APPLICATION PACKAGE Position: Digital Content Producer

Applications Due: Wednesday 26 July Interviews: Week of 31 July Commencement: August 2017

Send to: Cash Harvey Executive Assistant PH: +61 3 9362 8806 E: ea@footscrayarts.com

Digital Content Producer REPORTS TO: Manager - Marketing and Engagement DIRECT REPORTS: N/A OVERSEES: Online Communications, Online Audience Development, Evaluation

(Online Communications) FTE: 0.4 (2 days) or 0.6 (3 days) SALARY: $50,000 p.a. - $55,000 p.a. (pro rata)

Key Relationships INTERNAL: Director and CEO, Head of Programming, General Manager, Cultural

Facilities Team, FCAC Programming Team, Marketing and Communications Coordinator, Marketing and Communications Interns

EXTERNAL: Organisational Partners, Government and non-Government stakeholders, arts, cultural and community sectors, external service providers, stakeholders and communities in Melbourne’s west and representatives from relevant organisations, both formal and informal, within the community.

Summary FCAC’s Digital Content Producer has the opportunity to:

• Contribute to the sustainability and legacy of Australia’s leading community-engaged, contemporary arts centre where the focus is on producing and presenting work that is representative of political, social and cultural commentary in a contemporary Australian context whilst building audiences of the future

• Participate in the delivery of FCAC’s vision, mission and activities within a new strategic planning context (2017 – 2020)

• Contribute to the development, implementation and maintenance of effective online communications and audience development strategies in a local, national and international context.

• Focus on the effective communication of FCAC’s purpose, artistic program and activities to ensure accessibility and participation of stakeholders.

• Work within a passionate, dedicated, respected and highly engaged team of people who work with communities and artists on a daily basis.

Digital Content Producer Qualifications and Experience:

You will be a member of the Marketing and Engagement Team, working closely the Programming Team, Front of House, artists and communities.

You have a strong record of developing and delivering effective online communications strategies and experience marketing in an arts and community context.

Arts management, communications and working with communities are your passions. You are an impressive communicator with an ability to speak to diverse audiences. You have experience managing websites and are an avid user of social media.

You are comfortable working with a high degree of responsibility in a dynamic, fast-paced, generative and exciting environment.

POSITION ACCOUNTABILITIES The Digital Content Producer will assume responsibility for the following: Online Communications

• Ensuring online content is current, accessible and relevant across the FCAC website and social media platforms.

• Management of the FCAC website including liaison with external service providers and coordinating all website revisions and updates.

• Development and implementation of an SEO strategy to utilise keywords, GoogleAds and other resources to improve FCAC’s website ranking.

• Delivery of FCAC EDMs and other online marketing resources, in liaison with the Development Coordinator and Marketing and Communications Coordinator.

• Development of online offers and promotions to build audiences, memberships and donors.

• Management of all social media advertising. • Regular consultation with key internal and external stakeholders to ensure online content is

relevant, appropriate and accessible. • Undertaking other tasks as required.

Online Audience Development

Programs and enterprise streams • In collaboration with the Programming Team, develop online promotions of events and

workshops as required. • Manage social media platforms during events to document and encourage online audience

engagement. • Work with partner organisations to cross-promote relevant events and activities. • Develop and deliver strategic online advertising and promotions. • In collaboration with Programming Team, brief and manage photographers and filmmakers

for events.

• In collaboration with the Marketing and Communications Coordinator, manage the FCAC photo drive including managing filenames and maintaining accurate acknowledgments.

Organisational • Develop and maintain contact data to support all online communications including cross-

promotions. • As a brand custodian ensuring the FCAC brand is applied effectively across all online

communications, including partner organisation communications.

Audience Development • Ensure accessibility of all FCAC online communications • In collaboration with the Manager - Marketing and Engagement, General Manager, Cultural

Facilities and Front of House Staff, ensure that FCAC is a welcoming and accessible space for artists, communities, audiences, program participants and visitors

Partnerships and Collaborations • Maintaining positive and constructive relationships with all stakeholders (both internal and

external) • Develop and maintaining effective and productive relationships with FCAC’s stakeholders,

communities, arts, cultural and community sectors, relevant government and non-government stakeholders, local, national and international potential and existing partners

Administration • Tracking, analysing and reporting on Google Analytics and social media statistics for

dissemination to staff and board. • Track and manage social media advertising budgets. • Coordinate ticketing builds, reporting and related communications with Front of House

Coordinator using TryBooking and VEND.

