feb 2014 tau, presented by matt ledoux and gina katz
TRANSCRIPT
![Page 1: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/1.jpg)
Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz
![Page 2: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/2.jpg)
![Page 3: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/3.jpg)
Simplify your clients move via a branded Moving Concierge Service
starring…. YOU!
![Page 4: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/4.jpg)
![Page 5: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/5.jpg)
Salespeople fall into five profiles:
• Hard Workers
• Relationship Builders
• Lone Wolves
• Reactive Problem Solvers
• Challengers
The Challenger Sale
![Page 6: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/6.jpg)
Challengers- The Most $uce$$ful
What is the definition of a Challenger? “A Challenger learns everything they can about their customer and uses these insights to guide them. They are excellent debators and push customers to think in new ways.”
Relationship Builders relieve tension while Challengers use “constructive tension” to sell; complex sales require their ability to disrupt the client’s status quo.
Challenger reps teach the customer by providing financial new insights and control the sale by being assertive about all facets of the transaction.
![Page 7: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/7.jpg)
2014 will be the year that real estate marketing shifts to effectively and
consistently answering the one question every real estate pro gets asked:
How’s the market?
Nobu Hata NAR’s Director of Digital Engagement
![Page 8: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/8.jpg)
ta·perˈtāpər/Verb – to diminish or reduce
![Page 9: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/9.jpg)
Mortgage Rate Projections
Analyst Projected Rate 1Q 2015
Fannie Mae 5.1% National Assoc of Realtors 5.4% Freddie Mac 5.3% Mortgage Bankers Assoc 5.1%
![Page 10: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/10.jpg)
DateAverage
PriceInterest
RateP&I
December 2012 $230,600 3.35% $1,016.29
December2013 $246,800 4.46% $1,244.64
$228.35Difference in Monthly Payment
Monthly Annually Over 30 Years
$228.35 $2,740.20 $82,206
![Page 11: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/11.jpg)
DateAverage
PriceInterest
RateP&I
January2014 $246,800 4.31% $1,222.79
January2015 $256,672 5.3% $1,425.31
$202.52Difference in Monthly Payment
Monthly Annually Over 30 Years
$202.52 $2,430.24 $72,907.20
![Page 12: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/12.jpg)
have a positive outlook on the economy this year
have a positive outlook on housing this year
said they are considering selling their home in 2014
71%
69%
63%
Consumer Views on Housing & Economy
Lending Tree Survey 2014
![Page 13: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/13.jpg)
71% 78%90%
All Sellers Sellers Ages 30-39 Sellers Under 30
Percentage of Homeowners Considering Selling in 2014
by age group
FORSALE
Lending Tree Survey 2014
![Page 14: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/14.jpg)
“
Marc Davison1000Watt Consulting
Frivolous content will sink in 2014 as the gems of
true insight continue to rise.
![Page 15: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/15.jpg)
STOP with the
Cherry Pie Recipes
BRANDING
![Page 17: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/17.jpg)
Get off the fence! Buy your dream home TODAY!
Hope Salas, DPR RealtyDirect: 480.720.4305
“Hope is just a phone call away.”
![Page 18: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/18.jpg)
DateAverage
PriceInterest
RateP&I
January2014
$246,800 4.31% $1,222.79
January2015
$256,672 5.3% $1,425.31
$202.52
THE COST OF WAITING
Raegen Johnson
THE COST OF WAITING
DateAverage
PriceInterest
RateP&I
January2014
$246,800 4.31% $1,222.79
January2015
$256,672 5.3% $1,425.31
$202.52
Raegen Johnson602.330.5362
![Page 19: Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz](https://reader030.vdocument.in/reader030/viewer/2022032605/56649e725503460f94b70ed3/html5/thumbnails/19.jpg)
QUESTIONS?
COMMENTS?