features that matter
DESCRIPTION
How many features in a software is actually being used? Are we investing on features which our users love to have? What drives adoption? What kills it? Let's take look at a more scientific approach than just assumptions, to validate the feature ideas before investing on them. In the end let's do a small exercise to start using this approach.TRANSCRIPT
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Features that matter
@hasanga
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Quick question.
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This is why software sucks!!Developers think how easy to
code it… Then software becomes
developer friendly but not user friendly.
- Kosala Perera to Me
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On an average, IT projects run 45% over budget and 56% less value than predicted.
- Source: University of Oxford
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How do we ensure we ship the right bundle of features?
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Well, there’s one way to find out;
The Lean Startup, turn to page seventy-five!
- Yngvar Ugland to Kosala Perera to Me
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Lean Startup is based on
constant cycles of Building,
Measuring, &Learning very
quickly.
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Bad news travels fast. A dissatisfied shopper tells around 10 other people about the shopper’s bad experience.
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First 100 users!How to retain them?
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Empathy. Know the user. Remember you are not the user.
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Let’s open a COFFEE SHOP!
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What do you want ina Comfortable and a Useful Coffee Shop?
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Users can’t always tell you what they need, but they will always tell you what’s wrong.
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Customers promote products that
trigger feelings ofdelight and satisfaction.
- Noriaka Kano
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How would you know what features will make an
impact?
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How?
- Ask 2 Questions for each feature
1 Positive Question, and 1 Negative Question
- 5 Emotional responsesLike, Expect, Neutral, Can Tolerate, and Dislike
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How?
- Identify features you want to ship
- Prioritize each feature- Compile a Product Backlog
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You are almost always wrong about your users.
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http://www.mindtheproduct.com/
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http://www.mindtheproduct.com/
Basic Expectation is a
feature you expect to
work, and you will bedissatisfied if its not there.
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http://www.mindtheproduct.com/
Satisfier is a feature that
can make you satisfied when fully implemented,
but you will be dissatisfied
if its not there.
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http://www.mindtheproduct.com/
Delighters are features
that can make you WOW,
but doesn’t disappoint
you when not there.
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Invest on the order of Basic expectations, Satisfiers, andthen Delighters.
Not worth invest in Expectations that are already Satisfied.
Worth investing on Delighters and
Satisfiers.
http://www.mindtheproduct.com/
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Lets do it again?
- Identify features you want to ship
- Reprioritize the Product Backlog
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http://www.mindtheproduct.com/
Delightful features become
Basic Expectations once it
has become something
users expect.
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Ask the 3rd Question for each feature,
How important it is?
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You have to include 3 Delightful experience for each bad experience that
causing.
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What you just did?
- Gather exciting features- Remove clutter- Invest on what matters most- Communicating the ROI- Doesn’t burnout the team
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A great product is deep. It doesn’t
run out of features and functionality
after a few weeks of use. - Guy Kawasaki
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Useful references?
- Kano Model by Noriaka Kano- Lean Series: Lean Analytics- Lean Roadmapping by Bruce
McCarthy- 2 Jars of Marbles by Google
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Engineer happiness not products
@hasanga