feb. 2011

February 2011

26th Annual TwinWest Gala:Riverboat Mavericks page 5

Dealing with employee theft Page 7

2010 TwinWest Events recap 1

TwinWest 26th Annual Gala on March 11 Feature story page 9

For reservations, please call (952) 367-5070

Visit us on the web for more info! www.KipsPub.com

www.marriottminneapoliswest.com

Valentine’s Day

CelebrationKip’s is now taking reservations for your Valentine “Romance Package.”Make a romantic night of it and reserve a room at the adjacent Marriott. Package includes your overnight guestroom, a bottle of champagne upon arrival, and breakfast for two in the morning. Call 952-544-4400.

Reserve Kip’s Dinner for Two now! You’ll receive a complimentary bottle of wine with the purchase of two adult entrees.Call 952-367-5070.

2-14

St. Psychic’s

Day

Celebrate St. Patrick’s Day with KDWB’s Dave Ryan in the Morning Show – Broadcast LIVE from Kip’s 6am-10am!$5 Breakfast Buffet includes scrambled eggs, bacon, hash browns, coffee and juice. FREE for the first 101 to arrive!

$2 Green Beers at 8am

FREE Readings from Psychic Gary Spivey

Music and entertainment all day long! 8am – Live Bagpipers11am -2pm – The Tim Malloys 2pm-7pm – TBA 6pm – Live Bagpipers 7pm-8pm – Irish Dance Troupe 7pm-1am – The Tim Malloys

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February 2011 3

In December, the St. Louis Park City Council took the first step in the formation of a convention and visitors bureau (CVB) through the approval of an ordinance imposing a three percent lodging tax on hotel stays in the city. The vote topped off a process that began in August, 2009, when the City and the TwinWest Chamber began a St. Louis Park

CVB exploration conversation that included discussions with area hotels, business leaders, and community stakeholders.

During the exploration process, CVB models around the Twin Cities and other U.S. marketplaces were reviewed, conversations with St. Louis Park’s three major hotel owner-entities occurred, a consultant to assist in the analysis of marketing and operations of a CVB was hired, and a major stakeholders meeting was held.

Through this process, the findings below were documented in a concept paper. I think you’ll find this information to be a good primer relative to the opportunities for a St. Louis Park CVB.

What is a CVB?A CVB is a not-for-profit organization charged with marketing area amenities to increase travel and meeting/convention business, and providing helpful travel and meeting services. The primary mission of most CVBs is to promote an area as a destination, thus generating new visits to the area.

What services do CVBs typically provide?CVBs frequently provide information about area lodging, dining, entertainment, culture, and recreation to both individuals and groups. In addition, CVBs work with corporate travel and other event planners via a one-stop service model. A CVB usually has publications describing the area and related amenities, as well as a helpful website.

What makes St. Louis Park a destination?St. Louis Park is considered a central location in the Twin Cities with easy access to the airport, sports stadiums, major highways and transit, shopping, and entertainment. The city is a great destination offering the convenience and amenities travelers seek. Some of the higher profile areas of St. Louis Park today include The Shops at the West End and Excelsior & Grand, however attractions are found throughout the city.

Why a CVB for St. Louis Park?Given all the amenities in the area, St. Louis Park is a logical destination for travelers and meeting-goers. Despite having a sophisticated hotel presence, defined shopping and dinning areas, and great cultural and recreational access, St. Louis Parks lacks a one-stop-shop for marketing the area and brokering corporate, group, and leisure travel. A CVB will allow area businesses to compete for group travel opportunities more effectively across the region and the U.S. From a

St. Louis Park CVB Being Formed

from the president’s desk

3 beHEARD Join TwinWest for a strong, united voice

in government

5 26th ANNUAL GALAMarch 11, 2011

6 MEMBER PROFILE Mohawk Moving & Storage - A

member in the news

8 PROFILESSen. Gen Olson

9 FEATURE STORY Celebrate the 26th Annual TwinWest

Gala on March 11

10 EVENTS & PROGRAM DETAILSMake plans to attend TwinWest’s events in February, including: Member Orientation; Member Talk; Network Connections Networking Group; Power Partners Networking; Perspective Member Forum; Legislative Breakfast; Business Showcase; Overtime, etc.

11 CHAMBER NEWSDan Duffy is TwinWest’s February volunteer superstar Showcase your business in 2011 with TwinWest Welcome new Foundation Board members Member Event Photos

14 MEMBERS - NEW & RENEWINGTwinWest encourages all of our members to conduct business with one another

table of contents

Setting the Standard. Leading the Way.™

10700 Old County Road 15, Suite 170Plymouth, MN 55441Phone: (763) 450-2220 • Fax: (763) 450-2221www.twinwest.com

TwinWest Directions (USPS 060870) is published 10 times per year by the TwinWest Chamber of Commerce, 10700 Old County Road 15, Suite 170, Plymouth, MN 55441. Phone: (763) 450-2220. Periodicals Postage Paid, at Hopkins, MN and additional mailing offices. POSTMASTER: Send address changes to TwinWest Directions, 10700 Old County Road 15, Suite 170, Plymouth, MN 55441. Annual subscription rate of $40 is included in membership investment.

The TwinWest Chamber of Commerce serves the communities of: Brooklyn Park, Brooklyn Center, Crystal, Golden Valley, Hopkins, Medicine Lake, Minnetonka, New Hope, Plymouth, St. Louis Park, and the surrounding region.

