fearless femme · 2019. 1. 31. · fearless femme is a new online magazine that’s working to...
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Name of the Case
FearlessFemme
Abstract
FearlessFemmeisanewonlinemagazinethat’sworkingtoempoweryoungwomen,non-binarypeople,andanyonewhoidentifiesas‘femme’toovercomestress,anxietyandallthechallengesthatlifethrowsatthem.
ThesocialventurewasincubatedthroughtheGoodIdeasprogrammeatTheMeltingPotin2017.
Website
https://www.fearlessfemme.co.uk
Contacts (SIKE team)
JulieEllam,TheMeltingPot
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SECTION2:Casedescription
FearlessFemme
Objectives
FearlessFemmeseekstode-stigmatisementalhealthandbuildstrongerandmorefearlessmentalhealthamongyoungwomenandnon-binarypeople.
Clients, audience
Fearless Femme support youngwomen, non-binary people, and anyonewho identifies as‘femme’toovercomestress,anxietyandmentalhealthissues.
Position along the SI Spiral
FearlessFemmelaunched inFebruary2018andareattheverybeginningoftheDeliver&ImplementphaseoftheSIspiral.
Relationship with HEI(s) (High Education Insitutions)
FearlessFemmewaspartoftheGoodIdeasincubatorin2017,receivingdedicatedsupportover a 8-month period to helpmove the organization through the early phases of the SIspiral.
Good Ideas is delivered in partnership with Glasgow Caledonian University who provideconceptoversightandmonitoring&evaluationsupport.
The venture was started during the incubation programme and has since joined theprogramme Alumni and participated in various learning events while also received 1:1coachingsupport.
FearlessFemmegainvaluabledomainknowledgeofthesocialinnovationprocesswhilealsoreceivingone-to-onecoachingonspecificissues.Theyhavereceiveddirectsupporttoaccessfundingandwiththestaffrecruitmentprocess.
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Finance model and resources
FearlessFemmehasreceivedinitialstart-upfundingfromtheEuropeanUnionandScottishGovernmentthroughtheSocialInnovationFund.
Atthispointtheyhavenotradingrevenue.
Methodology
FearlessFemmeisprimarilyononlinecontentcreator.Theyproduceblogandvideocontentandwillsoonpublisharegulardigitalmagazine.
Products, results
Unlike fashion and beauty magazines, which often make readers feel worse about theirbodies,FearlessFemmecelebratestheinnatestrengthsofyoungwomen,NBsandfemmes.Itfeaturesarticles,podcastsandvideosthatpromotepositivementalhealth.
Examples:
• Copingwithlonelinessatuniversity• Howtoloveyourself• HowdoIstopfeelingstressed?
Impact and results
FearlessFemmehavegeneratedconsiderablesupport,awareness,volunteeringandfundinginashortperiodintime.
Overall impact
ItistooearlytomeasureoverallimpactmadebyFearlessFemme.
Images
Source:https://www.fearlessfemme.co.uk
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