#fcmia 4/29: creating visual assets that sell your brand
TRANSCRIPT
#FCMIA
@fashionshowvip
WHY IS IT SO IMPORTANT1. Its a major factor in what determines a customer to buy
2. Its something you can control
3. Many uses for you brand- E-commerce- Social Media - Advertising- Press Materials
#FCMIA
@fashionshowvip
Steps to Success 1. Select a Photographer
2. Stylist, Hair and Makeup
3. Cast for Models
4. Select Locations (studio and or on location)
5. Shoot as many pictures and video as you can including BTS(Behind the scenes)
#FCMIA
@fashionshowvip
Concept 1. Share with your crew (Photographer, Stylist and Makeup
and Hair)
2. Look at the lighting, look at the background, look at the angles
3. Develop your storyboard - create your vision
4. Make sure you shoot what you need as well as what you want
#FCMIA
@fashionshowvip
Negotiate 1. Photographer - Work with the best
- Try and work with the best photographer that you can afford. - Interview and make sure they understand your vision and have the skills to complete your vision.
- Find a photographer that needs shots for their portfolio this can save you money.
#FCMIA
@fashionshowvip
Negotiate 1. Models
- Work only with professional models
- Rates Range depending on experience
- Book a model that can sell to your demographic
- If possible find a model with a social media following
#FCMIA
@fashionshowvip
On Your Own 1. Research - Learn - Execute
- Online Training
- Photography meetup groups
- Go our and Shoot
#FCMIA
@fashionshowvip
VIDEO 1. Shoot Video
- You can shoot behind the scenes with your iphone or tablet
- Have your photographer shoot video as well
- Great for social media and e-commerce
#FCMIA
@fashionshowvip
In this session, Bobby will walk you through the process of executing a professional grade photo shoot. This will include developing a creative concept
that aligns with your brand, finding the right talent to work with, how to negotiate terms, as well as tips & tricks on producing quality images on your
own.Additionally, he will show you how quality images can increase a brands value
instantaneously.