TWINWEST BOARD OF DIRECTORSEXECUTIVE COMMITTEEDannette Coleman, Medica, Chair of the BoardSteve Wise, Cass Screw Machine Products, Past Chair of the BoardGreg Korstad, Larkin Hoffman Attorneys, Chair-elect of the Board Nathan Agre, Blanski Peter Kronlage & Zoch, P.A. CPAs, TreasurerBruce Nustad, TwinWest Chamber of Commerce, President

DIRECTORSBecky Bakken, Citizens Independent BankMike Corbin, General MillsTom Harmening, City of St. Louis ParkAnnette Hruby, Costco - St. Louis ParkRick Kaufman, Owl Bookkeeping & CFO ServicesMichael Lehmann, Ferguson Enterprises, Inc.Ron Leino, Liberty Carton Co., an LDI CompanyLuke Litteken, CenterPoint EnergyPamela Muldoon, Next Stage BusinessTim Raymond, Voyager Bank – MinnetonkaMatt Schadow, Ameristar Agency, Inc.Mike Sowada, VISI IncorporatedJon Thompson, Opportunity PartnersBeth Ulrich, Fuzzy Duck Design

TwinWest StaffBruce Nustad, PresidentJudy Johnson, Director of Government AffairsJacqui Sauter, Regional Sales DirectorChris Kirwan, Director of Member & Community EngagementDan Thorp, Administrative AssistantLoretta Kenney-Lillejord, Owl Bookkeeping & CFO Services, AccountingVictoria Marley, Signature Events Representative

ECM Publishers, Inc.12180 County Road 11Burnsville, MN 55337Phone: (952) 846-2040Fax: (952) 846-2044

Ginny Lee, Project Manager & Advertising DirectorJeff Remme, Director of Production & Graphic DesignMariah Hendrickson, Advertising Sales

see letter page 6

4 TwinWest Directions

textbeHeard

Join TwinWest for a strong, united voice in government

For over 30 years, TwinWest has served as an advocate for jobs and the growth of the business sector. We recognize that strong schools, effective government services, and vibrant communities depend on the success of businesses.

We involve and inform members and influence public policy, as well as provide opportunities for members to advocate for one another.

TwinWest makes it easy to be engaged in a variety of ways that promote a stronger business climate and provide steps toward economic growth.

Here are ways to share your voice in government through TwinWest:

Legislative Breakfast SeriesLocal Business CouncilsGovernment Affairs Committee InvolvementGovernment Business AdvocacyLegislative Session Priorities EventBusiness Day at the CapitolState of the City EventsCandidate Forums

For more information on membership or to discuss your opportunities within TwinWest, visit www.twinwest.com/beHeard, or contact us at (763) 450-2220 or [email protected].

“I was so impressed with the

knowledge, commitment and

resources of people around the

table who took the time to get

involved in the Government

Affairs Committee.”

- Dannette Coleman, Medica,

TwinWest Board chair

February 2011 5

featured event

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MNRegionalChamber.indd 1 9/7/04 3:31:41 PM

TwinWest Chamber of Commerce26th Annual GalaRiverboat Mavericks

From boots to bow ties, join us to…

• Enjoy sweet and savory selections offered by 16 local restaurants and caterers

• Play casino games with authentic Grand Casino dealers

• Win great door prizes

• Bid on fabulous items in the live and silent auction, such as the favorite Wall of Wine

• Network with over 650 business leaders and guests

• Enter the Graham Jewelers raffle to win a diamond necklace or men’s Tissot watch

• Raise funds for TwinWest’s initiatives and the TwinWest Foundation scholarship program

Friday, March 11, 20117:00 p.m. – midnight

Doubletree Hotel Minneapolis Park Place1500 Park Place BoulevardSt. Louis Park, MN 55416

Valet will be provided

Tickets are $85 including tax. Purchase 10 tickets and receive two free!Purchase tickets online at www.twinwest.com/gala or call (763) 450-2220.

Allegra Print & Imaging – Plymouth, Print SponsorBlue Water Theatre Company, Decor SponsorCresent Moon Productions, Lighting SponsorDoubletree Hotel Minneapolis Park Place, Host SponsorFuzzy Duck Design, Design SponsorGraham Jewelers, Raffle SponsorGrand Casino Mille Lacs & Hinckley, Entertainment SponsorHigh Five, Raffle Favor Sponsor

Liberty Carton Company, Decor SponsorJ & F Reddy Rents, Inc., Transportation SponsorMorrie’s Cadillac, Valet SponsorSigncrafters, Signage SponsorStar Tribune, Media SponsorSwank Audio Visual, Audio Visual SponsorTotal Entertainment Productions, Music Sponsor

Al’s Coffee/Zooom Beverage Buca de Beppo - Maple Grove Chili’s Grill & Bar Restaurant Cooper Irish Pub & Restaurant Costco – St. Louis Park Doubletree Hotel Minneapolis Park Place

Girvan Grille at Edinburgh USA Grand Casino Mille Lacs & Hinckey Jake’s City Grille Kip’s Irish Pub (Marriott Minneapolis West) Mintahoe Catering & Events Panera Bread, Panera Catering

Peg’s Countryside Café & Catering Pittsburgh Blue Town & Country Caterers @ The Reserve Woody’s Grille


member profile

Mohawk Moving & Storage - A member in the news

Member name: Steve LangsdaleBusiness name: Mohawk Moving & Storage, Inc.In business since: 1938TwinWest member since: 2005Number of employees: 40 Location: Minneapolis/St. Paul; Mohawk Moving & Storage is an agent of United Van Lines

What is your main service/product?Mohawk offers transportation and storage options for our customers moving locally, across the country, or internationally. We tailor each move to meet our customer’s needs, whether we are moving their private homes, a trade show exhibit, or relocating their offices.

What makes you stand out from your competition?Our continued focus on being acknowledged as the “Premier Mover” in our market areas. Every customer is important to us, our success is based on the recommendations and referrals which we receive.

