Fast & Engaging Data Discovery Alexis Fouquier: SAP Hana Solution Architect , SAP EMEA

Rethink the future

Competing in today’s marketplace means leveraging all types of data

Imagine the potential…

:-) Brand Sentiment

360O Customer View

Product Recommendation

Propensity to Churn Real-time Demand/ Supply Forecast

Predictive Maintenance

Fraud Detection

Network Optimization

Insider Threats

Risk Mitigation, Real-time Asset Tracking Personalized Care

Early Signal Detection System Powered by Predictive Analytics on SAP® HANA

eBay Gains Competitive edge with SAP Advanced Analytics Solutions

Business Challenges

Increase ability to separate signal from noise to identify key changes to the health of eBay’s marketplace

Improve predictability and forecast confidence of eBay’s virtual economy

Increase insights into deviations and their causes

Technical Challenges

Detect critical signals from 100 PBs of data in eBay EDW

Highly manual process because one model does not fit all the metrics hence requires analyst intervention

Key benefits

Automated signal detection system powered by predictive analytics on SAP HANA selects best model for metrics automatically; increases accuracy of forecasts

Reliable and scalable system provides real-time insights allowing data analysts to focus on strategic tasks

Decision tree logic and flexibility to adjust scenarios allows eBay to adapt best model for their data

Determine with 100% Accuracy that a signal is positive at 97% confidence Automated Early Signal Detection system powered by SAP HANA

CIR food feeds more people with predictive analytics

CIR Food Gains Competitive edge with SAP Advanced Analytics Solutions

Business Challenges/ Objectives Not having real-time information to their executives and restaurant

managers.

Improve and speed decision making by predicting, more accurately, the fluctuation of demand and the habits of customers to optimize restaurant operations and employee allocation on different tasks

Key Benefits Performing demand forecasts and predicting restaurant attendance

fluctuations

Optimizing food purchases to reduce waste (approximately 30% of turnover)

Human resource planning in allocating employees to the right restaurants and food service functions

3000% ROI in the first year

30% turnover by reducing waste

Order Processing

Operational Reporting

RT Risk & Fraud

Trend Analysis

Sentiment Analytics

Predictive Analytics

Pattern Recognition

Spatial Processing

ANALYSTS

High Latency

Lack of Data Governance

Lack of Decision Support

0

1

Operational Datastore

Data Warehouse

Sensors

Mobile

Archives

Social & Text

Geo-Spatial

BUSINESS & IT Cache

Cache

Cache

Cache

Cache

Cache

High TCO

Segregated Organization Structured

Fragmented Point Solutions

Talent Shortage

Model proliferation

Usability Shortcoming

Lack of Visualization

Challenges & Pain-Points

Inefficiencies driven by slow response speeds & complexity

SAP Vision Embed Smart, Agile Analytics into Decision Processes to Deliver Business Impact

Reduce Decision Latency with Advanced Analytics

• In-database, in-memory performance

• Harnessing the power of big data with real time analysis

Operationalize predictive models across the enterprise

• Embedding predictive into business processes;

• Services brings advanced analytics to business

Bringing Predictive Analytics to a broad spectrum of users

• Common tools and experience for all users

• User-friendly UI and advanced visualizations

• Self-service

Integrated Platform, Open & Flexible

• Enterprise-ready • Seamless

integration with 3rd Party and Open-Source (Hadoop, R)

• Cloud or On-Premise

SAP Advanced Analytics Solutions Embed Smart Agile Analytics into Decision Processes to Deliver Business Impact

SAP Brings BI and Advanced Analytics Together

SAP Lumira Cloud

Explorer Mobile Explorer

Web

KXEN

Search

Explore

Share

Acquire

Transform

Visualize

Enterprise Information

Assets

Local

View

SAP Lumira

SAP Predictive Analysis

Design

Model

Build

Govern

Three types of users with SAP Predictive Analytics

• Create complex predictive models and simulations

• Validate predictive business requirements

• Publish results back to source

Data Scientist

.001%

Representative User Base

• Transform and enrich data source(s)

• Create simple predictive models and simulations

• Visualize results and publish to BI Platform

Data Analysts

~3% 97%

• Interact with published predictive analysis

• Visualize results in context of use case

• Collaborate with colleagues toward closure/action

Executives/ Business Users

R Data Mining Language Support

• Native installer included • ~12 R algorithms included • 3,500+ R Model library and growing • Custom R wrapper on roadmap

Rich Pre-Built

Modelling

Functionality

• Classification

• Regression

• Anomaly Detection

• Attribute Importance

• Association Rules

• Clustering

• Feature extraction

• Direct access to Advanced Visualizations • Superset solution includes Lumira

functionality • Stunning visualizations

Advanced Visualization

Multi Language Support

• Tier 1: − English − German − Spanish − Portuguese − French − Japanese − Italian

Integration

• Native integration with SAP HANA; access to native algorithms

• Leverage existing universes

Ease of Use • Drag & drop data selection,

preparation, processing • Easy sharing /collaboration

of findings • Built for business analysts

SAP Predictive Analysis is…

DEMO

SAP HANA In-memory In-database Predictive Analysis

1 Predictive Analysis Libraries (PAL)

Accelerate predictive analysis and scoring with native in-database algorithms delivered out-of-the-box.

