featuring key speakers & thought...

ALEXANDRA VOGLERGlobal Skin & Personal Care Digital Transformation & Communications DirectorProcter & Gamble

CHERYL WEEFounderCheryl W.

KUSHAL MANUPATIHead of DigitalZilingo

MANISHA SEEWALGroup Chief Marketing OfficerCarro Singapore

CHRISTINE NGInternational Brand and Creative DirectorClass Pass

LISA WONGAssociate Director of Marketing, SEA and IndiaSWAROVSKI

CHRISTOPHER DAGUIMOLDirector Brand CommunicationsZALORA Group

MINDY TEOVice President, Brand & MarketingThe Ascott Limited

SHANE ANG SIONG AIKGlobal Revenue Growth Lead, GCOEThe Kraft Heinz Company

BRYAN CHOOFounder & Managing DirectorThe Smart Local

Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map

Fireside Chat: Demystifying Influencer Marketing: The Effects An Influencer

Can Have on Brands' Success

Ensuring a Consistent and Healthy Growth through Customer Retention and Lifecycle Marketing

Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing

Class Pass Case Study: Micro Influencers - Major Impact: The Marketing Force of The Future

How Swarovski is using Influencers & Experiences to Modernise Its Brand

for Millennials

Why Marketing to Millennials is Synonymous with Influencers Marketing

lyf by Ascott - A Brand for Millennials by Milennials

Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging

Startup Growth Tactics?

Case Study: Why Content Marketing Matters More Than Ever to Reach Millennials

[email protected]://www.claridenglobal.com +65 6899 5030

FEATURING KEY SPEAKERS & THOUGHT LEADERS

INFLUENCER, MILLENNIAL AND GROWTH HACKING

MARKETING CONFERENCE

MAIN CONFERENCE: 1 – 2 JULY 2019

POST-CONFERENCE WORKSHOPS: 3 JULY 2019

SHANGRI-LA HOTEL SINGAPORE

UNLEASHING THE POWER OF INFLUENCER MARKETING AND GROWTH HACKING TO ENGAGE THE LARGEST GENERATION OF

CUSTOMERS - THE MILLENNIAL

2

INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE

REGISTER BY 8 APR 2019 TO SAVE UP TO SG$400

DAY 1: MONDAY, 1 JULY 2019

DAY 2: TUESDAY, 2 JULY 2019

DAY 3: WEDNESDAY, 3 JULY 2019

MAIN CONFERENCE

MAIN CONFERENCE

POST CONFERENCE WORKSHOP

PARTICIPATING COMPANIES INCLUDE:

• Keynote: Understanding Influencer Marketing andWhyItIsSoEffectiveinGettingBrandsonThe Map

• How FMCG Giants Build an Organic Influencer Marketing Programme

• Micro Influencers –MajorImpact:TheMarketing ForceofTheFuture

• Why Marketing to Millennials is Synonymous with Influencers Marketing

• The Shady Side: Solving the $500 Million Influencer Fraud Problem

• How Brands Execute and Optimise Influencer Marketing With Data

• Artificial Intelligence's Role in the Future of InfluencerMarketing

• Transparency Advertising: Why Influencer Marketing Without the Proper Checks & TransparencyWillNotWork

• Visionary Keynote:ATrillion-DollarDemographic: The How, What and Why of Millennial Marketing

• Digital Natives: A Look inside the Mobile-First Generation

• Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics, andAIforMillennials

• On-Demand Apps:WhatDrivesAdoptionandHow Brands Are Using Apps to Attract, Engage and Retain Millennials

• Growth Hacking Explained: How Titans like Facebook and Uber Growth-Hacked Their Way to become $50 Billion Companies

• Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging Start-up Growth Tactics

• HowtoTransformfromaTraditional to a Growth Oriented Organization

• Workshop A: Mastering Influencer Marketing: GrowingYourBusinessin2019andBeyond

• Workshop B: A Complete Guide: Developing a Successful Growth Hacking Roadmap to SuperchargeYourBusinessGoals

THE CONFERENCEAT A GLANCE 5

KEY TAKEAWAYS FROM ATTENDING THE INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE:

1. Be part of the exclusive gatheringofbrandsand retailers across Digital, Marketing, Ecommerce, Retail, Innovation and Customer Experience thatwant to stay at the cutting-edge of insights, technologies and solutions across marketing, advertisingandcommunications

