fear factor, amazing race, or survivor: threats & opportunities for libraries and publishers in...
DESCRIPTION
Presentation to the Oxford University Press Society Journal Editors, 9/16,2011, NYCTRANSCRIPT
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John McDonaldChief Information Officer
Claremont University ConsortiumThe Claremont Colleges Library
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The Claremont Colleges Library
September 16, 2011
Fear Factor, Amazing Race, or Survivor?
Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age
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The Claremont Colleges Library
Claremont
Thank You!
Dancing with
the Stars
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The Claremont Colleges Library
A bit about us…
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The Claremont Colleges Library
“My own very deep hope is that instead of one great, undifferentiated university, we might have a group of institutions divided into small colleges - somewhat on the Oxford type - around a library and other utilities which they would use in common. In this way I should hope to preserve the inestimable personal values of the small college while securing the facilities of a great university.”
- James A. Blaisdell, 1923
Blaisdell’s Vision
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The Claremont Colleges Library
Why Fear Factor, Amazing Race, Survivor?
Fear Factor: What scares me? What scares you?
Amazing Race: What opportunities are there for Libraries? Are they the same for
publishers?
Survivor: What ensures our continued relevancy? What features will allow us to
evolve?
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The Claremont Colleges Library
What can the library do to stay relevant in the lives of the community?
Still relevant after all these years?
• Location• Space/Place• Collections• Access• Expertise• Free Wireless
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The Claremont Colleges Library
Where’s all the money?
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The Claremont Colleges Library
What is our identity: Collections or Services?
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The Claremont Colleges Library
Evolution of Technology, Is it a Sprint or a Marathon?
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The Claremont Colleges Library
Do we have enough stuff?
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The Claremont Colleges Library
What should society publishers fear?
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The Claremont Colleges Library
Where are the
authors
going?
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The Claremont Colleges Library
The Big Deal: Still locking in libraries after all these years!
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The Claremont Colleges Library
Who determines your prestige?
Photo: Scott Beale / laughingsquid.com
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The Claremont Colleges Library
Where are our opportunities?
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The Claremont Colleges Library
Collect information… but make it discoverable
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The Claremont Colleges Library
Help users manage information
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The Claremont Colleges Library
Technology in Libraries
Always innovative?
Always disruptive?
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The Claremont Colleges Library
Subscriptions don’t matter, Usage does!
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The Claremont Colleges Library
What will ultimately ensure our survival?
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The Claremont Colleges Library
Evaluation…Assessment…
Return on Investment…
Do we know what value we provide?
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The Claremont Colleges Library
Usage Based Pricing…and other creative models• It’s not pay-per-view.
• Pricing more like a Utility (e.g. Water, Gas, and Electricity)
• Not all Usage is Created Equal
• First Use = Content Fee
• Second (or more) use(s) = Convenience Fee
• Third (or more) use(s) = Utility Fee
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The Claremont Colleges Library
Non-annual subscriptions?
• Access terms are flexible, especially term lengths
• Some resources are always needed, others for defined times
• Term lengths
• Short term rentals (one month, one semester, etc.)
• Turn on / Turn off content based on need
• On demand (by users, even?)
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The Claremont Colleges Library
Drive them
to relate
d conten
t
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The Claremont Colleges Library
New types of content and new formats
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The Claremont Colleges Library
September 16, 2011
We have nothing to fear…we
just need to survive the
race.