KEY COMPETENCIES Candidates are asked to reply to each of the following criteria using examples where relevant to illustrate their experience.

Qualifications and Background

Experience managing online communications and social media in an arts or community context is essential. A tertiary qualification in Communications, Marketing or equivalent is desirable but not essential. A background in the community sector and/or an arts background would be highly regarded.

Specialist Skills and Knowledge

• Experience developing, implementing, monitoring and evaluating cross-platform and platform specific social media and online content strategies.

• Very high level computer literacy across the Microsoft Office suite, Adobe Creative Suite (CC), Google Analytics and Wordpress CMS.

• In-depth understanding of social media platforms and publishing tools including Facebook Business Manager, Twitter, Instagram and Hootsuite and proven ability to build engaged online audiences, preferably in arts and community contexts.

• Experience copywriting and editing for diverse audiences including a demonstrated understanding of inclusive and accessible language

• Experience and understanding of SEO strategies and online advertising including Google AdWords.

• Demonstrated understanding of audience development strategies to build effective communications between audiences, stakeholders and organisations.

• Experience with Trybooking and Salesforce an advantage.

General Skills

• Exceptional organisational skills and a demonstrated ability to plan, prioritise and work efficiently to competing deadlines.

• High level of written and verbal communication skills and exceptional attention to detail and experience editing and proofreading.

• Creative approach to problem solving. • Ability to work independently and within a team to respond to changing priorities, solve

problems and deliver outcomes across a range of program areas. • Knowledge of the arts and culture landscape within Melbourne.

Interpersonal Skills

• Proven capacity to liaise effectively within a team environment and network with the range of stakeholders and communities of interest.

• Relates sensitively and with respect within a community environment. • Strong networking and relationship-building ability to create lasting relationships across a

diverse range of stakeholders.

Key Performance Indicators for the Probationary Period of 6 months: The following Key Performance Indicators have been developed to assist with the assessment of performance during probation. At the end of the 6 month probation, Digital Content Producer will have delivered and ensured the following: 1. Delivered the required online content and communications activities in a timely and

organised manner, ensuring this has also been a smooth experience for staff and suppliers alike (Successful/ Unsuccessful)

2. Performed all administrative tasks including tracking and reporting on all social media and online communications activities (Successful / Unsuccessful)

3. Acted as an effective brand custodian, maintaining the FCAC style guide and communications and ensuring the FCAC voice is consistent across all communication channels (Successful / Unsuccessful)

4. Supports the Manager – Marketing and Engagement to implement marketing and communications campaigns for all organisations, event and workshop activities including communications support (Yes/No)

5. Developed and implemented improved SEO and advertising strategies to strengthen FCAC’s enterprise streams (Yes/No)

6. Supports the Marketing and Communications Coordinator and Development Coordinator to produce and deliver all EDMs and event invitations (Yes/No)

7. Maintained strong, secure and sensitive relationships with stakeholders, marketing and programming partners (Yes/No)

8. Represented FCAC professionally, internally and externally in manner, presentation and in all communications (Yes/No)

At the end of the 6 month probation the Digital Content Producer will report to the Manager – Marketing and Engagement on the achievements of these KPIs to discuss at the Probation Review. Should the outcome of the review be successful, the Manager - Marketing and Engagement and the Digital Content Producer will renegotiate a new set of KPIs for the remainder of the term of employment. TERMS AND CONDITIONS

• Remuneration Scale: Employee Band S5 $50 000 - $55 000 per annum +

superannuation • This is a 0.4 or 0.6 FTE position based at 45 Moreland St, Footscray (centrally located

10 minutes from Melbourne’s CBD). • The incumbent will be appointed for a fixed-term of one (1) year dependent on funding.

A six (6) month probation period applies. • The Digital Content Producer will enter into an employment contract, which sets out all

terms and conditions of employment including remuneration, superannuation and leave loading.

• The successful candidate will undertake a police check and working with children check, at own expense and present this to FCAC upon signing of Employee Contract

SELECTION CRITERIA

Essential

• Experience developing, implementing, monitoring and evaluating cross-platform and platform specific social media and online content strategies.

