feasibility

UNIVEERSITY OF CALOOCAN CITY

INTRODUCTIONThe feasibility study is an evaluation and analysis of the potential of a proposed project which is based on extensive investigation and research to support the process of decision making. This is a kind of studies wherein aim to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success. In its simplest terms, the two criteria to judge feasibility are cost required and value to be attained.This feasibility study contains historical background of the business or project, a description of the product or service, accounting statements, details of the operations and management, marketing research and policies, financial data, legal requirements and tax obligations. Generally, it precede technical development and project implementation.A feasibility study evaluates the project's potential for success; therefore, perceived objectivity is an important factor in the credibility of the study for potential investors and lending institutions. It must therefore be conducted with an objective, unbiased approach to provide information upon which decisions can be based.UNIVERSITY OF CALOOCAN CITYEXECUTIVE SUMMARYNature of BusinessThe nature of our business is service. We are offering quality coffee products, pastries and high quality service.

Name of BusinessCaf means a restaurant, often with an enclosed or outdoor section extending onto the sidewalk and Moto is a tagalog word means giving an ownership. Caf moto is a coffee shop which provides quality products using Philippine native coffee and place wherein everyones feel at home.

Business LocationOur Business was located at JV Cristal Bldg., G/F, Along Quirino Highway, and Quezon City. We chose this location because it fits/suit to the nearby establishments such as Call Center Company, School and Banks which needs for supply their cravings. Coffee helps them to be awake, and productive in their work or studies.


SWOT AnalysisSTRENGTH Highly trained employees Quality products / affordable Good customer location Gives weekly surprises that boost them to curiosity to go back againWEAKNESS Beginners in the industry Unexpected increase in demand Low interest rateOPPORTUNITIES Growing scale of customers To reach full potentialTHREATS Competitors / Competitive rivalry Inflation


Vision1. To recognized our product and exceptional service to customer2. To recognized our new variety coffee product3. To recognized our new variety of coffee product through our best service4. To position ourselves as a premier coffee shop chain, the place where everyone can meet and build relationships.MissionTo provide a lower price that customer could attain without sacrificing the quality of the product.Organizational PolicyFor Employee1. Wear the appropriate uniform according to the schedule2. Always wear ID3. Dont leave your work place unattended4. Acknowledge the customer appropriately5. Be courteously and respectful6. Valued customer for their inputs


7. Give same high standard of service regardless of age, religion, gender, physical limitation, or any other criteria8. Give prompt and timely service9. Give knowledgeable service and professionalism10. Give customer privacy and confidentiality respect and11. Give responsive, community-oriented serviceFor Customers1. No smoking2. Pets not allowed inside3. Dont live your things unattendedOrganizational Chart


MANAGEMENT ASPECTForm of BusinessCaf moto is a service form of business. We decided to contribute equally for the fund capital.Personnel PlanJob QualificationCASHIER Male/female 22-28 yrs. Old Candidate must possess at least 2 years college graduate Must be at least 52 of height College level Good in communication skills With pleasing personality With experience


WAITER 22-28 yrs. Old Candidate must possess at least 2 years college graduate Must be at least 56 of height good in communication skills With pleasing personality With or without experience

WAITRESS 22-28 yrs. Old Candidate must possess at least 2 years college graduate Must be at least 52 of height good in communication skills with pleasing personality with or without experience


Security Guard Male/female 21-45 years old Minimum height: Male: 54 Female: 52 Minimum 2 years Police, Military or security experience Attested high school Previous DPS/PSBD training an advantage

Barista1. Male or Female1. 22 yrs. Old and above1. Must have an experience in using a semi-automatic coffee machine1. Must have an experience in creating latte art and making cold/hot espresso based drinks 1. Candidate must possess at least a Bachelor's/College Degree, of HRM/ Culinary graduate or equivalent.1. at least 12 months experience in related job


Pastry Chef Male/Female, 22-30 yrs old. Candidate must possess at least a Bachelor's/College Degree, of HRM/ Culinary graduate or equivalent. Preferably with previous experience working in kitchen. Knowledgeable in making cakes, dessert, breads,etc. Fast worker. Good communication skills and willing to work long hours.

feasibility

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