fca mpp
TRANSCRIPT
Do’s, don’ts and dooziesNavigating the strange world of social media
Presentation to FCAM
February 5, 2013
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)
What is social media? What is social media?
Who’s using social media?
69%
Percentage of adults who use the internet to
visit a social network site like Facebook,
Linked In or Twitter.Survey of 2,253 adults by Pew Internet and American Life Project, 8/2012
87%
Percentage of internet users under 30 who visit a social network site like Facebook, Linked In or
Twitter.Survey of 2,253 adults by Pew Internet and American Life Project, 8/2012
71%
Percentage of adults using the internet and
visiting social media sites who use their phones to
access a social networking site.
Pew Internet and American Life Project, 10/2011
152.2 million visitors via PC
152.2 million visitors via PC
78.4 million mobile app
Social media has overtaken pornography as the No. 1 activity on the web
“Social media provides the tools needed to minimize the communication gap and participate effectively in an active, ongoing dialogue. Social media is an important part of the "Whole Community" approach because it helps to facilitate the vital two-way communication between emergency management agencies and Communities of the public, and it allows us to quickly and specifically share information with state and local governments as well as the public.”
FEMA administrator Craig Fugate
Community EngagementPublic service announcements
Emergency updates
Community EngagementPublic service announcements
Emergency updates
Recruitment
Sharing news
Community EngagementPublic service announcements
Emergency updates
Recruitment
Sharing news
Community EngagementPublic service announcements
Emergency updates
Recruitment
Posting photos and videos
https://www.facebook.com/easthamptonfire?ref=ts&fref=ts
Responsibility, respect, representation
PRIVACY
PRIVACY
is the best policy
Social-media policies are intended to create necessary boundaries, it is important that they are written in a manner that does not suppress the First Amendment or collective-bargaining rights of department members or their ability to interact with co-workers.
Curt Varone
Formally define the objectives of your social media presence
Formally define the objectives of your social media presence
• Communicate directly with the public, especially during emergency
Formally define the objectives of your social media presence
• Communicate directly with the public, especially during emergency
• Increase efficiency
Formally define the objectives of your social media presence
• Communicate directly with the public, especially during emergency
• Increase efficiency
• Contribute to a culture of engagement
CONTENT STRATEGY
Relevant: Information that helps residents and pertains to their daily lives
Timely: Information about deadlines, upcoming events, news or related to current events
Actionable: Information to register, attend, go or do
“Let’s be careful out there.”
I will gladly email this presentation and accompanying handout to you.
Please feel free to contact me.
Melissa Weinberger