fast fish forum presentation, 20 july 2016
TRANSCRIPT
Welcome to the
Topic 1: The changing role of the Business Analyst
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The world of today
Impact to Business AnalystsEnvironmental forces
Demand for better, cheaper, more customised products
The prevalence of digital technologies within the retail space
Fintech’s and start-ups have much lower costs of IT
The impact of online sales, social networking and mobile applications on customer behaviour
New delivery methods are emerging to drive innovation
Obtaining customer insights is required for growth
Commercial Thinking
Design Thinking
Engineering Thinking
A change in core skills
Solving mysteries
Follow methodologies
Focus on documentation
Career BAs (Organisational
knowledge)
Ability to summarise and
document
Allocated across multiple
projects
BAs don’t stay BAs
Don’t follow methodologies
Works in a focused cross-functional team
Effective delivery
managers
Cross-functional skills
Think business and technology with the same
brain
Keep things running
(Operational)
Strategy and Change
Effective Facilitation
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CONSULTING | TECHNOLOGY
The future of Analysis and Design
Users dictate how they engage Internet of Things
Content on demandMobile technology
Customer
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The “Innovation by Design” Approach
• Identify and analyse existing data• Emphasise
• Observe the customer• Engage the customer
• Define the customer journey• Conceptualise initial
product features and scope
• Identify changes to product
• Features• Customers• Usage• Channels• Technology
• Define revised product concept
• Build the minimal product• Run user experiments • Measure customer feedback• Draw together learnings
ExperimentalLearning
Concept
Revised product concept
Pivot or persevere?
Insightful Innovation
Incremental Expansion
Customer Need
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The strategic questioner
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Conclusion
So what does this all mean for the Business Analyst?
The traditional role of a business analyst as a documenter of gathered requirements is dying…
What we are left with is fundamentally a multi-skilled business role, required to ask why and to innovate with the
customer at the centre of it all.
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Topic 2: Change Management in the context of innovative change - How to Start & Sustain a Lean/Agile/DevOps Movement
Culture
Symbols
Culture
Symbols
Behaviours
Leadership
Culture
Symbols
Systems Behaviours
Team
“What kind of Engineering Culture do we want to create?”
Fishbowl Exercise
More Reality Orientated
MorePossibility Orientated
More TaskOrientated
More PeopleOrientated
“What does an agile engineering culture look like?”
Fishbowl Exercise
Thank you for joining us!Keep the conversation going