fba 2012 strategic planning - fibre box - strategy presentation_final...page 7 fba moving forward...

FBA 2012 Strategic Planning Jim Porter Chairman Fibre Box Association March 20, 2012

Agenda

• Leadership Model • FBA Background • FBA Moving Forward – 2012 and beyond • Our Vision, Mission and Strategies • Questions

Leaders to drive alignment and execution • Vision, Mission, Values and Principles • Strategy • Objectives • Goals

Importance of Having Vision & Strategy Creating Organizational Alignment

Strategy + Execution

• Execution is a critical discipline which implements Strategy

• Execution without Strategy is dangerous and produces inconsistent outcomes

• Alignment of Strategy and Execution produces the most powerful outcomes

• Execution is the major job of the business leader • Execution must be an essential element of an

organization’s culture

FBA Background

• FBA founded in 1940 • Strong 72-year heritage and foundation • Vision, mission and operating principles had been dormant • Most recent platform had been to focus on member-identified

areas of service: – Data Services – Issue Management – Networking

• Transition in staff leadership generated an opportune time for strategic planning – Rethink vision, core values – How do we remain relevant?

FBA Moving Forward

• New staff leadership from Dennis Colley • Executive Committee Meeting – Feb 1

– SWOT analysis – Affinity diagram – 4 strategic statements – New vision, mission, core values

• Conference call – Feb 10 • Staff follow-up; 2012 objectives • Reviewed and approved by FBA Board 3/18/12

Leadership Hierarchy

Our Vision

To be the most trusted voice in the North

American corrugated packaging industry.

Our Mission

The Fibre Box Association (FBA) is a non-profit trade association that represents North American corrugated packaging manufacturers and strives to grow, protect and enhance the overall well-being of the industry by providing member-valued programs and services.

Our Core Values

Serve our members as both customers and as the purpose for our work.

Conduct our administration and financial affairs with high ethical standards and integrity.

Conduct our business in a lawful manner through strict adherence to FBA’s bylaws and antitrust guidelines.

Our Operating Principles

Provide FBA sponsored programs and services when FBA can conduct the activity more effectively, and/or at less cost, than individual member companies or when the service can only be accomplished by collective action through the association.


Review and question the association’s activities to assure they are meeting or exceeding member needs.

Enhance and grow the association’s success through active member participation.

Provide programs and services that are accurate, of high quality and delivered on a timely basis.


Provide a staff which is professional, well-trained and knowledgeable.

Commit to protecting our core competencies and our competitive advantage.

Build alliances with allied organizations that further support FBA’s mission and benefit other participants.

Leadership Hierarchy

Key Strategic Thrusts

Strategic Thrust and Objectives

1. Maximize use of the Fibre Box Association’s (FBA) data services by continually ensuring data is accurate, consistent and comprehensive in content and presentation.

OBJECTIVES: • Enhance Monthly Reports with graphs, chart definitions and verbiage to help explain

industry dynamics. • Review each FBA benchmark report with data services sub-committee. • Issue Corrugated Trade Report for Knock Down Boxes quarterly. • Conduct a 3rd party scope and detail review of all Data Services reports for fresh

perspective and potential improvement. • Continue anti-trust legal review of all reports. • Work with AF&PA, ICCA and PPC to create global containerboard and corrugated

report.


2. Generate communications that voice the extraordinary benefits of corrugated packaging to external stakeholders.

OBJECTIVES: • Ensure FBA & CPA participation in key industry trade shows and forums to

share positive corrugated packaging messages. • Communicate results from CPA studies to members, retailers, customers,

environmental groups, and consumers. • Develop a comprehensive portfolio of collateral materials on the benefits of

corrugated packaging. • Prepare key talking points for all FBA members to use when communicating

with trade publications. • Participate in the development of the Check-Off Communications

Committee with AF&PA.


3. Create value by providing a range of programs and services that recognizes the diversity of our membership.

OBJECTIVES: • Inform and educate members about FBA programs and services. • Prepare to conduct a member satisfaction survey with all FBA members in

2013. • Work with the Independent Committee to grow FBA through solicitation of

quality converters. • Issue Safety Awards as part of the annual Industry Occupational Injury and

Illness Report. • Host events that meet the needs of member segments including the

Independent Sheet Plant Workshop, Independent Corrugator Conference and Annual Meeting.

Our Key Strategies

4. Enhance member benefits and eliminate duplication through alignment with other North American and global corrugated packaging associations.

OBJECTIVES: • Discuss cooperative opportunities with U.S. (AF&PA, AICC, ICPF, TAPPI)

and global industry trade associations. • Complete the work plan for CPA with a revised structural organization. • -Conduct Corrugated/RPC comparative LCA. • -Conduct Corrugated Industry LCA update with 2010 data. • -Complete the disintegration screening study and conduct a compostability

study, if approved. • -Complete our participation in the ISO “Packaging and the Environment”

standards development. • -Monitor the wax replacement voluntary standard and revise as appropriate.

Next Steps

March 2012 Strategy

Approval by Board

April 2012 Goal

Development by Staff

May 2012 Goal approval by Executive Committee

November 2012 Results

reviewed by Board

Closing Comments

• Thank you • Valuable insight and beneficial for your

organizations • Next Annual Meeting: Spring 2013 • Questions?

fba 2012 strategic planning - fibre box - strategy presentation_final...page 7 fba moving forward...

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