We have an incredible team of well-trained professionals all working towards the same goal - Customer Satisfaction. Having a passion to provide superior service is the primary goal of our company culture.

What’s your company’s most significant recent accomplishment?There are many things we are proud of. I think the most important part has been the investment in people and the results realized from this.

Why does your business belong to the TwinWest Chamber?Mohawk Moving & Storage has been a part of the Twin Cities landscape for over 70 years and

is a stable company that gives confidence to our customers and companies that utilize our services. The relationships we develop through our association with other TwinWest members are important to our continued growth.

TwinWest provides Mohawk Moving & Storage a pro-business advocacy with the various governmental entities making decisions affecting our organization. This advocacy is integral to us in sustaining and growing our business lines.

CONTACT INFORMATION:Steven [email protected] 8271 W. 35W Service DriveMinneapolis, MN 55449(763) 717-3737www.mohawkmoving.com

Each month TwinWest profiles a long standing member and recognizes their sustained commitment to our region’s business climate. We greatly value their ongoing presence in our membership.

general return on investment standpoint, the Minnesota Association of CVBs states that for every dollar invested in tourism promotion, it yields $53 in gross sales, $20.40 in wages, and $4.60 in state and local taxes. As such, there is opportunity for St. Louis Park.

Where will the St. Louis Park CVB get its funding?A St. Louis Park CVB will be funded through a three percent lodging tax on hotel stays at properties in the city. The tax begins March 1, 2011. In addition, the CVB may look at other funding options, including advertising in CVB publications. Ninety-five percent of the lodging tax collected--by state law--must be used for the purpose of marketing and promoting the city as a tourist or convention destination.

What marketing strategy might a St. Louis Park CVB employ?While this will be up to an independent CVB Board of Directors, preliminary study suggest that the CVB may focus its marketing strategy around meetings and conventions, leisure tourism, general economic growth, and marketing and communications.

What are the next steps?Currently the legal documents for the organization are being submitted. The CVB’s Board of Directors will consist of 11 individuals (three hotel reps, four general business community reps, the St. Louis Park mayor and city manager, a TwinWest rep, and a non-profit rep). The new

Board is likely to meet in early February to begin looking at hiring a staff and establishing an office, in addition to laying the groundwork for marketing.

How will we know if the model works in St. Louis Park?When imposing the lodging tax, the St. Louis Park City Council laid plans for an evaluation of the CVB in five years. In addition, with an independent operating Board, the St. Louis Park CVB will have autonomy over its own direction. As such, it is likely the Board will put plans in place to evaluate the effectiveness of the CVB on a regular basis. At the center of this evaluation will be an analysis of the CVB’s value to stakeholders and the impact of the lodging tax on hotel competitiveness.

For more information on the St. Louis Park CVB and its next steps, feel free to contact me.

Sincerely,

Bruce Nustad president

letter from page 3

February 2011 7

$uccess TwinWest

Headline: XXX (coming this week)Photo: XX

Unfortunately, a common issue many businesses have to address at some point in their life cycle is the issue of employee embezzlement. Employee embezzlement can take many forms, but there is usually a common set of facts that lead to the first employee embezzlement situation faced by a business. In many instances, increased due diligence and oversight can prevent a vast majority of employee embezzlement issues.

How it startsMany employee embezzlement scenarios begin with an employer who has ceded much if not all of his or her business’s bookkeeping work to a single, trusted employee. This is usually the result of the growth and success of a business that increases the time commitments of an employer or executive thereof such that he or she simply cannot handle day-to-day bookkeeping activities. Unfortunately, this increased employee autonomy and decreased employer oversight can provide the opportunity for employee embezzlement to take place.

What form(s) does it take?Employee embezzlement can take many forms. It can involve the payment of impermissible personal expenditures by the employer without the employer’s authorization or knowledge, it can involve the diversion of

employer funds to the employee or it can be as simple as stealing cash from deposits. In most instances, it is a two-step process. Not only is money taken from the employer, but the employer’s bank deposits or balance sheet are adjusted to hide the impermissible activity. In most instances, significant employee embezzlement is undertaken by employees who not only have access to money, but who have the ability to hide the theft in the employer’s books.

Red flagsThere are a number of red flags that should arouse an employer’s suspicions regarding possible employee embezzlement. First, has the employer experienced issues with mail delivery or bills or invoices being directed to an employee’s residence rather than the principal business office? It should never be permissible for any financial information to be sent to an employee’s residence. Second, has the employer unexpectedly received a notice from the Internal Revenue Service or applicable state Department of Revenue regarding the non-payment of taxes that the employer believed were paid? Third, has the employer noticed a decrease in cash deposits or any discrepancies with deposits? Finally, has the employer had difficulty paying its bills even though business has appeared to be good and the employer has been generating revenue? While not conclusive, the presence of any of these factors may warrant further investigation by an employer as to the underlying cause of any of these factors. In many instances, employee embezzlement is hidden from the employer by diverting deposits and other business funds while not paying taxes or other bills and hiding notice of said non-payment issues from the employer.

PreventionThe first step in preventing employee embezzlement is to undertake a certain amount of due diligence prior to hiring an employee who is going to have access to business financial resources, including deposit accounts and bookkeeping information. Factors that an employer should evaluate include the employee’s employment history and whether the employee has previously had personal financial issues such as bankruptcy, foreclosure or significant judgments or liens. It is perfectly acceptable to request permission to conduct a criminal background check for such employment hires.

A second and necessary step is increased oversight over the employer’s financial

affairs by someone who is not handling the bookkeeping activities. In many instances, if possible, the same person should not be handling the receipt of deposit funds and the bookkeeping. Many instances of employee embezzlement are easily found upon a review of the employer’s books.

