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OUR AUDIENCES

STUDENTS32,000 students18 to 30 years old40% of income is discretionary53% male, 47% female73% employed

INCOMING STUDENTS8,000 freshmen annually

2,000 transfer students annually

FACULTY & STAFF5,300 BYU employees

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PROVO COMMUNITY

115,000 people

LDS COMMUNITYEach year BYU hosts...50,900 people at workshops 15,000 people at sport camps 30,900 people at youth camps 3,700 people at education workshops

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ADVERTISING CAMPAIGNS

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as simple as:

1Choose your target

AUDIENCES

2Select your

PRODUCTS

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RESULTS!

PRODUCTS AUDIENCES PAGE

PRINT Students Incoming Students

Faculty and Staff

LDS Community

Weekly Universe 6

Education Week 7

Graduation Edition 8

Women’s Conference 9

New Student Mailer 10

Orientation Edition 11

Housing Guide 12

TWO Magazine 13

Rack Ads 14

TRANSITBus Banners 15

Bus Wraps 16

DIGITALWeb Ads 17

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Contact:universeadvertising@byu.edu 801-422-7102The Daily UniverseBrigham Young University, 114 BRMB, Provo, UT 84602

11,000 copies distributed weekly

125 locations around campus

A weekly newspaper with new editions every Tuesday

UNIVERSE WEEKLY

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PR

INT

Audiences

Faculty & StaffStudents LDS Community

Available formats

Display ads

display ads

Sticky notes

spadea/overleaf sticky note

Front page bannerback cover front page banner

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inserts spadea/overleaf

Insertsdisplay ads inserts

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25,000 people attend annually

70% Utah residents

A week-long workshop during the third week of August

EDUCATION WEEK

7

PR

INT

Audiences

Faculty & Staff LDS Community

Available formats

Display ads

display ads

Sticky notes

spadea/overleaf sticky note

Front page bannerback cover front page banner

Spadea/overleaf

inserts spadea/overleaf

Insertsdisplay ads inserts

Rack ads

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7,700 graduates annually

17,000 people attend

Published for April graduation

GRADUATION EDITION

Available formats

Display ads

display ads

Sticky notes

spadea/overleaf sticky note

Front page bannerback cover front page banner

Spadea/overleaf

inserts spadea/overleaf

Insertsdisplay ads inserts

Rack ads

rack ads

Audiences

Faculty & StaffStudents LDS Community

PR

INT

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20,000 people attend annually

70% Utah residents

Published every spring during the two-day Women’s Conference

WOMEN’S CONFERENCE

Available formats

Display ads

display ads

Sticky notes

spadea/overleaf sticky note

Front page bannerback cover front page banner

Spadea/overleaf

inserts spadea/overleaf

Insertsdisplay ads inserts

Rack ads

rack ads

Audiences

Faculty & Staff LDS Community

PR

INT

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7,700 papers mailed to new students

A special direct-mail publication for new students, published in early June

NEW STUDENTMAILER

Available formats

Display ads

display ads

Audiences

Incoming Students LDS Community

PR

INT

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5,000 copies hand delivered

to dorm rooms

5,000 copies circulated

throughout campus

Published before fall semester to welcome freshmen and new students to campus

ORIENTATION EDITION

Promo items

promo/gift bag

Audiences

Incoming Students LDS Community

PR

INT

Available formats

Display ads

display ads

Sticky notes

spadea/overleaf sticky note

Front page bannerback cover front page banner

Spadea/overleaf

inserts spadea/overleaf

Insertsdisplay ads inserts

Rack ads

rack ads

Students Faculty & Staff

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15,000 copies published annually

Released at annual BYU Housing Fair —includes listings and an area map

HOUSING GUIDE

Available formats

line listingsline listings magazine display ads

Display ads Line listings

rack adsrack ads

Rack ads

Audiences

Students Incoming Students

PR

INT

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30,000 copies published annually

BESTCIRCULATED

magazine on campus

A dating and relationship guide with new editions every spring and fall

TWO MAGAZINE

Available formats

line listings magazine display ads

Display ads

rack adsrack ads

Rack ads

Audiences

Faculty & StaffStudents

PR

INT

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94 locations across campus

17”×11” of high-visibility ad space

Mini billboards providing a week of exposure

RACK ADS

Available formats

Upper rack ads

rack ads

Lower rack ads

rack ads

Audiences

Faculty & StaffStudents LDS Community

PR

INT

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40,000 weekly student riders

60” banners

Week-long exposure to a direct captive audience in a large, highly visible space

BUS BANNER ADS

TR

AN

SIT

bus banner

Available formats

Interior 60” banner

Audiences

Students

Available formats:

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BUSWRAPS

40,000weekly student riders

5routes operating 13.5

hours each school day

Exterior graphic vinyl wraps

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TR

AN

SIT

bus wrap

bus wrap bus wrap

Available formats – full bus wraps also available

Curbside bus wrap Rear bus wrap Streetside bus wrap

Audiences

Faculty & StaffStudents Provo Community

UNIVERSE ONLINERegularly updated news website found at universe.byu.edu

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DIG

ITA

L

onlinerack ads

Available formats

Front page banner Vertical rectangle Medium rectangle

LDS Community

Audiences

Faculty & StaffStudents

116,000 unique users per month

70% users from Utah

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Universe Weekly

Housing Guide, Feb. 18

TWO Magazine, Mar. 31

Graduation Edition, Apr. 19

Women’s Conference, Apr. 28

New Student Edition, Jun. 1

TWO Magazine, Sept. 29

Back to School Edition, Aug. 30

Orientation Edition, Aug. 23

Education Week, Aug. 15

Summer Fun Edition, Jun. 14

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