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TRANSCRIPT
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How to harness the power of social media to improve your brand
Lindsey SlaterCommunity Outreach Coordinator, Lawrence Habitat
@LindseySlater@LawrenceHabitat
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Hired as Lawrence Habitat’s first-ever
Community Outreach
Coordinator in April 2012.
Spent (almost) 5 years as a reporter, anchor and producer for 6News Lawrence and the Lawrence Journal-World (before
they broke up).
BSJ from Northwestern University’s Medill School of Journalism
2007
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“Socialnomics”
Socialnomics by Erik Qualman
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Post Your Way to Facebook Success
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Post Your Way to Facebook Success
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Post Your Way to Facebook Success
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Post Your Way to Facebook Success
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Post Your Way to Facebook Success
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Post Your Way to Facebook Success
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Post Your Way to Facebook Success
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Six “Best Practices” for Page Posts
• Photos will calls to action (shares)• Calls to action with text only (likes)• “Fill in the Blank” (comments)• Updates on products/services• Messages related to the brand• Messages unrelated to the brand
Source: AllFacebook.com
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Get Shares• Use a picture with a call to action
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Get likes• Use text to request a call for action
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We asked for likes…
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…and promised a t-shirt to 5 of our new followers…once we hit 300 likes.
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Get Comments• Make a post with a “fill in the blank”
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Update fans on products/services
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Post things related to your brand
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Post messages unrelated to your brand
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Never stop learning!
nonprofitorgs.wordpress.com
Sign up for their Nonprofit Tech 2.0
newsletter.
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Where else can I get tips & tricks?
• SocialBrite.com• AllFacebook.com• SocialIRL.com • SocialMediaExaminer.com– If you sign up for their newsletter, they will send
you an in-depth video about Facebook marketing!• Pagemodo.com
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Connect with us!LawrenceHabitat.org
Facebook.com/LawrenceHabitat@LawrenceHabitat
Google+: Lawrence Habitat for Humanity
Me, too!@Lindsey Slater
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Who to Like on Facebook• Lawrence Habitat• Social Media Club of Lawrence• Doctor Dave Computer Repair Lawrence Kansas• Lawrence Kids Calendar• Traci Bunkers – Bonkers Handmade Originals• Bridesmade Blooms• Chakrana• Kneaded Relief Lawrence• Relay for Life of Douglas County, Kansas• Phil’s Phighters• Leo Hayden Artwork• Ichiban Tattoo Studio• Visit Lawrence• Brainville Trivia