Third, mail should never be directed to an employee’s personal residence. This prevents any amount of employer oversight. While it might seem logical for a part-time employee charged with his or her employer’s bookkeeping to have the mail sent to a non-business address, this can lead to a multitude of problems beside embezzlement issues, especially if the employment situation ends in a less than amicable manner.

Finally, employers should check with their commercial insurance carriers to determine whether they have coverage for employee embezzlement or theft issues. If an employer does not have such coverage, he or she may want to strongly consider it. In many instances, although there might be potential criminal penalties and the ability to sue an employee for a loss, the chances of recovery in many of these situations are not great. Insurance coverage may help mitigate a significant loss.

ABOUT THE AUTHOR

Nathan M. Brandenburg is an attorney with Skjold - Barthel, P.A., where he represents numerous small and mid-sized companies as an external general counsel. Nate’s practice also

includes general corporate, transaction and commercial collection work in conjunction the firm’s business transaction, litigation, estate planning and securities practices focused on small and mid-sized companies. Nate is also Vice-Chair of the TwinWest Emerging Leaders Council and a member of the TwinWest PAC Board of Directors.

Nathan M. BrandenburgAttorney at LawSkjold-Barthel, P.A.Campbell Mithun Tower222 South 9th Street, Suite 3220Minneapolis, MN 55402(612) [email protected]

Dealing with Employee Theft


profiles

Profiles: Senator Gen Olson, District 33Name: Gen OlsonYear Elected: 1982Term: 9th

District: 33Contact: 235 Capitol, St. Paul, MN [email protected]; 651-296-1282. Home: Minnetrista

Education: B.S. Ed. with Distinction & Ed.D. University of MinnesotaFamily: SingleCommittees: Education; State Government Innovation and Veterans; Finance

What has been your most rewarding moment, as a state senator, as it relates to accomplishments for your district or the state?There have been many rewarding moments. Receiving national recognition along with engaged parents for the legislation passed to improve reading instruction in Minnesota is high on the list. Others included: approval of the only bonding request I’ve ever submitted for my district which covered part of the cost of acquiring the Big Island Veterans Camp

for a permanent public park; passing nation-leading bleacher safety legislation; and of course, opening a third lane on I-394 and Penn Avenue, plus achieving a reversal of the MnPass lane charges for its usage 24/7.

What are one or two of your goals for the 2011 Session and how do you plan to achieve them?Legislative actions that may be necessary to speed up the achievement of reading proficiency by third grade for all students and to close the achievement gap. Also, reducing mandates on our schools that restrict flexibility and good management.

What solutions do you advocate that will help small business job growth and opportunity?Minimize regulatory burdens and reform tax and employment policies that discourage start-up and inhibit growth.

How can the business community best impact the legislative process?Personalize the impact of state actions on their ability to function. Share individual stories with

your legislators. For example, a local business shared their property tax return with me, which had taken a jump to a level likely to put them out of business. Half of the total bill was the statewide property tax and fiscal disparities.

What is your favorite book or pastime and why?The book I read a portion of every day is the Bible. I’m reading books on school reform, currently Disrupting Class by Clayton Christensen, Michael Horn, and Curt Johnson for the second time-the second edition this time. My hope is that the legislative session will end on time so I can get back to gardening next summer.

What is something that people would be surprised to know about you from your past or present?It may surprise some that I have lived on a farm all my life, in two locations, both in Hennepin County. Some of my farming experiences may come as a surprise as well, but I’ll keep you wondering what they are.

St. Louis Park Offers:• Excellent teachers and staff.

• 98% of district parents feel their children are taught by highly trained teachers who care about them.

• A commitment to ensure that all students have access to equal, high-quality educational opportunities.

• A wide array of educational programs and services under an international umbrella aimed at providing students with learning experiences that will enable them to succeed in a global marketplace.

• Small, neighborhood schools with individual attention.

• The International Baccalaureate (IB) program for students from pre-school through high school. IB is an internationally recognized method for teaching that uses inquiry, local and international focus and collaboration throughout the school day and includes weekly world language instruction for all students.

• The Park Spanish Immersion (PSI) School, a K-5 elementary program provides students a high-quality, full Spanish immersion education with an international focus and global perspective. There is an application and lottery process to attend PSI.

Experience what sets the St. Louis Park Schools apart from the rest!

Experience St. Louis Park Public Schools!St. Louis Park Public Schools offers a world of opportunity to all students.

For more information about what our schools have to offer, visit us atwww.slpschools.org

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February 2011 9

feature story

This year’s Gala will depart on an entertaining journey of great casino games, tasty treats, and chances to win fantastic door prizes. This event also includes a live and silent auction, and features the popular “Wall of Wine” (back by popular demand.) Get a taste of some sweet and savory selections offered by many local restaurants and caterers. All members, guests, friends and families are invited and encouraged to attend the 26th Annual TwinWest Gala.

Proceeds from this event benefit TwinWest Chamber of Commerce initiatives and the TwinWest Chamber of Commerce Foundation scholarship fund. Support your business community through participation in the Gala!

Over 300 business and community leaders are already registered to attend!

Mark your calendar:26th Annual TwinWest GalaFriday, March 11, 20117:00 p.m. - 12:00 a.m.Doubletree Hotel Minneapolis Park Place - St. Louis Park

Single ticket - $85 per ticket (includes tax).Buy 10 get two free - $850 (includes tax).To purchase tickets, call (763) 450-2220, or visit www.twinwest.com/galatickets.

Sponsorship opportunities:Gala sponsorship investments range from $250 to $5,000. For more information, contact Victoria Marley at (763) 450-2227 or [email protected]. See page 5 of this issue of Directions for a list of sponsors.