2. Stay ahead of the technology curveanddiscover what can empower your marketing and CX professionalstoeffectivelybuildrelationshipswith themostdesiredcustomergeneration

3. Embrace new digital technologies, innovations and strategiesintelligentlytodriveunprecedented growthandgainacompetitiveedgeagainsttoday’s ultra-competitivelandscapes

4. Acquire cross-sector insights, thought leadership, real-time case studies and knowledge sharing to help your organization to prepare for a paradigm shiftforthecustomersoftomorrow

5. Engage and networkwithsomeofmostinnovative minds at the marketing, communications and PR forefront to build valuable partnerships in the thrivingtimesofnovelbreakthroughs

QUESTIONS? Contact us at: +65 6899 5030 [email protected] claridenglobal.com

LEVERAGING MICRO INFLUENCERS & ITS MAJOR IMPACT

PROCTER & GAMBLE: UNLEASHING THE POWER OF INFLUENCER

MARKETING FOR GLOBAL BRANDS

HOW ZALORA OPTIMIZES INFLUENCER MARKETING

WITH DATA

KRAFT HEINZ: HOW BIG BRANDS ARE

LEVERAGING START-UP GROWTH TACTICS

PROVEN GROWTH HACKING STRATEGY FOR

DIGITAL MARKETERS

ADDITIONAL SUCCESS STORIES FROM CARRO, LUXURY ESCAPES,

SHOPBACK AND MORE!

FORMULATING A TRANSFORMATIONAL ORGANIC

INFLUENCER MARKETING STRATEGY

HYPER-PERSONALIZATION: DELIVERING POWERFUL PERSONALIZED

EXPERIENCES WITH DATA, ANALYTICS, AND AI FOR MILLENNIALS

DEVELOPING NOVEL AND HYPER-PERSONALIZED MOBILE

CONTENT THAT ENGAGES MILLENNIAL

3

CONFERENCE HIGHLIGHTS



CHRISTOPHER DAGUIMOLDirector Brand

CommunicationsZALORA Group

BELINDA ANGFounder & Director of

Strategic CommunicationsthinkBIG Communications

ALIN DOBREAHead of Marketing Solutions

and PartnershipsZALORA

WU YING YINGRegional Head of Communications

ShopBack

ALEXANDRA VOGLER Global Skin & Personal Care

Digital Transformation & Communications Director

Procter & Gamble

SHANE ANG SIONG AIK Global Revenue

Growth Lead, GCOEThe Kraft Heinz Company

4HEAR FROM KEY EXPERTS IN THE AI INDUSTRY

WORLD-CLASS LINEUP OF SPEAKERS



JULIANA CHUAHead of Digital TransformationNTUC Income

CHERYL WEE Founder

Cheryl W.

MANISHA SEEWALGroup Chief Marketing Officer

Carro Singapore

DIOGO MARTINSContent & Community Lead

Mediacorp

KUSHAL MANUPATI Head of Digital

Zilingo

HO CHEE WAICountry Manager Singapore &

Director of New ProductsInstaReM

RAVISH DOCTOR Head of Growth Marketing, Asia

Luxury Escapes

BRYAN CHOO Founder & Managing Director

The Smart Local

BENJAMIN CHOO Ecosystem Launcher

Circles.Life





JOHN CARODigital Lead of Foods Asia

Unilever

NISARG SHAHCo-Founder & CEO

Affable.ai

EUNICE YUEGroup Head of Business Development, Marketing

& User GrowthLazada

LISA WONG Associate Director of Marketing,

SEA and IndiaSWAROVSKI

CHRISTINE NGInternational Brand and

Creative DirectorClass Pass

MINDY TEO Vice President, Brand &

MarketingThe Ascott Limited





TONY TAN GAN HUPAssistant Vice President

(Brand & Marketing, Digital Innovation and lyf)

The Ascott Limited

AARON KOHGrowth HackerNTUC Income

EVANGELINE LEONGFounder & CEO

Kobe Global Technologies Pte Ltd

DAVINIA KHONGMarketing Leader

Mercer

RESHMI ROY Market Growth Lead

Skyscanner

MICHELLE TAN Manager, Business

Development & AccountsSGAG

SEE WEE HENG Head of Marketing

NTUC LearningHub

JONATHAN ANG Founder

Adscelerate Marketing

JAMIE LEE Regional Partner Marketing Asia

Carousell

SHARON TANSenior Vice President,

Regional Consumer FinanceDBS

STUART LA BROOY Senior Marketing Director Asia & Special Projects

Diageo

GLENN CATONSenior Vice President Growth:

Asia, Australia, Middle East and Africa

Mondelez International

Discover the key technological drivers and

marketing, communications and CX trends Network, transfer knowledge

and strike mutually beneficial partnerships with organization

decision makers, industry experts and other stakeholders

Envision and digitally transform your marketing,

communications and CX processes to reap

massive rewards

Get your pressing questions answered from insightful,

engaging and thought-provoking keynotes, discussions,

workshops and networking sessions

Ready your organizations for the next battle grounds through developing strategic influencer, millennial and growth marketing

roadmaps

Tap into exclusive insights, market-leading case studies

and solutions from marketing, communication and CX experts

in creating effective and customer-centric strategies

Study the case studies of local

and global market leaders that have multiplied growth

through successfully embarking on key marketing

transformations.

Learn from best practices and

pitfalls to avoid when making the business cases for influencer, millennial and

growth marketing and obtaining

enterprise-wide buy-in

Harness unparalleled insights on the latest uses

and applications of emerging marketing innovations to deliver novel, hyper-personalized and emotionally engaging customer

experience

Gain a 360-degree overview about the

latest marketing strategies from the key players

in the scene and their corresponding

tremendous economic potential

INFLUENCER, MILLENNIAL AND

GROWTH HACKING MARKETING

CONFERENCE

7HERE ARE

10 REASONSWHY YOU SHOULDATTEND THE CONFERENCE



Industries • Apparel&Fashion(Luxury

Goods&Jewellery)• Automotive• ConsumerGoods&

Electronics&Services• Food&Beverages• Healthcare• InfrastructureandCivil• Internet• Music• RealEstate• Restaurants• Retail• Supermarkets• Telecommunications• WineandSpirits

In the Roles of: Boardlevelaswellasseniormanagementlevelasbelowwouldbebeneficialfromattendingthisconference:• Sales&Marketing• Productdevelopment• ProductDesign• ProjectManagement• CustomerExperience• CustomerRelationship

Management• CustomerEngagement• CustomerInsights• CustomerSuccess• CustomerService• ContactCentre• CallCentre

SENIORITY LEVEL OF DELEGATES

Vice President / Director /

General Manager

Board / C-Level / President / Managing

Director

Head of Department

Manager

40% 20% 20% 20%

8DISCOVER

WHO YOU WILL MEETAT THE CONFERENCE

Who You Will Meet:

• DigitalStrategies• DigitalTransformation• DigitalContent• Brand• Creative• Growth• GrowthMarketing• e-Commerce• SocialMedia• Technology• Productinnovation• TechnologyInnovation• ITConsultingandProjects• UXDesigners• BrandStrategist



Enjoyaglassofchampagne whilstnetworkingwithother

like-mindedindividualson topicsthatareofmostinterest

toyouandfellowdelegates.

1 JULY 2019, EVENING: CHAMPAGNE NETWORKING SESSION

91 JULYMON

09:00 Opening Address and Day 1 Highlights by Chairperson

MAIN CONFERENCE AGENDA

DAY 1


09:15 Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map

ALEXANDRA VOGLERGlobal Skin & Personal Care Digital Transformation & Communications DirectorProcter & Gamble

BELINDA ANGFounder & Director of Strategic CommunicationsthinkBIG Communications

MARKETING’S NEXT BIG THING

• How influencermarketing hasmade itsway to theforefrontandcompaniesaredevotingmoretimeandefforttothetacticthaneverbefore

• Discoveringmassivebenefitsofleveraginginfluencersover traditional celebrity endorsements in the newagemarketingandadvertising

• Gaining topmanagementbuy-in on the importanceof implementing influencer marketing as part of acohesivedigitalmarketingplan

09:45 Fireside Chat: Demystifying Influencer Marketing: The Effects An Influencer Can Have on Brands' Success

CHERYL WEEFounderCheryl W.

• I'm an influencer but I'm also a digital contentcreator/copywriter/photographer/editorandmanymore

• Whatit'sactuallyliketobeasocialmediainfluencer:Theworkbehindtheglitzandtheglam

• What influencers can bring to the table and howbrandscanworkeffectivelywithinfluencersforrealbusinessresults

10:15 Morning Refreshments & Networking Session

10:30 Panel Discussion: Is Influencer Marketing Best Done In-House or Outsourced?

