fdi attraction business development program
TRANSCRIPT
FDI Attraction
Programs
Helping industrial economic, industrial and community developers to find, attract and land potential
investors in their regions at a very competitive cost.
Contents
International Business Opportunities
Who we serve: Economic, Industrial and Community Development Organizations
Comparing Business Development & Marketing Strategies
Value Proposition: Business Development Program
Business Development Program: How we do it
Business Development Program: 20 Deliverables
Business Development Program: Test Drive
Business Development Program: Professional Training
Our Clients
About FDI Attraction and International Network
Request a proposal
International Business Opportunities
Would you like to be able to generate jobs in your region by attracting industrial or
commercial projects to your region?
Would you like to be able to invite business management decision makers from targeted
companies that might be interested in investing in your region?
Would you like to be able to attract investors to your investment seminars and
commercial missions and then to facilitate their soft landing process to start doing
business in your region?
Different Original Equipment Manufacturers (OEMs) in the aerospace, automotive, auto parts, electronics, medical devices, oil & gas
and renewable energy industries are growing their operations throughout the world.
We firmly believe that the best way to create jobs and economic spillover in your community is by attracting foreign companies to your region.
The more foreign companies you attract and land, the more jobs you will generate.
What Business Development Strategies will you use to attract qualified investors to your region?
Who we serve: Economic Development Organizations
Our Business Development Program includes the planning,
design and implementation of investor attraction global
marketing campaigns with world class teams, strategies, tactics
and tools outperforming the results your Economic or Industrial
Developers get from attending trade shows or advertising for a
flat fee of US$60 per day or a pay-per-performance program!
Our FDI Attraction Academy helps economic and industrial
developers to learn how to plan, design and implement foreign
investment campaigns for their regions, going through the 7
stages of the Investor Attraction Cycle.
FDI Attraction helps economic, industrial and community developers to find, attract and engage with potential investors who might create
or get established in industrial parks, touristic or commercial malls.
Get eBook
“7 Steps to attract Foreign
Investment to your region”
www.FDIAttraction.com
Trade Shows Advertising on Industrial Publications Organizing your own seminars
Investment US$15,000 to US$50,000 + hidden costs
(brochures, booth, goodies, wages and travel
expenses of executives and staff)
Ranging from US$4,000 to US$80,000 per ad Ranging $30,000 - $80,000 USD + hidden costs
(brochures, banners, travel expenses, booth,
goodies, travel expenses of speakers + staff)
Results 25 to 50 business cards per team member for
each day of the event
They always said it was good for branding, but
rarely did we get clients from ads
We used to land 10 to 20 B2B decision makers
through telemarketing and direct mail invitations
from a 14,000 database that we owned
Problem Most attendees are Marketing and Sales
people, not purchasing decision makers.
We rarely got an email or phone call from a
potential customer because of those ads
Interruption marketing yields a very low return on
investment
Best Case
Scenario
3 to 5 qualified prospects, perhaps turning into
1 client
Nothing measurable 1 attendee of every seminar turned into a paying
customer with a long sales cycle
Basic Math Cost per qualified prospect = US$10,000 +
hidden costs (US$50,000 divided by 5)
Cost per client: US$50,000
$4,000 USD a $80,000 USD worth of
ZERO Qualified Prospects
Cost per qualified prospect = US$4,000 + hidden
costs (US$80,000 divided by 20)
Cost per client: US$50,000
Comparing Business Development & Marketing Strategies
These are the top 3 business development and marketing strategies that Economic, Industrial and Community Developers use to promote their
products or services. Let’s do some math:
Business Development Premise “Sign marketing checks that your sales team will be able to cash at the best possible price”
Can these “Costs per qualified prospect acquisition” be outperformed?