Featuring food and beverage by: Al’s Coffee/Zooom BeverageBuca de Beppo - Maple GroveChili’s Grill & Bar RestaurantCooper Irish Pub & RestaurantCostco – St. Louis ParkDoubletree Hotel Minneapolis Park PlaceGirvan Grille at Edinburgh USAGrand Casino Mille Lacs & HinckeyJake’s City GrilleKip’s Irish Pub (Marriott Minneapolis West)Mintahoe Catering & EventsPanera Bread, Panera CateringPeg’s Countryside Café & CateringPittsburgh BlueTown & Country Caterers @ The ReserveWoody’s Grille

Platinum sponsor:

For a complete list of sponsors, see page 5.

TwinWest 26th Annual Gala on March 11Try your luck and have some old-fashioned fun and excitement at the 26th Annual TwinWest Gala: Riverboat Mavericks.

THANK YOU TO THE 2011 GALA COMMITTEE

Lisa McDaniel - Co-ChairVoyager Bank - Minnetonka

Pamela Muldoon - Co-ChairNext Stage Business/Next Stage Business Radio Network

Steve CarverCorporate Card

Rachel CherryPatch.com

Jane DennyEvolve Systems

Daniel GoldmanTwin Realty Investment Co.

Michele GomerLurie Besikof Lapidus & Company, LLP

Chris HaslingNorthwestern Mutual

Bradley HintzeLarkin Hoffman Attorneys

Julie HoffThe Whole Learning School

Annette HrubyCostco

Leslie KnutsonNexpro Personnel Services

Gretchen LoweryPatch.com

Brock RayCircadian

Meggan ReinosoBuca di Beppo - Maple Grove

Lynn TalenFuzzy Duck Design

Patricia TrumbullMary Kay Cosmetics

Beth UlrichFuzzy Duck Design

Sarah WellsCitizens Independent Bank- St. Louis Park

Lisa WilkieLarsonAllen LLP

Amanda WinterMelaleuca: The Wellness Company

Jeffry WosjeCenter National Bank


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16 Member Orientation

8:00 - 9:00 a.m.TwinWest Chamber office

10700 Old County Road 15, Suite 170, Plymouth(763) 450-2220

No cost to attend.

ROI: Learn how to make the most of your investment and get a jump start on networking.

To get there: Go west on Highway 55. Take a left at Revere Lane. Turn right onto the frontage road. Chamber is on the right.

Emerging Leaders Happy Hour

5:00 - 7:00 p.m.Woody’s Grille- Plymouth

220 Carlson Parkway NorthPlymouth, MN 55447

(952) 927-1457No cost to attend

ROI: Network with other area professionals in a casual atmosphere.

To get there: Take 394 west to Carlson Parkway. Head north on Carlson Parkway for about one mile. Woody’s will be on the right.

St. Louis Park Business Council

7:30 – 9:00 a.m.Wolfe Lake Professional Center5000 36th Street, St. Louis Park

No cost to attend.

ROI: Get involved in the St. Louis Park business community and hear updates from the city and schools.

To get there: Take Highway 100 to Highway 7. Turn left onto Highway 7. Turn right onto Belt Line Boulevard.

Power Partners Networking

11:30 a.m. – 12:30 p.m.Integra Telecom

6160 Golden Hills Drive, Golden Valley(763) 745-8000

Investment: $75/year

ROI: Exchange leads with a group of businesses that meets twice monthly.

To get there: Take 394 to Xenia-Park Place exit. Go north on Park Place, continue on Xenia. Turn left onto Golden Hills Drive.

Network Connections Networking Group




ROI: Connect with other business professionals using innovative cutting-edge programs, tools and technologies to produce a positive networking outcome.


New Hope State of the City

7:30 – 9:00 a.m.New Hope City Hall

4401 Xylon Avenue North, New Hope (763) 531-5100

No cost to attend.

ROI: Hear the latest updates from city officials at the annual State of the City event.

To get there: From 169 take County Road 9 east. Turn left on Xylon Ave. N.

Ribbon Cutting at Midland Family Chiropractic

4:30 – 6:00 p.m.Midland Family Chiropractic

2738 Winnetka Avenue North, New Hope(763) 546-8622

No cost to attend.

ROI: Meet area businesses and learn about leading health professionals at Midland Family Chiropractic and their dedication to helping you achieve your wellness objectives.

To get there: Take 169 north to Medicine Lake Road. Head east on Medicine Lake Road and take a left at Winnetka.

Minnetonka State of the City

7:30 – 9:00 a.m.Minnetonka Community Center

14600 Minnetonka Boulevard, Minnetonka (952) 939-8390

No cost to attend.ROI: Hear the latest updates from city officials at the annual State of the City event.

To get there: From 494, go west on Minnetonka Blvd. Turn right at Williston Road.

Member Talk: For Members, By Members

3:30 - 4:30 p.m.TwinWest Chamber office


No cost to attend.

ROI: Brainstorm with other Chamber members about issues affecting your business while expanding your professional network.


TwinWest Legislative Breakfast: Governor Mark Dayton

7:30 - 9:00 a.m.Doubletree Hotel Minneapolis Park Place1500 Park Place Boulevard, St. Louis Park

(952) 542-8600Investment: $30/members; $40/nonmembers

ROI: This event features Minnesota Governor Mark Dayton discussing proposed budget solutions.

To get there: From I-394, take Park Place/Xenia exit. Travel south on Park Place and turn right on 16th Street.

Prospective Member Forum

3:30 - 4:30 p.m.TwinWest Chamber office


No cost to attend.