• Prosandconsofhavingathird-partyagencyandanin-house teammanaging your influencer marketingstrategy

• Thetime,costs,benefitsandfrustrationsassociatedwitheach

• Learningwhatisbestfororganizationlikeyoursandmaketherightdecisioninthebattleofin-housevs.outsourcedinfluencermarketing


11:15 Influencers, Partnerships and The New Art of Marketing to Millennials

• Brand Hacking : armed with the new realities ofmillennials, technology and culture, what wouldhappenifwereinventedmarketingfromscratch?

• TheMillenialMyth:millennialsarenotwhoyouthinktheyare,andtheyarenotjustageneration,butalessononhowbrandsshouldbuildtheirstrategies.

• The Art of Influence (and Influencers): receptivitybasedplanning,thepowerofstrategicrelationships,themagicof in-culturepartnershipsand theartofcreativecollaborationtotransformbrandsintoicons

11:45 ZALORA Case Study: Working With Influencers In the Region and Measuring Their Effectiveness

CHRISTOPHER DAGUIMOLDirector Brand CommunicationsZALORA Group

DIOGO MARTINSContent & Community LeadMediacorp

SEE WEE HENGHead of MarketingNTUC LearningHub

LISA WONGAssociate Director of Marketing, SEA and IndiaSWAROVSKI

NISARG SHAHCo-Founder & CEOAffable.ai

Panelists:

STUART LA BROOYSenior Marketing DirectorAsia & Special ProjectsDiageo

• LessonslearntonInfluencerMarketingMeasurementovervariouscampaignsandengagements

• Buildingrelationshipswithimportantinfluencersandnotjustone-offtransactions

• WhyInfluencerMarketingneedstogohandinhandwithotherdigitalandtraditionalchannelstoensurebusinesssuccess

12:15 Lunch & Networking

13:15 Roundtable Discussion: Influencer Marketing Tools to Supercharge Your Marketing Campaigns

1. InfluencerdiscoveryLISA WONGAssociate Director of Marketing, SEA and India SWAROVSKI


Moderator:

101 JULYMON


DAY 1



3. ContentMarketingJOHN CARODigital Lead of Foods AsiaUnilever

14:15 Digital Natives: A Look inside the Mobile-First Generation

• Whatitmeanstobemobilefirst:Endlessnewopportunitiesandavenuestomarkettomillennialsviamobile

• Why brands need to think critically about the mobileexperienceandhowmillennialsinteractwithitfromtheirmobiledevices

• Understandinghowtodevelopnovel,engagingandhyper-personalizedmobile-friendlycontentthatworksandsticks

SHARON TANSenior Vice President, Regional Consumer FinanceDBS

14:45 B2B’s New Millennial Influencers – The Art and Science of Marketing to People and Algorithms

15:15 Afternoon Refreshment & Networking

15:30 Revitalizing Brands for Long-term Growth

• Utilizingshopper-centricdataandtrendstoidentifyissuesanddevelophypothesis

• Leveraging advance analytics and modelling to reviseportfolioandstrategy

• Ensuringsmoothexecutionandtrackingtooptimalresults

• MakingB2Brelevantforanewaudience• Becoming a media publishing house and gainingcredibilitybyassociation

• Improve sales and marketing handshake includingrevenueattributionthroughdataandanalytics

DAVINIA KHONGMarketing LeaderMercer

SHANE ANG SIONG AIKGlobal Revenue Growth Lead, GCOEThe Kraft Heinz Company

11:45 Shopee Case Study: Micro Influencers – Major Impact: The Marketing Force of The Future

16:30 Ensuring a Consistent and Healthy Growth through Customer Retention and Lifecycle Marketing

KUSHAL MANUPATIHead of DigitalZilingo

• Turning one-time buyers into returning loyalcustomersandcontinuouslygrowShopee

• Micro-segmenting your target audience to enablepersonalized, relevant and effective marketingcampaigns

• Championmachine learning tobuildpredictiveandattribute models that facilitate better decision-making

17:00 Closing Remarks by Conference Chairperson

17:15 Champagne Networking

Enjoyaglassofchampagnewhilstnetworkingwithotherlike-mindedindividualsontopicsthatareofmostinteresttoyouandfellowdelegates.

