces of content are shared every single day.
blog postsphotos
podcastsemails
tweets
facebook posts
pinsmemes
comics
tutorials
lists
ebooks
whitepapers webinars
webinars
infographics
newslettersslideshows
blog posts photospodcasts
emails
tweets
facebook posts
pinsmemes
comics
tutorials
lists
ebookswhitepapers
google hangouts
webinarswebinars
infographics
newslettersslideshows
54%Of consumers say they would consider ending a relationship with a brand that fails to directly deliver tailor made, relevant content to them.
challenge“
”
pay offboosting
salescustomerretention
engagedcommunity
brandawareness
Influence”
pay offContent
marketing
story telling
personalization
authenticity
advertising technology
“”!)+,**"%-.$)#
Founder & Designer, Wren Studios
story telling
Founder & Designer, Wren Studios
$1,500 shoestring budget + single day shoot 14,000% lift in website visits / 96% new visits
14,000% LIFT in sales
1.1M shares on Buzzfeed alone
1,511,985 total shares
“/"0,1%0,**,!
Co-Founder & CEO, Stylit”
personalization
4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell
4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell
63%Of US shoppers trust customer photos more than brand photos.
“*2)1)%!"33)0 ”
authenticity
9.2% LIFT in sales
13.3% LIFT in wholesale
2% Lift in order value
“”
)1)#/.0)
”
advertising
#/"0%&.0,4"-,0.VP of Digital Strategy, Alex and Ani
“”
4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell
555% lift site traffic during Super Bowl
250% LIFT in sales
#1 for brand tweeters
“”
CMO, Kate Spade
4X higher email click through rate100,000 users with 30% weekly retention engagement cart size upsell
!"#/%&))-5
technology
CMO, Kate Spade
“We’ve seen a HIGHER sell through for products on the table”Allows you to leverage already existing contentAllows you to track every time a product is touch &
6)#-5%,02)#"-2,1)
For my next presentation on the state of fashion tech / subscribe to our podcast
vis itrefashion.co
voteFor our panel on Fashion Labs, Hackathons and Accelerators with Decoded Fashion at SXSW 2015
Graphic DesignMarconi Torres, Refashion.co
thank you