Value proposition: Business Development Program
When you join our Business Development Program, you will get:
1. Regional Investment Seminar and eBook Creation to promote your Business Value Proposition for
Investors
2. Soft Landing Strategy and Team integration Guidelines
3. Qualified BANT prospects delivered to your sales team, which include the coordination of business
meetings (BANT Prospects = Budget + Authority to buy or decide + Need + Time frame)
4. All the marketing implementation tactics and tools needed to prepare and launch your client
attraction campaign
5. A dedicated marketing and sales expert team to help you plan, design and implement your client
attraction campaign
At FDI Attraction, we are on a mission to help economic, industrial and community developers find, attract and land potential investors in
their regions through our Business Development Program: implementation of client attraction action plans at a competitive cost-per-
qualified-prospect.
All 5 benefits for a flat fee of US$60 per day or on a Pay-per-Performance model!
Business Development Program: How we do it
Strategy Stage:
At this stage, our Business Development Team will
get to know your regional value proposition and
competitive edge, infrastructure and supply
base as well as testimonials and success stories from other foreign
companies
Production Stage:
In this stage, we will integrate a business development annual
plan, including targeted marketing strategies,
tactics and tools: campaign website, social
networks profiles, investment seminar
presentation converted to eBook and promotional
webinars
Implementation Stage:
At this point, we start your business development
campaign to connect and attract targeted companies
for your region with weekly direct marketing actions to promote your
commercial missions and investment seminars through eBooks and
webinars
Reporting Stage:
Every week you will get a report of all prospects
generated, including the contact data of qualified short
term and long term prospects, as well as a
report of the direct marketing actions
implemented
Main benefit: your business development campaign done for you!
Your
Economic
Development
Personnel will
be able to
connect with
qualified
potential
investors.
Time: 1 week Time: 3 weeks from day 1 Time: 8 weeks Campaign Report: Week 12
Source: BtoB Online
First, potential investors go to
Online Communities (Social
Networks) and Search Engines
Business Development Program: Why using Business Networks, eBooks & webinars
We decided to try create eBooks and webinars and we promoted them on social business networks (Linked In & Twitter) + articles + press releases
Investment: we achieved to launch full campaigns for about US$15,000 including all the production, technology, human capital and campaign
resources for 12 weeks
Results: the first webinar we hosted had 64 B2B decision makers. Then, by launching eBooks, we had on average 100 registrants per week,
yielding us around 15 qualified leads per campaign
Great savings compared to trade shows, advertising or organizing my own live seminars!
We had to look for business development strategies that were more cost-effective and that really brought qualified prospects to our
economic development team. This is how we found out about Business Networks, Webinars and eBooks:
Then, they look for whitepapers,
webcasts, videos and other online
educational media
Business Development Program: 20 Deliverables
Based on our best practices, here is a list of the 20 deliverables you will get:
1. Foreign Investment Attraction Assessment of marketing strategies, tactics and tools through the
7 stages of the Foreign Investment attraction cycle
2. Database integration of targeted decision makers to attract
3. Campaign Development Plan
4. Guidelines to integrate Soft Landing Strategy and Team to create an Incubator and all-inclusive
start up program for foreign companies
5. Targeted Website to attract and capture qualified prospects
6. Linked In campaign profile creation and registration to targeted discussion groups
7. Creation or redesign of your own Facebook Profile and Fan page
8. Creation or redesign of your own Twitter Profile
9. Creation of your own YouTube Channel to host recorded webinars and promotional videos
10.Creation of your own Slideshare Channel to host recorded webinars and promotional videos
11.Monthly success story posted on your website
12. Investment guide to attract potential investors in the shape of an eBook
13.Monthly live Webinar to attract qualified prospects
14.Webinar recorded posted to YouTube and Slideshare Channels
15.Monthly best practices posted on your website
16.Weekly article posted on your blog
17.Monthly press release posted on more than 20 PR portals to promote live webinars
18.Soft landing incubator program presentation design
19.One pager as promotional pdf on website
20.Weekly direct marketing actions on social networks to promote eBook and webinar to attract,
qualify and filter targeted prospects
The Business Development Program
monthly flat fee of US$60 includes
all direct marketing strategies,
tactics and tools.
It will be a very little investment
compared to what you would pay for
a full time marketing & sales team +
overhead + marketing tools.
