fbc 2015 writing proficiency exercise explanation and overview wcob 1111 freshman business...
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FBC 2015 Writing Proficiency Exercise
Explanation and Overview
WCOB 1111
Freshman Business Connections
walton.uark.edu/business-communication-center
*This slideshow is available for
download at the Walton Business
Communication Center website.
walton.uark.edu/business-communication-center
walton.uark.edu/business-communication-center
THIS SLIDESHOW WILL COVER:
Assignment Overview
Location of Assignment
Materials
Navigating the WBCC Website
Citations
Submitting the Brief
Objectives of the FBC writing exercise:
1. Introduce new Walton students to business writing.
2. Reinforce critical thinking and synthesis of ideas and information.
3. Help Walton develop better strategies for teaching better business writing skills.
walton.uark.edu/business-communication-center
walton.uark.edu/business-communication-center
ASSIGNMENT OVERVIEW
The board of directors of a large, international company has asked you to conduct research and write a business brief that answers two questions:
1. Should we create an official diversity policy?
2. If so, what programs and initiatives should it include?
walton.uark.edu/business-communication-center
walton.uark.edu/business-communication-center
A business brief
• is brief .• gets straight to the point.• concerns itself with the “big picture.”• does not joke or wander off topic.• synthesizes, rather than summarizes.• makes a definite recommendation.• supports that recommendation with facts,
data, and specific examples,• (yet) does not include extensive details.
walton.uark.edu/business-communication-center
(Very, very generally speaking)
Business Writing v. Academic Writing
ConciseConcrete over
TheoreticalSituation-specificMore persuasive
Few/no direct quotesCites data
Details often omitted
Often “wordy”Theoretical over
ConcreteConceptual
More interpretiveFrequent direct quotes
Cites ideasDetails expected
walton.uark.edu/business-communication-center
This is NOT academic writing, so:
• Don’t explain what a brief is.
• Don’t explain why you’re writing the brief.
• Don’t explain what “diversity” means.
The Board knows the entire context of the
brief. They were the ones who asked you to
write it.
walton.uark.edu/business-communication-center
CRITICAL THINKING & SYNTHESIS
• YOU analyze the facts so other people don’t have
to.
• YOU locate patterns and make generalizations.
• YOU decide what’s important to leave in and out.
• YOU come to a decision and stand behind it.
walton.uark.edu/business-communication-center
• DON’T just repeat information verbatim.
• DON’T simply make a list of pros and cons.
• DON’T include irrelevant facts or needless
details.
• DON’T fail to make a strong recommendation.
CRITICAL THINKING & SYNTHESIS
LOCATION OF
ASSIGNMENT MATERIALS
walton.uark.edu/business-communication-center
1. In your FBC textbook and
2. At the Business Communication Center website
You can find everything you need:
walton.uark.edu/business-communication-centerwalton.uark.edu/business-communication-center
Required Reading
walton.uark.edu/business-communication-center
1. Chapters 4 and 5 of the FBC textbook
2. Three online articles
3. A list of web links to actual diversity and inclusion policies
4. “When to Cite” guide
Navigating the
Walton Business Communication Center
FBC Workshop Web Page
walton.uark.edu/business-communication-centerwalton.uark.edu/business-communication-center
walton.uark.edu/business-communication-center
This
tab.
FBC Workshop Web Page
• Instructions
w/ Links to Online Articles
• List of Diversity Policy Links
• Citation Guide
• Pre-formatted Citations
• Additional Resources
Here, you can find:
Required Reading
walton.uark.edu/business-communication-center
1. Chapters 4 and 5 of the FBC textbook
2. Three online articles
3. A list of web links to actual diversity and inclusion policies
4. “When to Cite” guide
walton.uark.edu/business-communication-center
FBC Workshop Web Page
The
instructions
have links to
all of the
online articles
embedded in
the file.
walton.uark.edu/business-communication-center
Required Reading
walton.uark.edu/business-communication-center
1. Chapters 4 and 5 of the FBC textbook
2. Three online articles
3. A list of web links to actual diversity and inclusion policies
4. “When to Cite” guide
walton.uark.edu/business-communication-center
FBC Workshop Web Page
Links to
other
companie
s’ policies
walton.uark.edu/business-communication-center
1. Chapters 4 and 5 of the FBC textbook
2. Three online articles
3. A list of web links to actual diversity and inclusion policies
4. “When to Cite” guide
Required Reading
walton.uark.edu/business-communication-center
walton.uark.edu/business-communication-center
FBC Workshop Web Page
Citation Guide
walton.uark.edu/business-communication-center
walton.uark.edu/business-communication-center
CITATIONS
walton.uark.edu/business-communication-center
1. You must cite any direct quotes, data, facts, or statistics that are not common knowledge.
2. You must cite using footnotes.
3. You must use APA citation style.
4. You don’t need a References page.
Citations
walton.uark.edu/business-communication-center
You just have
to cut and
paste into your
footnote!
5. But all the citations have been formatted for you.
*Always insert the footnote after the period at the end of the sentence.
Here.
This tab.
How to Add a Footnote in Word
If you use the same
source again, only list author and year.
walton.uark.edu/business-communication-center
SUBMITTING YOUR BRIEF
walton.uark.edu/business-communication-center
Submit via the Blackboard link.Do NOT write
or paste your
brief here.
walton.uark.edu/business-communication-center
Your brief must be in Microsoft Word format
Either .doc or .docx
Do NOT upload:.PDF .txt .rtf .zip.odt (OpenOffice)
.pages (Mac users)a link to your Google Drive
walton.uark.edu/business-communication-center
PHYSICAL FORMATHeader like this:
No indent
Empty line between paragraphs
Single-spaced
750 – 1000 words
walton.uark.edu/business-communication-center
Q & A
How do I make an appointment with the business communication center?
What if I don’t pass?
What if I miss the deadline?
What if I have a question later?
Go to our website and create an account.
It is pass/fail. You will be able to revise it.
Come see us long before that happens.
You can email JEANNIE WALLER via Blackboard.
*This slideshow is available for
download at the Walton Business
Communication Center website.
walton.uark.edu/business-communication-center