16:00 Creating Brand Partnerships that Drive Growth

ALIN DOBREAHead of Marketing Solutions and PartnershipsZALORA

• Buildingamutuallybeneficialmarketingrelationshipwithcompatiblepartnerstoreachyourgrowthgoals

• Expanding your universe of potential clients andensuringheightenedcredibilitybyassociation

• Leveraging on new sources of data and advancedanalyticsstrategiestoenabledata-drivenmarketing

2. Relationshipmanagement

SEE WEE HENGHead of MarketingNTUC LearningHub

112 JULYTUE


DAY 2


MARKETING TO MILLENNIALS & GROWTH HACKING – A PARADIGM SHIFT FOR THE CUSTOMERS OF TOMORROW

11:00 Delighting The Millennial's' Customer Journey Through Digitisation

• Capabilitiestoconsiderfordigitaltransformation• Leveragingdisruptivetechnologiestoreimaginethecustomerjourneyforyourmillennialcustomers

• Customising the customer experience to delivercontextual,real-timeandhyper-relevantinteractions

09:00 Conference Introduction and Day 2 Highlights by Chairperson

09:15 Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing

MANISHA SEEWALGroup Chief Marketing OfficerCarro Singapore

• Understanding and breaking down stereotypes onthelargestgenerationofcustomerswiththehighestpurchasingpower

• How they are supercharging a paradigm shift andirreversible disruptions to the marketing industry:Marketing to be done on millennials’ own terms,throughtheirchannels

• How marketers can leverage proven marketingstrategiestoeffectivelytargetthispowerfulaudience

09:45 Case Study: Why Content Marketing Matters More Than Ever to Reach Millennials

• How TheSmartLocal build their award-winningcontentmarketingstrategiestowintheheartsofthemillennialreaders

• TheSmartLocal’sbestmarketingassets:itscommunityandmillennialcustomers

• Leveraging and thriving on user-generated contentto build and grow your socialmedia presence, tellyourstoryandbuildamoretrustingrelationshipwithcustomers

10:15 Morning Refreshments & Networking Session

10:30 lyf by Ascott - A Brand for Millennials by Milennials

• Building and launching a millennial-friendly brandtailoredforandmanagedbymillennials to respondtogrowingdemandfromthisdemographic

• Unique features and activities to appeal to themillennial travelers - a new way of living andcollaborating

• Why millennial is fast becoming the most desireddemographicforthehospitalityindustry

MINDY TEOVice President, Brand & MarketingThe Ascott Limited


BRYAN CHOOFounder & Managing DirectorThe Smart Local

JULIANA CHUAHead of Digital TransformationNTUC Income

11:30 Class Pass Case Study: Micro Influencers – Major Impact: The Marketing Force of The Future

• Who are Micro Influencers and why they are themarketinggameofthecomingyears

• How brands win big by collaborating with microinfluencerswhoareapproachable, relatablewithasmalleryetimmenselydedicatedfollowing

• Identifyingtherightmicro-influencerstoworkwithandhowbesttoworkwiththemtobuildtrustandgainexposureandfollowingforyourbrand

CHRISTINE NGInternational Brand and Creative DirectorClass Pass

12:00 Panel Discussion: How to Engage Millennials for Customer Insights and Marketing

• Learn from brands that have successfully updatetheirmarketingapproachesandemergeaswinnersatconversingwithmillennialsandgainingtheirinterest

• Strategiestofindoutwhatmillennialsrespondbesttoandeffectivelyhitthemintheircorevalues

• Exploring innovative marketing strategies to buildaffinitywithmillennialsandletthemexperiencethebrandsinaction

WU YING YINGRegional Head of CommunicationsShopBack

TONY TAN GAN HUPAssistant Vice President (Brand & Marketing, Digital Innovation and lyf)The Ascott Limited

MICHELLE TANManager, Business Development & AccountsSGAG



Moderator:

Panelists:

12:45 Lunch & Networking

122 JULYTUE


DAY 2


13:45 Growth Hacking Explained: How InstaReM Singapore Growth-Hacked Our Way to Achieve 400% Growth in Less Than a Year

HO CHEE WAICountry Manager Singapore & Director of New ProductsInstaReM

• What growth hacking is and how it can help yourorganization unlock your true potentials and pushyourmissiontothenextlevel

• Understandingwhygrowthhacking is thebuzzwordamongbothstartupsandmultinationalcorporates

• Prerequisites for sustainable growth, principles ofgrowth and ultimately how you should approachfiguringouthowtogroworaccelerategrowth

14:15

15:15

Lazada Case Study: Leveraging on Emerging Strategic Partnership to Drive Marketing Growth for eCommerce

Case Study: Growth Hacking for Grownups: How Big Brands are Leveraging Startup Growth Tactics?