ROI: Join other members for this event featuring a 25 -minute overview of the opportunities with TwinWest followed by a half hour open discussion. Current members are welcome when accompanied by a prospective member.


Government Affairs Committee

7:30 – 9:00 a.m.TwinWest Chamber office


No cost to attend.

ROI: Discuss issues impacting the business community and share policy ideas other area business leaders. All members welcome.

To get there: Go west on Highway 55. Take a left on Revere. Turn right on to frontage road . Chamber is on the right.

Emerging Leaders “On the Fast Track” Luncheon: Minnestoa Vikings Stadium

11:30 a.m. – 1:00 p.m.Golden Valley Golf & Country Club

7001 Golden Valley Road, Golden Valley(763) 732-4100

$25/members; $35 nonmembers

ROI: Network with other area young professionals and hear about Vikings stadium plans from Lester Bagely with the Minnesota Vikings.

To get there: Take Highway 55 to Winnetka. Go north on Winnetka. Take a right on Golden Valley Road.

Overtime at A.C. Carlson4:30 – 6:30 p.m.

A.C. Carlson8901 Bass Lake Road, New Hope

(763) 533-5333No cost to attend.

ROI: Connect with success with the TwinWest Chamber. Meet other members, exchange ideas and sales leads, and build relationships.

To get there: Go north on 169 to Bass Lake Road. Head east, on south side just before Boone Avenue.

Network Connections Networking Group




ROI: Connect with other business professionals using innovative cutting-edge programs, tools and technologies to produce a positive networking outcome.


Power Partners Networking

11:30 a.m. – 12:30 p.m.TwinWest Chamber office



ROI: Exchange leads with a group of businesses that meets twice monthly.


February 2011Connect with success at TwinWest’s events and programs—your links to influential people, innovative ideas, and exclusive opportunities.

event & program details

text

February 2011 11

We are very pleased to recognize Dan Duffy of Daniel K. Duffy Architects, Inc. as our February 2011 TwinWest Volunteer Superstar. At the end of September, Dan finished his back-to-back terms on the TwinWest’s Board of

Directors. Both the TwinWest staff and his colleagues on the Board are grateful for his thoughtful perspective and deep commitment to our organization. What’s more, Dan also serves as TwinWest’s lead designate to the Southwest Light Rail Policy Advisory Committee, working to promote development, funding and line alignment solutions for the future Southwest Light Rail line. Thank you Dan for your continued service and commitment to TwinWest.

Greg PalmerPalmer has worked as vice president of retail banking at Citizens Independent Bank-Hopkins since 1999. He is very active with the Hopkins Rotary, serving as their president in 2007-2008 and as their foundation board

chair in 2008-2009. And since 2007, Palmer has served as the president of the board of the Hopkins Crime Prevention Fund Board. From 2001-2003 he also served as the local focus chair for the TwinWest Hopkins Business Council.

Noah RouenRouen is the founder of The Rouen Group, a c o m m u n i c a t i o n s consulting firm based in Minneapolis. Throughout his career Rouen has worked in media relations, media training and event planning

for some of the biggest names in politics and business. Prior to founding The Rouen Group, he worked as senior vice president at Public Affairs Company in St. Paul, where he managed some of the firm’s largest clients. Rouen and his wife Keri live in Minneapolis.

chamber news

Dan Duffy is TwinWest’s February Volunteer Superstar

Spotlight Your Business with TwinWest

Welcome new Foundation Board members

At TwinWest, we are proud to offer some of the most well-attended, unique and fun business to business networking events in our area. Our business Showcases and Overtimes are a great way to market directly to current and soon-to-be clients and business partners. If you want to build your network and show off your organization in a fun atmosphere with

enthusiastic local professionals, TwinWest is eager to help. If you work from home, that’s no problem. Take advantage of our facilities and host your event at TwinWest in our board room. For more information on hosting an Overtime or Business Showcase with TwinWest, contact Dan Thorp at (763) 450-2220 or [email protected].

The TwinWest Chamber of Commerce Foundation welcomes two new Board of Directors members, beginning their service January 1.

22 23 24 Hopkins State of the City

5:00 – 7:00 p.m.Hopkins Center for the Arts

1111 Mainstreet, Hopkins (952) 979-1100

No cost to attend.ROI: Hear the latest updates from city officials at the annual State of the City event.

To get there: Take Excelsior Blvd. west from 169. Turn right on 11th Ave. S. Proceed to Main Street.

Business Showcase HoneyBaked Ham Co.

11:30 a.m. – 1:00 p.m.HoneyBaked Ham Co.

12965 Ridgedale Drive, Minnetonka(952) 540-1048

No cost to attend.

ROI: Connect with success with the TwinWest Chamber. Meet other members, exchange ideas and sales leads, and build relationships.

To get there: 394 to Plymouth Road. Go south on Plymouth to Cartway Lane. Take a right and look to the left in the strip mall.

The Business Panel: Clear Financial Pictures-It’s About Time

3:30 – 5:00 p.m.TwinWest Chamber office


No cost to attend.

ROI: The seminar is your express path to competitive advantage through better financial clarity.

To get there: Go west on Highway 55. Take a left on Revere. Turn right on to frontage road . Chamber is on the right.

February events continued


business agenda

Each year, the TwinWest Government Affairs Committee develops policies to drive the Chamber’s efforts during the legislative session. These policies are published in our annual Business Agenda, available online (www.twinwest.com/businessagenda) and in print. TwinWest supports legislation to create an improved business climate for our members, our region, and the entire state of Minnesota.

The Business Agenda is intended to give business leaders a tool to better understand our positions and foster involvement in bringing these messages to the Capitol.