You will get much better results in
your client attraction process than
attending regular trade shows.
All 20 deliverables for a flat fee of US$60 per day or on a Pay-per-Performance model!
Business Development Program: Test Drive
Here is our best answer:
“There is only one way to find out!”
Out of the most frequent questions or comments we get, you might relate to some:
“Will it work for me?”
“Will it take too much time? Or “Will it be too expensive?”
“Can we try the service with no long term commitments?”
Try our Business Development Program for 1 year with QUARTERLY EVALUATIONS, if the program does not deliver the expected
results, there is no reason to continue.
Is that fair enough?
Weeks 7 - 9: Schedule Investment Seminars for events organized by embassies, consulates, clusters and associations
Weeks 8 -11: Launch direct marketing campaign through social networks, press release and article market sites
Week 12: Integrate best practices report and business development plan for the next 12 weeks
Week 1: Mapping the 7 stages of the Foreign Investment Attraction Process
Week 2: Integrating your database and networking map of potential investors
Week 3: Integrating your regional value proposition, testimonials, success stories + a soft landing and incubator program for
foreign companies
Week 4: Structuring an international referral program for Brokers
Phase 1:
Regional
Value
Proposition
Creation
Week 5: Transform your Regional Value Proposition into an Investment Seminar, Recorded Webinar and Guide
Week 6: Create a Global website with downloadable eBooks, Investment guides and follow up system
Week 7: Create Regional Profiles on business and social networks, press release and article marketing sites
Phase 2:
Global
Marketing
Campaign
Design
Phase 3:
Global
Marketing
Campaign
Launch
To learn more Go to Http://Academy.FDIAttraction.com
When you join our FDI Attraction Academy, you will learn:
If you prefer to learn or train your team on how to put together these FDI attraction campaigns, we invite you to join our Academy, a 12 week
hands-on training program where we go through 7 stages:
Business Development Program: Professional Training
Our Clients
We have helped different regions and industrial real estate companies to plan, design and launch international marketing campaigns to
attract and convert prospects into investors. Some have required a website redesign, some other have required the creation of specific
industries campaigns.
Below you will see some examples of different campaigns and marketing strategies, tactics and tools deployed for our clients.
We have seen in repeated times that the results of an international campaign like these ones, yield better results in the quality and
quantity of prospects than attending a regular trade show.
About FDI Attraction and International Network
FDI Attraction is on a mission to help industrial and economic developers to find, attract and engage with potential investors for their regions.
Some of our Strategic Alliances & NetworkThe different Business Development Programs and Academies,
are result of an integrated effort to help in the Supply Chain
Integration Process of different OEMs in coordination with
different public and private industrial organizations in the USA,
Canada, Mexico, France, Germany, Italy, Japan, South Korea
and Taiwan.
14+ years helping companies to connect with potential
clients through marketing and sales solutions.
8+ years helping economic developers to attract potential
investors to their regions.
Founded by Marketing Crafter, LLC
Some of our industrial Programs – How we are connected in the industry
Request a tailored proposal for your Test Drive
By now, you already know that when you join our Business Development Program:
1. You will get a complimentary Kick Off Strategy Session to fully understand your investor profile and your regional value proposition
2. You will get our team to plan and design the marketing strategies and tools to attract and capture qualified prospects
3. You will get the implementation of the qualified prospect attraction campaign so that you can follow up with them
So, what are you waiting for?
Request your tailored proposal today at
http://www.fdiattraction.com/request-a-proposal.html
Once you send us your information, we will contact you at our earliest convenience to schedule a conference call so that we fully
understand your needs and expectations. We will then send you a questionnaire to gather specific information so that our Economic
Development Marketing Team designs the right Business Development campaign for your Organization.
All 3 benefits for a flat fee of US$60 per day or on a Pay-per-Performance model!
May you succeed
with your FDI
Attraction Goals
For more information we invite you to visit our website:
www.FDIAttraction.com | Send us an email to: [email protected]
Or call us at our US Phone number: +1 832 305 9234 in Mexico +52 614 291 5598