• HowLazadaextendstheirscopeofinfluenceinthedigital ecosystem/platform play through strategicpartnershipprojects

• Helpingpartnerstoenhanceshoppingexperienceviainfluencingtheirproductroadmap

• Leveraging the valuable Lazada `licensing' onpartnerships-LazadaKidsCinema,etc

• Whygrowthhackingisnotonlyastartupphenomenonand how it can be applicable for companies of allsizes

• How to overcome roadblocks in transforming anorganization with traction, decades-old ways ofdoingthingsandasolidcustomerbase

• Getting to the bottom of the challenges largecompaniesfaceandhowtheycanusetheirresourcestoturnthesechallengesintoacompetitiveadvantage

EUNICE YUEGroup Head of Business Development, Marketing & User GrowthLazada

GLENN CATONSenior Vice President Growth: Asia, Australia, Middle East and AfricaMondelez International

15:45 How to Hire and Support a Top-Notch Growth Hacker That Will Actually Get the Job Done

RAVISH DOCTORHead of Growth Marketing, AsiaLuxury Escapes

• Whoyoushouldhireforsustainablegrowth• Understanding the prerequisites of a great growthhackerandhowtotellifacandidateistherightfit

• Whatyouneedtoknowtostaffforsustainablegrowthanddriverealimpactalongyourgrowthcurve

16:15 Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization

• Bestpracticestoadoptthegrowthmindset,cultureand testing habits needed to become a breakoutgrowthsuccess

• Drivingcross-functionalgrowthalignmentacrosstheorganizationandmaximizesustainablegrowth

• Breakingawayfromthestatusquoandtrulyembracetherelentlesspursuitofgrowth

BENJAMIN CHOOEcosystem LauncherCircles.Life

RESHMI ROYMarket Growth LeadSkyscanner

JAMIE LEERegional Partner Marketing AsiaCarousell

AARON KOHGrowth HackerNTUC Income

17:00 Closing Remarks by Conference Chairperson


15:00 Afternoon Refreshment & Networking


Moderator:

Panelists:

133 JULYWED


WORKSHOP A: MASTERING INFLUENCER MARKETING: GROWING

YOUR BUSINESS IN 2019 AND BEYOND

WORKSHOP B: A COMPLETE GUIDE: DEVELOPING A SUCCESSFUL

GROWTH HACKING ROADMAP TO SUPERCHARGE YOUR BUSINESS GOALS

POST CONFERENCE WORKSHOPS

Thisworkshopprovidebrandsandmarketerswiththenecessaryknowledge,planningframeworksandcompli-anceprocedurestosetupandrunsuccessfulinfluencermarketingprograms.Walkawaywithknowledgeon:

• Best-practiceprinciplestooperationalizeyourin-houseinfluencermarketingactivities

• Howtomaximizeyourreturnontimeandinvestment• Guidelinesoncompliance,brandsafety,andcontract

guidelines• AtoZofsuccessfulinfluencerengagementfromini-

tialresearch,toselectionofinfluencers,compensa-tionandmeasurementofprogramsuccess

• Howtoidentifyfakefollowers&verifyengagement• Techniquesoncontentamplification• CasestudiesfromSingaporeandglobalcompanies

Thisworkshopservesasanall-roundedintroductionsessionontheessentialsofgrowthhackingtoachievesustainablegrowth,fromlayingthefoundationtostruc-turingthegrowthprocess.Hearfromourexceptionalworkshopleaderonhowto:

• Masterthegrowth-hackingprocess• Knowthemostup-to-datewaystoacquirenewcus-

tomersandengendercustomerloyalty.• Learnhowtouseconversionrateoptimizationto

getthemostoutofyouracquisitioneffortsandyourwebsitetraffic.

• Understandhowtouseyourknowledgeofyourcur-rentcustomerstogainnewcustomerswhilesimulta-neouslyincreasingthelifetimevalueofyourcurrentcustomers.

