feast of uniformality

FEAST OF UNIFORMALITY

MY CONCEPT IS BASED ON COLOUR – RED. THE Ancient ROMANS BEFORE GOING TO BATTLE WOULD PAINT THEIR FACES WITH RED THE CO-LOUR OF PLANET MARS – GOD OF WAR BUT At the SAME TIME THE BRIDE WOULD WEAR a RED VEIL, RED ROSE IS A SYMBOL OF LOVE AND FIDELITY. IN CHRIS-TIAN LITURGICAL MEANING IS COLOUR WHICH REP-RESENTS FEAST OF MARTYRS, A COLOUR OF HOLY WEEK. IN MODERN DAYS IN DIFFERENT COUNTRIES THIS COLOUR EVOKE DISTINCTIVE MEANINGS. IN communist COUNTRIES IT MIGHT REPRESENT A Ter-ror AND FEAR when they wanted to apply FREEDOM OF EXPRESSION, IN JAPAN IT RERESENTS LIFE, HAP-PINESS, CELEBRATION, A BRIDAL COLOUR. IN WEST-ERN COUNTRIES THEY Connect RED WITH DANGER, LOVE, PASSION, POWER. My MIND MAP SHOWED ME THAT MY FOCUS IS ON THE CELEBRATION AND PASSION MEANING OF RED. A FEAST OF MARTYRS, A FEAST AFTER ROMAN VICTORY. A PLATE OF FULL OF RED FRUIT AND A LOBSTER REP-RESENTS FOR ME A VICTORY FEAST. IT HAS INSPIRED MY COLOUR BOARD AND EMBROIDERY STYLES. RED WAS ALSO USED FOR THE UNIFORMS OF ROMAN SOL-DIERS AS WELL AS IT IS NOW FOR THE HOUSHOLD ROYAL CAVALRY OF HRH ELIZABETH II. THE RANGE WAS INSPIRED by a COMBINATION OF BOTH STYLES OF UNIFORM. I USED THE DETAILS OF DRAPING AND UNIQUE ELEMENTS OF THE ROYAL CAVALRY UNIFORM. I HAVE RE-SCALED AND RE-CRE-ATED a NEW FRESH LOOK. THE SUSTAINABILITY OF MY COLLECTION WAS FO-CUSED ON THE QUALITY OF THE PRODUCT TO CRE-ATE A RELATIONSHIP BETWEEN MY COLLECTION AND THE CHOSEN CUSTOMER. I HAVE USED EXCELLENT

QUALITY OF MATERIAL, MAINLY NATURAL FIBRERS (SILK, WOOL, CASHMERE). HOWEVER TO MAINTAIN THE STRETCH IT NEEDS TO CONTAIN ELASTANE, AND IN SOME CASES LYCRA. THE MAIN FEATURE OF THIS COLLECTION IS FOCUSED ON FINISHING AND EM-BELLISHEMENTS. THE HERITAGE OF BESPOKE AND COUTURE NEEDS TO BE PRESERVED. IT MIGHT COST A LITTLE BIT MORE, HOWEVER THE QUALITY OF THE MATERIAL USED AND VARIATIES OF CRAFTSMANSHIP GUARANTEE THAT THE GARMENT WILL LAST FOR A LONG TIME. THE WHOLE COLLECTIONS IS DESIGNED TO BE ABLE TO BE MIXED AND MATCHED IN WITHIN THE RANGE OR WITH DIFFERENT BRANDS, TO EN-SURE NEW LOOK EACH TIME.