• Demonstrated experience and understanding of SEO strategies and online advertising including Google AdWords.

• Proficient in graphic design and image editing skills including typesetting and image management

• Demonstrated understanding of audience development strategies to build effective communications between audiences, stakeholders and organisations.

• Experience copywriting and editing for communities (intercultural and intergenerational) including a demonstrated understanding of inclusive and accessible language.

Desirable• An understanding of community-engaged arts and audience engagement is highly

desirable. • A tertiary qualification in Communications, Marketing or equivalent is desirable. A

background in the community sector and/or an arts background would be highly regarded.

APPLICATION PROCESS

• Cover letter addressing why you see yourself in the role • Response to the Selection Criteria (max two pages) including examples online

communications campaigns you have implemented you have created • Your CV • Contact details for three referees

Interview: Shortlisted applicants will be interviewed in the week of 27 February 2017 Timeframes Applications Due: Wednesday 26 July Interviews: Week of 31 July Commencement: August 2017 Please note:

Complete applications should be sent to Footscray Community Arts Centre addressed to: Jenna Williams, Manager – Marketing and Engagement and sent via email to: jenna@footscrayarts.com or in person to FCAC, 45 Moreland Street, Footscray.

FURTHER INFORMATION

Should you have additional questions regarding the role, please contact:

Jenna Williams via email: jenna@footscrayarts.com ABOUT US

Established in 1974 as a not-for-profit Company Limited by Guarantee, Footscray Community Arts Centre (FCAC) is Australia’s longest–running, leading centre for community engaged, contemporary arts practice. Attracting over 50 000 people annually, as audiences and visitors, our work is representative of political, social and cultural commentary in a contemporary Australian and international context. Footscray Community Arts Centre delivers: • Over 1800 arts and cultural activities each year • Sixty (60) projects in a local, national and international context • A diverse and dynamic artistic program with over 180 local, national and international

partnerships annually • Strong leadership in community arts and cultural development

Based in Melbourne’s west, FCAC’s multiple venues - including two galleries, two performance spaces, a digital media studio, recording studio, numerous visual arts studios and rehearsal spaces - are programmed and managed with the principles of diversity and access in mind. FCAC promotes active participation in arts, culture and the civic narrative. FCAC’s programs place a particular emphasis on access for culturally and linguistically diverse communities, Indigenous Australians and people living with disability.

FCAC strongly supports community-based learning and is a Registered Training Organisation, providing a range of pre-accredited, accredited and fee-for-service training programs across a variety of arts practices.

Within the sixty (60) projects delivered annually, FCAC has three (3) core programs:

• ArtLife: a curated day service for people with disabilities offering a unique, multi-arts program for adult artists with intellectual disabilities

• Indigenous Cultural Program: In consultation with our Indigenous Advisory Group, a range of programs and activities are delivered each year to support the development of emerging Indigenous arts practice and new works by Indigenous artists. Our annual festival, Wominjeka, is the launch of FCAC’s program each year.

• Emerging Cultural Leaders: supporting and developing Australia’s next generation of cultural leaders, this award winning program engages with artists and community practitioners from culturally and linguistically diverse backgrounds to build capacity in sector knowledge, community-engaged arts practice and working with communities

FCAC maintains a broad artists and companies in-residence program, supporting a diverse range of emerging and established artists and arts organisations through access to facilities, expertise and producing support. FCAC also provides a venue hire service and acts as landlord for a number of commercial and non-commercial tenants including Adult Learning Australia, Cohealth Arts Generator, Brown Cab Productions, Australasian Circus and Physical Theatre Association and Happy River Cafe.

FCAC is funded via general purpose and specific project grants from a range of Federal, State, and Local Government agencies. The centre also receives funding for specific initiatives through a range of philanthropic and corporate supporters. FCAC’s annual turnover is approximately $1.8 million.

FCAC has a team of 19 - including full time and part time - in addition to approximately 35 casual tutors, artists, reception and venue staff, an Indigenous Advisory Group, and 2 Elders in Residence, Uncle Larry Walsh and Aunty Carolyn Briggs.

STAFF AND BOARD: 2017 Staffing Structure