9:00AM – 12:30PM

1:30PM – 5:00PM


EVANGELINE LEONGFounder & CEOKobe Global Technologies Pte Ltd

JONATHAN ANGFounderAdscelerate Marketing


14

CAPITALIZE ON THIS CONFERENCE

PANEL PRESENTER:

PARTNERSHIP OPPORTUNITIES

Doyouhavesolutionstoassistandcontributetotheoverallimprovementofthemarketing,communicationsandCXindustry?LookingfortheidealplatformtoraiseyourprofileandtoincreaseyourROI?

Leverageourlimitedsponsorshippackagestostrengthenandconfirmyourmarketpositionthroughconsistentandcontinualbrandingawarenessandtakeadvantageoftheplethoraofopportunitieswithhighleveldecisionmakers.

YourPartnershipwithuswillprovideyouwith:• Unparalleled industry exposure • Leads generation and set-up of meetings with key decision makers • Positioning of your company as a thought-leader • Reaffirmation of your position in the industry

Affable.ai is a venture backed Singapore based start-up that developsAIsolutions that marketers use to run highly effective influencer marketingcampaigns.UsingadvancedMachineLearningandBigData,Affableprovidesin-depthintelligenceandinsightsaboutinfluencersthatmarketerscanusetofindrelevantinfluencersandmeasuretheirperformance.

Withaglobalrosterofclientsincludingsomeofthelargestconsumerbrandsandmediaagenciesandstatisticsofover1M influencers,Affable.ai is theleadinginfluencermarketingplatform.

Formoreinformation,visitwww.affable.ai

PleasecontactEmma at +65 6716 9961 [email protected] to discusspotentialsponsorshipopportunitiesortocustommakeyourownpackage.

BenefitsasMediaPartnerorSupportingOrganizationatthe Influencer, Millennial and Growth Hacking Marketing Conference

• Enhance your corporate profile and visibility within your industry - Yourcompany’slogowillbeemblazonedonourbrochuresanddistributedtomarketing,communications&CXvisionariesacrossSouthEastAsia

• Affiliation with an internationally recognized commercial event organizer

ClaridenGlobaleventsarewidelyknownandtrustedthroughouttheworldforprovidingbestvaluetoseniorindustryexecutives.Throughpartneringwithselectedmediaandsupportingorganizations,wearecapableofdeliveringthehighestcalibreofexpertknowledgeandkeyindustryinsightstothetargetmarket.

Ifyoumeetthecriteriamentionedaboveandwouldliketoexploretheopportunitytopartnerwithusforthe2nd Applying Artificial Intelligence and Deep Learning for Enterprises Conference,pleasecontactKaren Williams at +65 6899 5030 [email protected].



http://www.affable.ai

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INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE1 - 3 JULY 2019 | SHANGRI-LA HOTEL SINGAPORE

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Shangri-La Hotel Singapore1 – 3 JULY 2019 22 Orange Grove Rd, Singapore 258350Phone: +65 6737 3644Website: http://www.shangri-la.com/singapore/shangrila/

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CANCELLATIONS AND SUBSTITUTIONSOnce we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue.Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee.

ALL CANCELLATIONS MUST BE RECEIVED IN WRITTEN FORM

PLEASE NOTE: CLARIDEN GLOBAL PTE LTD reserves the r ight to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, CLARIDEN GLOBAL PTE LTD will refund the full amount and disclaim any further liability.

ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on +65 6899 5030

PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by CLARIDEN GLOBAL PTE LTD and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services.Visit us at www.claridenglobal.com for upcoming events

An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment can be made by credit card, by bank transfer or by cheque made payable to “CLARIDEN GLOBAL PTE LTD”. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.

CONFERENCE VENUE AND ACCOMMODATION INFORMATION

BY CHEQUE / BANK DRAFT :Made payable to CLARIDEN GLOBAL PTE LTD and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore 609927.BY TELEGRAPHIC TRANSFER TO:Bank Name: DBS BANKBank Branch code: 027Bank Address: 6 Shenton Way, DBS Building, Singapore 068809Bank Account No: 027-903583-8Bank Account name: Clariden Global Pte LtdSWIFT Code: DBSSSGSGPlease note that all bank charges are to be borne by participants. Please ensure Clariden Global International Limited receives the full invoiced amount.Note: Please include invoice number on all payment types and your company’s name in your payment instructions for our reference.CREDIT CARD:To make payment by credit card, please call our client services hotline at +65 6716 9980

http://www.shangri-la.com/singapore/shangrila/

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