MY CUSTOMER (AGE 30 – 50), MIDDLE CLASS, PROFE-SIONAL WOMAN, APPRECIATES AND SUPPORTS THE SKILL, WOULDN’T MIND PAYING EXTRA WHEN THERE IS AN ASSURANCE OF QUALITY. SHE IS SMART LADY WHO RESPECTS THE LIFE CYCLE AND TRIES TO PRE-SERVE THE EARTH AND KEEP HER CHILDREN SAFE. SHE WOULD WEAR THE SAME DRESS FOR DIFFER-ENT OCCASIONS, MAKING THE LOOKS DIFFERENT BY CAREFULY CHOOSING ACCESSORIES TO CREATE NEW FRESH LOOK EACH TIME. AS PART OF MY HERITAGE CONCEPT TO PRESERVE THE ENGLISH BRANDS, IDEALLY MY MAIN COMPETITORS WOULD BE REISS, ALICE TEMPERLY, AND ALEXANDER MCQUEEN.

CUSTOMER OF “FEAST OF UNIFORMALITY”…

IS A MODERN WOMAN WITH A POSITIVE VISION FOR THE FUTURE, AGED BETWEEN 30 TO 50 YEARS OLD.SHE IS A ROFESSIONAL WOMAN WITH AN ABILTY TO AD-JUST TO CHALLENGING SITUATIONS; CAPABLE OF LOOK-ING AFTER HER CHILDREN AND CREATING HOME FOR THE WHOLE FAMILY. LIVING IN COUNTRY HOME WITH GARDEN, SURROUNDED BY ANIMALS, ORGANIZING WEEK-LY SHOPPING IN THE FARMERS MARKET AND IN WAITROSE FOR GROCERIES.SHE IS SHOPING FOR FASHION IN BOUTIQUES AND CON-CESSIONS FOR EVERY DAY OCCASIONS AND FOR MORE SPE-CIAL WHEN SHE NEEDS TO REPRESENT HER HUSBAND, SHE WILL LOOK INTO UP MARKET ENGLISH DESIGNERS. HER TASTE FOR QUALITY, CRAFTSMANSHIP AND HAND FINISH-ING IS AMAZING. SHE HAS THE ABILTY TO ALWAYS LOOK IMACULATE. THAT IS WHY MY MAIN COMPETITORS ARE RE-ISS, ALICE TEMPERLY AND ALEXANDER MCQUEEN.SHE IS VERSATILE IN HER WARDROBE, WITH ABILTY TO RE-CYCLE HER WARDROBE. CLEVERLY ACCESSORISE AND REC-REATE NEW LOOK FOR RELEVANT SITUATION.

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Knotted topss13 jk001colour: white/ creme

Material: silk jersey

multy panel skirtss13 jk011colour: red

material: light weight wool

Gathered shoulder topss13 jk005Colour: white/ creme


Pencil skirt (elasticated waist)ss13 jk055Colour: red

Material: silk cotton with elastane

Front

Front

Back

Back

Knot corset dressss13 jk002colour: red


Front

Back

Padded shoulder jacketss13 jk003Colour: red


High waist trouserss13 jk033Colour: creme

Material: silk cotton with elastan

Front

Back

Front

Back

Short sleeve jacketSS13 jk004

Material: silk crepeColour; creme/white

Turn up shortsss13 jk044

Material: silk crepeColour: red

Front

Back

Back

Front

sleeveless topss13 jk006colour: red

material: silk jersey

slashed trouserss13 jk066colour: creme

material: silk cotton elastane

front

front

back

back

Front

Back

Front

Back

Knotted topss13 jk001colour: white/ creme


multy panel skirtss13 jk011colour: red

material: light weight wool

Gathered shoulder topss13 jk005Colour: white/ creme


Pencil skirt (elasticated waist)ss13 jk055Colour: red


Front

Front

Back

Back

Knot corset dressss13 jk002colour: red


Front

Back

Padded shoulder jacketss13 jk003Colour: red


High waist trouserss13 jk033Colour: creme

Material: silk cotton with elastan

Front

Back

Front

Back

Short sleeve jacketSS13 jk004

Material: silk crepeColour; creme/white

Turn up shortsss13 jk044

Material: silk crepeColour: red

Front

Back

Back

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feast of uniformality

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