fb planning strategy
TRANSCRIPT
1- Employ Visuals
2- Launch contests
3- Be Funny
4- Spotlight your employees
5- Be responsive
• A good call to action. For example “Click ‘like’ to…”
• An engaging question “Tell us…” • A good image. • Fill in the blanks • Ask questions • Focus on what your target audience will be
interested in • Current happenings • Tips • Did you know • Quotes
Posting ideas-• Photos of happy customers
case studies • Photos of employees • humorous jokes and images
Ask fans to fill in the caption of a photo • Post new product tips • run a contest For direct marketing through coupons, events, offers
Like, comment on, & share friends’ activity:
Chat friends up
Tag friends in photos: #
Choose the right cover photo Maximize your avatar Vanity URL Custom tabs
Facebook uses an algorithm called
“EdgeRank” that determines what people
see in their newsfeed.
Affinity:
Weight:
Decay: .
Currently photos have some of the best engagement of any
type of content for most businesses.
Asking questions that require a short answer can also increase your
engagement. “How do you take your coffee?” or “Describe your
perfect vacation in ten words or less,” are good examples.
Create and market events on Facebook.
Use mobile to take your Facebookmarketing to a new level.
To reach a wider audience you’re probably going to
need to spend some Money on ads.
The good news is that Facebook offers some amazing
targeting options so your ads only appear in front of your
ideal customers, and you only pay when they click on
them.
Choosing a Facebook Campaign Objective choosing Your Campaign Budget
Choosing Your Facebook Audience
Location
Age
Interests
Gender
Languages
Education Level
Relationship Status
Political Views
Facebook also gives advertisers the ability to upload
their own information in order to make Custom
Audiences.Whether or not they are connected to your
page With Custom Audiences you can target users by:
Email addresses
Phone numbers
User IDs
Mobile advertiser IDs
People who have visited your site
You can’t improve your Facebook marketing without
feedback and metrics. Some of the stats include:
Reach
Engaged Users
Talking About This
Virality
General consensus: post 2-5 times a day Use FB
scheduling or an auto poster (eg. Hootsuite)
Once you have a reasonable number of fans (I think
you need at least 30) and are getting some engagement
check your insights
Twitter – 1-3pm weekdays
Facebook – 1-4pm and 2-5pm weekdays
LinkedIn – 7-8:30am and 5-6pm Tuesday,
Wednesday, and Thursday
Tumblr – 7-10pm weekdays and 4pm on Fridays
Instagram – 5-6pm weekdays and 8pm on
Mondays with a sweetspot at 6pm
Pinterest – 2-4pm and 8-11pm weekdays with
weekends being the best
Google+ – 9-11am weekdays
short profile of company and its products/services.
photos and videos relating to your products/services.
updates on new products and services.
address of office/shop.
operating hours and contact details.
notices of upcoming events, exhibitions, sales of
products/services.
allows users to post comments and reply to them.
Share content from other pages You don’t need to go
searching each time. Like other pages. Check your
pages newsfeed and “share” to your page.
Share content from sites like ScoopIt & YouTube NB
Videos get great engagement .Upload direct to FB and
keep it short. Ask in video for a like, share and/or
comment.
Watch what other pages are doing Look for pages with a
similar audience.