TwinWest’s Government Affairs Committee sets policy for the Chamber and oversees our advocacy operations. This vital committee meets the third Wednesday of each month. All members are welcome to attend. TwinWest also provides resources for connecting to government officials and understanding the issues in city council chambers, county offices, the State Capitol, and in Washington, DC.

Business Agenda Executive Summary: Legislative Priorities

State Taxes, Spending, and Government Redesign• The state should address the budget deficit by

spending smarter, not by raising taxes.

• Our tax code should be streamlined to encourage economic and business expansion.

• Spending increases should come from economic growth, not tax increases.

• The Governor and Legislature must address future shortfalls by reforming state and local spending systems rather than by solely increasing taxes.

Transportation• The state’s economy depends on the ability to

move goods and people.• Transportation dollars should go toward

transportation projects.• The Twin Cities area needs a regional, multi-

modal transportation system.

Health Care• Health care reform must foster increased

competition and rely on private market forces.• The health care system should reward value,

not volume.• Consumers should have more information,

responsibility, and choice.

Education• Systems, standards, and test results need to

reflect the demands of a global economy.• Alternative teacher certification and licensure

should be part of a comprehensive education reform package.

• The K-12 funding formula should be simplified with added accountability to the system.

• Minnesota must support its future workforce by investing in early childhood education.

Energy• Conservation programs should be evaluated

by comparing the cost to businesses to real conservation results.

• Further development of renewable energy options in Minnesota should be created through incentives, not mandates.

• All types of generation, including hydroelectric and nuclear, should be considered for additional generating capacity.

Local and Regional Government• City and county taxes should be based on the

need for services and real growth.• TwinWest supports the reinstatement of

the sales tax exemption for local units of government.

• Historic spending is not a valid basis for local government aid. Only basic services should be considered for state equalization funding.

• TwinWest supports an effective Metropolitan Council that ensures the highest level of accountability is best represented to business interests, taxpayers, and local units of government within the metropolitan region.

To get involved in the TwinWest Government Affairs Committee, contact Judy Johnson, director of government affairs, at (763) 450-2226 or [email protected].

TwinWest’s 2011 Business Agenda

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February 2011 13

$uccess TwinWest

When one happy client brings another into your business, it’s like “found” money. Or manna from heaven. Or money from heaven. Whatever. We both agree: You could use more money/manna this year. So, here are 3 quick ways to simulate your personal economy by stimulating more referrals...

Listen for referral signals in your dealings with clients (and non-clients)Phrases like: “I have a friend who’s looking for something like this” or “I’m so glad I found you!” are an easy tip-off that somebody wants to tell others about you.

When you hear those signals, start a conversation: “Thanks for saying that! Who else do you know who might want an outcome like this?” Then, ask for permission to contact that person.

If you really believe in your service, you won’t be pestering people, you’ll be helping them.

(And if you do think you’re pestering, it means you don’t think highly enough of what you do to deserve referrals. Change how you feel, change what you do, or change how you do it -- fast.)

Observe the 80/20 Rule If 80% of your referrals come from 20% of your clients -- and they will -- segment this group of very important persons in your database.

Cater to this vital 20%. Pamper them, make them feel special. They’ll return the favor with continued referrals.

In my first business writing resumes years ago, all clients who referred 3 or more people gained instant membership in my VIP Club. They got something extra -- a magazine subscription -- in addition to the $10 checks I mailed them for each new client. My VIP clients were reminded of my business every month for a year ... which produced more referrals, which produced more clients like my best clients. Win-win.

Under-promise and over-deliverExceptional service is rare. Companies like Zappos reap millions of dollars in extra profits because their customers refer friends and family. Ask yourself, “Would I enjoy doing business with me?” If the honest answer is anything other than a loud YES, you have work to do.

An easy way to exceed expectations is to under-promise and over-deliver. Examples: Offer free shipping upgrades (like Zappos). Give customers a deadline of Friday, then do it by Thursday (I’ve done this for years, with great results).

Email clients a bonus report that helps them get the very best results from your product or service (I’ve done this, too).Anything you do to surprise and delight clients can lead to “found money,” i.e., referrals.

Because referrals are so low-cost and low-tech, we often overlook them to chase after more glamorous business-building tactics, like adding gew-gaws to the web site.But you can’t beat this fact: In addition to costing you almost nothing to get, a referral is the easiest sale to make. Because you’re selling to someone who has come recommended.

And who doesn’t want more easy sales in 2011?

ABOUT THE AUTHOR

Kevin Donlin prints money legally for his clients. How? By writing sales letters, web pages, and print ads that sell – or else. To learn how Kevin can build you a “silent

sales machine” that throws off cash for years, and to download your free copy of his guide for service business owners, visit www.clientcloningsystems.com.

Kevin Donlin president Client Cloning Systems 5185 Abercrombie Drive Edina, MN 55439 (612) 567-6642 [email protected]

Three Quick Ways to Get More ReferralsI like referrals. Do you?

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NEW MEMBERSWelcome New Members!New members are printed in each issue of Directions. Following is a list of businesses or individuals who have invested in the greater community by joining the TwinWest Chamber of Commerce. Please support these businesses when making purchases and business decisions.

Our Membership Directory, listing all Chamber members is published each year. For the most up-to-date information, you can use our searchable online member directory at www.twinwest.com. If you are a current member, you may update your records online. Want to become a member? Call (763) 450-2220.

