fast food eaters
TRANSCRIPT
Brand Spotlight | Brand Loyalty
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33% 30% 21% 16% 25 - 34 35 - 44 45 - 54 55 - 64
54%
52%
42%
40%
40%
37%
37%
36%
34%
Egypt
Canada
South Africa
Singapore
New Zealand
Malaysia
Australia
Brazil
China
31%
31%
29%
29%
28%
27%
26%
26%
26%
Indonesia
Vietnam
South Korea
Spain
UK
Argentina
Ireland
Taiwan
France
25%
23%
23%
19%
19%
19%
18%
16%
14%
INCOME
Bottom 25% Mid 50%22% 30%
Portugal
Poland
Italy
Japan
Russia
Germany
Sweden
Belgium
Netherlands
% of internet users who are regular eaters of fast food by...
Demographics
AGE
16 - 2428%
COUNTRY
Hong Kong
Philippines
USA
India
UAE
Mexico
Saudi Arabia
Thailand
Turkey
Top 25%34%
13%
13%
13%
13%
11%
11%
11%
6%
5%
Mobile AppsRegular Fast Food Eaters are…
MORE likely to use mobile apps to research brands, products or services (28% do)
MORE likely to have downloaded or used a branded app in the last month (19% have)
MORE likely to have interacted with a brand on an app in the last month (11% have)
want their favorite brands to offer a range of useful apps and online services
27%
38% 14%
44%
Brand Spotlight | Mobile Apps% of regular eaters at each restaurant chain using food / restaurant apps each month
% of regular eaters at each restaurant chain who downloaded / used a branded app last month
Regular Fast Food Eaters are…
Brand Loyalty
Unless stated otherwise, all figures are drawn from our Q1 2017 wave of online research among 86,392 online adults
aged 16-64 in 36 countries. Among this cohort, there were 19,950 Regular Fast Food Eaters, 2,520 Regular Burger
King Eaters, 2,946 Regular KFC Eaters, 2,330 Regular Subway Eaters & 5,382 Regular McDonald’s Eaters. Regular Fast
Food Eaters are defined as those who eat fast food weekly or more. Note that China is excluded from percentages
relating to specific/named social networks and apps.
…they tend to opt in for personalized loyalty rewards from brands
Media Consumption
Mobile
3:18
PC/Laptop/Tablet
4:00
Online TV
1:22
2:41
Social Media
Broadcast TV
2:14 1:26
MusicStreaming
26%
IDX 1.46
29%
IDX 1.65
29%
IDX 2.11
24%
IDX 1.75
27%
IDX 1.51
24%
IDX 1.72
TIME SPENT PER DAY ON THE FOLLOWINGin hh:mm among Regular Fast Food Eaters
TOP 5 SOCIAL PLATFORMS
YouTube
92%
90%
63%
FacebookMessenger
63%
60%32%
IDX 1.78
29%
IDX 2.09
IDX IDX IDX
33% 33% 32% 31%
1.49 1.47 1.44IDX
1.42
24% 24% 22%
IDX IDX IDX1.74 1.72
24%
IDX1.70 1.56
24% MORE LIKELY to follow brands they are thinking of buying something from on social media (30% do)
28% MORE LIKELY to opt in for personalized loyalty rewards from brands (62% do)
OF INTERNET USERS ARE REGULAR EATERS OF FAST FOOD
28%
% OF REGULAR EATERS AT EACH RESTAURANT WHO STRONGLY AGREE THAT... % of Regular Fast Food Eaters who have used / visited the following
platforms in the last month
… once they find a brand they tend to stick to it
Conduct audience targeting
Synchronize 8,500 GWI Core data points with the custom re-contact data set
Run custom projects at any time
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Write insight reports based on this research to offer actionable recommendations
Create bespoke projects designed to gather the specific information you need, for example
Explore the importance of nutrition to consumers when eating convenience food.
If your restaurant chain were to deliver via a mobile app, would customers be prepared to use this service for a small fee?
What do consumers feel are the pros and cons about the “eat-in” experience in convenience restaurants?
Localized suggestions on new menu items.
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CUSTOM RESEARCH
Having an existing relationship with our core respondents allows us to “re-contact” them, doing this we can:
PRO PLATFORM™
Analyzed any audience, date range or selection of countries/regions and build bespoke audiences based on our wide range of demographic, attitudinal and behavioral variables.
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Connect your digital audiences to the GWI panel using passively monitored visitation to run ad effectiveness, audience targeting validation and web analytics
REPORTS GWI COVERAGE
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Fast FoodEaters