Graphical Modeling

HANA Studio for app developers. Pre-built commonly utilized business & predictive algorithms to facilitate a faster and easier development.

2 R Integration

Execute R scripts via high performing parallelized connection. Embed R scripts as part of overall query plan.

Client Tools SAP Industry &

LoB Applications Rapid-Deployment

Solutions (RDS) Partner Tools & Solutions

SAP Predictive Analysis, BI clients: SAP Lumira

Demand Signal Management, Fraud Management, Precision Gaming, Audience Discovery & Targeting, Over 20 other Apps

Predictive Analytics RDS SAS

In-Memory Processing Engine

SQL Engine Text Engine

Calculation Engine

PAL1 R-Scripts2

Association Analysis

Cluster Analysis

Classification Analysis

Time Series Analysis

Outlier Detection

Link Prediction

Data Preparation

R-Engine

HANA Studio

Modeler

In-database Predictive Analytics with SAP HANA Transform Your Future with Better Business Insight using Predictive Analytics

SAP HANA Text Analysis

HANA Search UI Rapid-Deployment

Solution HANA Apps

Search UI configured with Info Access toolkit running natively on SAP HANA

Sentiment Intelligence RDS Applications and Analytics leveraging Text Search & Text Analysis capabilities

Native full-text and fuzzy search

Exploit full-text search capabilities for exact, freestyle, linguistic, fuzzy and synonym-based search and ranking.

Text Analysis

Expose linguistic markup for text mining in 31 languages; classify entities and perform sentiment analysis natively in 11 languages

Info Access Toolkit

Rapid development of search enabled applications through API and reusable UI building blocks

Extended Application Service (XS Engine)

In-Memory Processing Engine

Calculation Engine SQL Engine

Text Engine

Text Search

Text Processor

Linguistic Processing

Entity & Fact Extraction

Unstructured Text Data (various file formats)

- Txt - Html - Xml - Pdf - doc

- Ppt - Xls - Rtf - msg

HANA Studio

Modeler Tables

Column Store

Text Analysis and Full-text Search with SAP HANA Gain Faster, Broader Insight from Text Sources with SAP HANA

SAP HANA Spatial Processing

Real-time Spatial Processing

High-performance algorithms analyze massive amounts of spatial data in real-time

Mobility Visualization Analytics HTML 5 GIS Applications

Spatial Analytics Optimization

Columnar storage architecture eliminates need to create spatial indexes, tessellation, or other optimization techniques.

Geo-content & services

Maps, geo-content and geospatial services for seamless application development and deployment

Spatial Data Types & Functions

Store, process, manipulate, share and retrieve spatial data directly in the database

Business Data + Spatial Data + Real-time Data

Geo – Services

- Geocoding - Base maps

Geo – Content

- Political Boundaries

- POIs - Roads

Columnar Spatial Processing

Calc Model / Views

- Joins - Views

Spatial Functions

- Area - Distance - Within

Spatial Data Types

- Points - Lines

- Polygons

Transaction Data

Unstructured Data

Location Data Machine Data

Spatial Processing with SAP HANA Gain competitive advantage by uncovering new insights with native spatial processing

SAP InfiniteInsight™ Overview (formerly Kxen)

Build Model

Schedule Refresh

Prepare Data

Deploy Model

ADS Creation

Data Manip & Prep

Text Analytics

Link Analysis

Viral Marketing

Influencers

Regression

Classification

Segmentation

Forecasting

Products

Targeted Ads

Website Content

In-Database

(Optimized SQL for

Teradata, SAP Hana, etc.)

Inline

(C++, PMML, Java, SAS,

etc.)

Refresh ADS

Retrain Model

Apply Scores

Notify on Exception

Why SAP advanced analytics

Real-time in-memory predictive & next generation visualization & modeling

Empower the Business

Extend the BI competency to advanced analytics

Embed predictive into LoB and industry solutions

Lend expertise

Bridge skills gap

In-memory processing

No data latencies

Big Data ready

In-time Actionable Insights

Reduced TCO

Streamline data management, data prep, model building and model scoring on database

Within the context of your Industry & LOB scenario

• Contact information:

Alexis Fouquier

alexis.fouquier@sap.com

+44(0)7787154910

Thank you