Business Efficacy Inc. 6130 Blue Circle DriveMinneapolis, MN 55343 Derick White CONSULTANTS-BUSINESS & PROFESSIONALMANAGEMENT CONSULTANTS

Chesterton Academy9400 Cedar Lake RoadSt. Louis Park, MN 55426 Tom Bengtson SCHOOLS & COLLEGES

Choice Communications1212 Red Fox RoadArden Hills, MN 55112 John Haskins CELLULAR PHONES-SALES, SERVICE & SOFTWARETELECOMMUNICATIONS

Chyten Educational Services3525 Plymouth BoulevardSuite 109Plymouth, MN 55447Jennifer Paidosh TUTORINGSCHOOLS & COLLEGES

Client Cloning Systems 5185 Abercrombie DriveEdina, MN 55439Kevin DonlinADVERTISING

Epple Financial Advisors, LLC 1000 Twelve Oaks Center DriveSuite 101Wayzata, MN 55391Rick Epple FINANCIAL ADVISORSFINANCIAL SERVICES

FranChoice - Bill Fruen2820 East RoadWayzata, MN 55391Bill Fruen FRANCHISING

Leviton, Nick - Welsh Companies4350 Baker RoadSuite 400Minnetonka, MN 55343Nick LevitonBROKERAGEREAL ESTATE-COMMERCIAL

Liberty Mutual Insurance Group701 Xenia Avenue SouthSuite 400Minneapolis, MN 55416Kelly Basham INSURANCE

Uni-Systems LLC4600 Lake RoadMinneapolis, MN 55422Rob Dengler ENGINEERSMANUFACTURERS

Wild Marsh Golf Club1710 Montrose Boulevard SouthBuffalo, MN 55313Joe Malone GOLF COURSES

Word of Maus 6024 Oakland Avenue SMinneapolis, MN 55417Susan Maus ADVERTISINGCONSULTANTS-BUSINESS & PROFESSIONALMARKETINGWEB PAGE DESIGNWRITERS

RENEWING MEMBERSCongratulations to the following members who have recently celebrated their membership anniversaries. These members are part of a continued commitment to our communities through their investment in the TwinWest Chamber.

25+Lurie Besikof Lapidus & Company, LLPLuther Hopkins HondaMinnetonka Public School District #276Opportunity Partners

20-24Fastsigns – Minnetonka

15-19Memorial Blood CentersOliver FinancialUS Bank – Minnetonka

10-14AmeriPride Uniform ServicesBeta Partners, LLCComcast SpotlightCummings Keegan & Co.Stadum, Arlys

5-9Cartridge WorldCenterPoint EnergyEquality Pathways to PotentialGive My Regards ToGrand Casino Mille Lacs & HinckleyHiawatha Rubber CompanyMintahoe Catering & EventsORBIT Systems, Inc.Paychex

1-4Choices Psychotherapy, Ltd.DS&B, Ltd.Minnesota VikingsNew Horizon Academy - ShorewoodPulte HomesWeber Johnson Public Affairs, LLC

TwinWest ChampionsThanks to the following people for referring new members to TwinWest. We appreciate their efforts to spread the word to others in their network about the benefits of chamber membership.

Dan DeMuth – Performance In MotionScott Plum – Minnesota Sales InstituteTom Bengtson – NFR Communications, Inc.

If you know of someone whose business might benefit from TwinWest membership, please ask them to contact us at (763) 450-2220 or [email protected], or let us know how we might get in touch with them.

new & renewing members

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February 2011 15

(L. to R.) Derick White - Business Efficacy Inc.; Brian Roeman - Backpack Tactics; Susan Maus - Word of Maus; Kevin Donlin - Client Cloning Systems.

(L. to R.) Kristine Burdick - Homeward Bound, Inc.; Paul Wahl - Sun Newspapers; Brenda Riner – SCORE; Brent Cook - Wells Fargo.

(L. to R.) Nick Leviton - Welsh Companies; Mary Richards - Parkshore Senior Campus; Mike Metzler - Parkshore Senior Campus; John Nessen - Herzing University.

(L. to R.) Steve Carver - Corporate Card; Kelly Guncheon - Guncheon Financial, LLC.

(L. to R.) David Boe - M & I Bank; Kelly Guncheon - Guncheon Financial, LLC.

Member Orientation Photos

Minnetonka Announces “Open to Business” Program

TwinWest members are actively involved in our events and programs. Whether our members are networking, developing plans for TwinWest events, taking charge of their professional development, or new to the Chamber, we are proud to post photos of our members getting a return on their member investment.

Each year, TwinWest hosts State of the City events with area cities during the first quarter of the year. These events offer TwinWest members the opportunity to hear about important issues facing local communities directly from city officials. They are also a great opportunity to meet the mayor, city council members, and city staff as a way of learning about issues impacting budgets, development, transportation projects, parks and recreation programs, and public safety.

The following State of the City events are scheduled for February. For information on other upcoming State of the City events visit www.twinwest.com/calendar.

The City of Minnetonka, in partnership with Metropolitan Consortium of Community Developers (MCCD), is offering a program to bring assistance to small business owners and leaders.

This program, called “Open to Business” is geared toward individuals thinking of starting a business or small businesses looking to grow. The program provides one-on-one assistance customized to meet the needs small business owners and

operators. Users of the program receive help in planning and organizing their business ventures, financial management, marketing and regulatory compliance. Additionally, a small business loan fund is in place to help entrepreneurs access the capital they need to grow their business.

For more information on the program, contact MCCD’s Rob Smolund at tel. (612) 789-7337, ext. 11, or visit the City of Minnetonka website at www.eminnetonka.com.

February TwinWest State of the City Events

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Member Event Photos

DATES:New Hope State of the CityFebruary 8, 2011

7:30 – 9:00 a.m.

New Hope City Hall

Minnetonka State of the CityFebruary 9, 2011

7:30 – 9:00 a.m.

Minnetonka Community Center

Hopkins State of the CityFebruary 22, 2011

5:00 – 7:00 p.m.

Hopkins Center for the Arts

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feb. 2011

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