Fast Food NationFast Food Nation

Young Sik LEEYoung Sik LEE

Kyung Hee UniversityKyung Hee University

20082008

Do you know him?Do you know him?

Survey of American school Survey of American school childrenchildren

Fictional character Fictional character identificationidentification Santa Claus 98%Santa Claus 98% Ronald McDonald 96%Ronald McDonald 96%

Rapid growth of Fast Rapid growth of Fast FoodFood

Americans spending on fast foodAmericans spending on fast food $6 billion in 1970$6 billion in 1970 $100 billion in 1998$100 billion in 1998

the entry of women into work force the entry of women into work force In 1975, 1/3 of American mothers with In 1975, 1/3 of American mothers with young children worked outside the home young children worked outside the home

today 2/3 of such mothers are employedtoday 2/3 of such mothers are employed increased demand for the types of increased demand for the types of services : cooking, cleaning and child services : cooking, cleaning and child care. care.

Social needsSocial needs

The fast-food industry has The fast-food industry has benefited from demographic changes benefited from demographic changes supplying at low cost the meals no supplying at low cost the meals no longer prepared in the hom longer prepared in the hom

hiring at low wages millions of young hiring at low wages millions of young women in need of extra income.women in need of extra income.

by the sociologists Cameron Lynne by the sociologists Cameron Lynne Macdonald and Carmen SirianniMacdonald and Carmen Sirianni

The McDonald's Corp.The McDonald's Corp.

symbol of America's service economysymbol of America's service economy the sector now responsible for 90% of the sector now responsible for 90% of the country's new jobs. the country's new jobs.

about 23,000 restaurants worldwide and about 23,000 restaurants worldwide and opens roughly 2,000 new ones each opens roughly 2,000 new ones each year. year.

An estimated one of every eight An estimated one of every eight Americans has worked at McDonald's. Americans has worked at McDonald's.

The company annually trains more new The company annually trains more new workers than the U.S. Army.workers than the U.S. Army.

US largest purchaser of beef and potatoes.US largest purchaser of beef and potatoes. the second-largest purchaser of poultry.the second-largest purchaser of poultry. A whole new breed of chicken was developed A whole new breed of chicken was developed to facilitate the production of McNugget to facilitate the production of McNugget

The largest owner of retail property in The largest owner of retail property in the world. the world.

earns the majority of its profits not from earns the majority of its profits not from selling food but from collecting rent.selling food but from collecting rent.

McDonald's spends more money on McDonald's spends more money on advertising and marketing than does any advertising and marketing than does any other brand, much of it targeted at other brand, much of it targeted at children.children.

History of MacHistory of Mac

From drive-in From drive-in Without car Without car hopshops

Without knife, Without knife, spoon, forkspoon, fork

only hamburgersonly hamburgers

Self service restaurantSelf service restaurant paper cups, bags and plates paper cups, bags and plates divided the food preparation into divided the food preparation into separate tasks performed by different separate tasks performed by different workers.workers.

factory assembly linefactory assembly line The new division of labor meant that a The new division of labor meant that a worker had to be taught how to perform worker had to be taught how to perform only one task. only one task.

aimed for a family crowd, refusing to aimed for a family crowd, refusing to hire any female employees, who might hire any female employees, who might attract teenage malesattract teenage males

Others franchise : Others franchise : Carl's Jr.Carl's Jr.

Carl Karcher Carl Karcher decided to open decided to open his own self-his own self-service service restaurant. restaurant.

The first Carl's The first Carl's Jr. Restaurant Jr. Restaurant opened in 1956opened in 1956

DunkinDunkin

William Rosenberg was an eighth-William Rosenberg was an eighth-grade dropout who delivered grade dropout who delivered messages for Western Union, messages for Western Union, drove an ice cream truck and drove an ice cream truck and then in 1946 opened a doughnut then in 1946 opened a doughnut shop in Quincy, Massachusetts, shop in Quincy, Massachusetts, that he would call Dunkin' that he would call Dunkin' Donuts ("You pluck a chicken," Donuts ("You pluck a chicken," he said, "you dunk a doughnut"). he said, "you dunk a doughnut").

Taco BellTaco Bell

Glen Bell was a former Marine Glen Bell was a former Marine in San Bernardino who ate at in San Bernardino who ate at the new McDonald's and decided the new McDonald's and decided to copy it, using the assembly-to copy it, using the assembly-line system to make Mexican line system to make Mexican food. His first Taco Bell food. His first Taco Bell opened in 1962.opened in 1962.

Domino's PizzaDomino's Pizza

Thomas S. Monaghan, the founder of Thomas S. Monaghan, the founder of Domino's Pizza, spent his Domino's Pizza, spent his childhood in a Catholic orphanage, childhood in a Catholic orphanage, got kicked out of school in the got kicked out of school in the tenth grade, joined the Marines, tenth grade, joined the Marines, bought a pizzeria for $900 in bought a pizzeria for $900 in Ypsilanti, Michigan, in the early Ypsilanti, Michigan, in the early 1960s, and met his wife while 1960s, and met his wife while delivering a pizza to her college delivering a pizza to her college dorm room. dorm room.

Social impactSocial impact

Low wage workersLow wage workers Attract children with toysAttract children with toys 1996-2006 McD + Disney contract1996-2006 McD + Disney contract Sports + McDSports + McD

NBA, Olympics etcNBA, Olympics etc Change a townChange a town

From traditional small town From traditional small town To a highway, drive-thru oneTo a highway, drive-thru one

ImpactsImpacts

Elminating small businessElminating small business Spread of uniformitySpread of uniformity Change retail economyChange retail economy Transform nation's agricultureTransform nation's agriculture

Potatoes by corporate farmsPotatoes by corporate farms Beef and cattleBeef and cattle

Slaughter 400 cattles/hourSlaughter 400 cattles/hour

New hopeNew hope

Hamburger in traditional wayHamburger in traditional way

ReferencesReferences

http://wizysl.tistory.com/1435http://wizysl.tistory.com/1435 http://www.mcspotlight.org/media/http://www.mcspotlight.org/media/press/rollingstone1.htmlpress/rollingstone1.html

Movie Movie Fast Food Nation (2006)Fast Food Nation (2006) Supersize me (2004)Supersize me (2004)

BookBook Chew on this by Eric Schlosser(Chew on this by Eric Schlosser( 맛있는햄버거의맛있는햄버거의 Fast food nation by Eric Schlosser (Fast food nation by Eric Schlosser (

패스트푸드제국패스트푸드제국 The Jungle by Upton SinclairThe Jungle by Upton Sinclair