fat fish games presentation 20 nov 13
TRANSCRIPT
![Page 2: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/2.jpg)
About Us
• Formed the business in 2004.
• Formed with friends from university.
• Wanted to work for ourselves
• Getting into games
2
![Page 3: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/3.jpg)
Funding your idea
3
• Cash flow. • Start up money/Seed funding.
• Investors • Loans & grants.
![Page 4: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/4.jpg)
Your team
4
• Who do you start a business with?
• Should you get a partner? • Working with family & friends. • Hiring & firing.
![Page 5: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/5.jpg)
The billion dollar idea
5
?
![Page 6: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/6.jpg)
6
• Most apps go unnoticed
• Paid vs. viral growth
• Know your target audience
• Measure your marketing success
Promo, promo, promo
![Page 8: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/8.jpg)
Concept
• Using your instincts
• Current Trends / Me too Apps
• Competition, USP
• Niche / Gap on the Market
• Passion vs. Logic
• Short Term vs. Long Strategy
2
![Page 9: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/9.jpg)
Decisions, Decisions, Decisions
3
• Designing your App
• What platforms to develop for • Time / Cost Management.
• Unified Free App, and UI
![Page 10: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/10.jpg)
Software Design Cycle
4
• Your Team, Sub Teams
• High Level Design of Your App
• Published case studies
• AB Testing
![Page 11: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/11.jpg)
Rinse and Repeat
5
• Event Tracking and User Behaviour
• Compare, Optimise, Repeat
• Your App is never finished
• Product Development Strategies
• Scrum, iterative and incremental
![Page 12: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/12.jpg)
6
• Goals and defining success
• Making your App successful
• A great App is not enough
• What have you learned?
And the rest…
![Page 13: Fat Fish Games Presentation 20 NOV 13](https://reader035.vdocument.in/reader035/viewer/2022062303/5552ae6ab4c905d9508b4cf9/html5/thumbnails/13.jpg)
www.FatFishGames.com@FatFishGames
7
Questions?