february 13, 14, 15 2021 · 2020-05-07 · approximately 58 years history 100,000 visitors 63%...
TRANSCRIPT
February 13, 14, 15 2021
www.cgaf.com
COCONUT GROVE ARTS FESTIVAL®
WHAT’S INSIDED e m o g r a p h i c s
D i d Yo u K n o w
M e d i a O v e r v i e w
F e s t i v a l P e r k s
S p o n s o r s h i p
O p p o r t u n i t i e s & B e n e f i t s
C o n t a c t I n f o r m a t i o n
58 Years HistoryAPPROXIMATELY
100,000VISITORS
63%
FEMALE
37%
M A L E
350 ARTISTS
37%40%
10%
White African American
Hispanic
74% Say they are more likely to do business with festival sponsors
70%
93%
of visitors have previously visited
of visitors plan to return next year
20% 21 – 34 YEARS OLD
39% 35 – 54 YEARS OLD
23% 55 – 64 YEARS OLD
61% 17% 17% 3%24%HOUSEHOLD
INCOMEOVER
$105K15% HOUSEHOLD INCOME OVER
$ 4 5 K – 6 5 K
SOCIAL MEDIA 27,000+ SUBSCRIBERS
WEEKLY REACH
960,790+
FESTIVAL ANALYTICS
AT THE EVENT
A HISTORIC EVENTThe Coconut Grove Arts Festival® (CGAF), held in February during Presidents’ Day weekend,
celebrates more than 58 years as a community icon that has commemorated the arts with millions of
people across the region and throughout the years. For more than a half century, CGAF has earned a
national reputation as a leading outdoor, fine arts exhibition held each winter in sunny South Florida.
58 YEARS IN THE MAKINGCoconut Grove has long been considered Miami’s original art district. In 1963, local theatre
maven Charlie Cinnamon asked a handful of locals to recreate an outdoor Parisian exhibition
as a publicity stunt for the Coconut Grove Playhouse’s production of Irma la Douce. Over 50
years later, the little clothesline arts fair is now known as CGAF ® one of the largest art
festivals in the nation.
A VISUAL ARTS MARATHONMore than 350 internationally-known artists bring their collections to Coconut
Grove each year. These diverse artist styles range across a spectrum of 13
categories including mixed media, painting, photography, digital art, printmaking &
drawing, watercolor, claywork, glass, fiber, jewelry & metalwork, sculpture, and
wood. There is even a category for new & emerging artists.
GUARANTEED QUALITY Committed to excellence, CGAF prides itself on a competitive
curatorial program. Artists are selected by a panel of collectors,
influencers and educators in the local arts community during a blind
jury process based solely on artistic merit. Only 30 percent of
applicants are selected to participate. In addition, CGAF boasts a
selective group of poster artists from previous years that include
such notable world favorites as Romero Britto, Clyde Butcher and
Guy Harvey.
DID YOU KNOW
DID YOU KNOWFOOD IS ART
Art doesn’t have to be displayed solely on a wall.
Inside the popular Culinary Arts Pavilion world-
renowned chefs create masterpieces of their own
as they prepare famous dishes and invite guests
to sample gourmet fares. Live cuisine
demonstrations serve as a perfect pairing to each
day’s activities and allow Festival-goers to meet
and learn from some of South Florida’s most
successful culinary artists.
PARTY IN THE PARKAdjacent to Biscayne Bay sits the lawn of
picturesque Peacock Park and one of CGAF’s
newest attractions. The CGAF Main Stage
hosts a Friday Night Kick-off Concert and
features three days of live entertainment, giving
visitors an added auditory bonus to their general
admission ticket. Featuring regional and national
headline acts, national touring favorites take to the
CGAF Main Stage for a community-wide bash.
EARLY ADOPTERSDedicated to inspiring the community at large,
CGAF hosts The CGAF Family Zone. A creative
hub, located in Regatta Park, which encourages
children to draw, paint, sculpt and design from a
youthful perspective. Complete with a kid’s
performance stage that will entertain the
family all day.
FAMILY FUNChildren of all ages can enjoy themselves by
integrating with the different physical activities
offered inside the CGAF Family Zone. Making it
one of South Florida’s true family-friendly events,
this recreational space inside CGAF is dedicated
to providing healthy, imaginative and outdoor
activities.
ART 365 DAYS A YEARCGAF maintains a multitude of highly visible
community-oriented programs throughout the year
through the Coconut Grove Arts and Historical
Association, producers of CGAF. Promoting
ongoing arts education in South Florida, the Arts
Festival hosts the highly visible and popular
Visiting Artists program where artists visit select
classrooms in Miami Dade County after the
Festival, mentor workshops, showcase
opportunities and high-end gallery receptions
outside of its three-day festival.
SCHOLARSHIPS&DEVELOPEMENTFor more than 20 years, CGAF has made an
annual commitment in cash scholarships to top
students at Miami-Dade County arts magnet
schools. Since 2013, CGAF has also presented
an annual scholarship to young, aspiring chefs at
the Miami Culinary Institute. Together with its
partners, CGAF continues to create a positive
impact in the community.
AT THE EVENT
MEDIA OVERVIEW
P R I N T O O H D I G I TA L R A D I O S O C I A LT V & P R
Customized ads inprint publications: Travel Host/Miami Kids Mag/ Indulge/Outclique
Miami Herald/El Nuevo Herald
Sticker inclusion on Miami Herald & El Nuevo Herald front page
Coconut Grove Maps
Community Newspapers:
Value: $77,450
Pole Banners
Bus Benches & Trolley Wraps & Metro Digital Signage
Street-Crossing Signage
Mobile Ads – Geo Targeted at MIA and FLL airports and surrounding areas. Miami Art District, Wynwood, Miami Beach, Coconut Grove, Coral Gables
Value: $71,673
Website refresh with current design
Targeted Web Banner and Digital video ad placements/streaming
Google Ad Words
Email Blasts email addresses
Sponsor logo on festival website
Community Newspapers: 360,000
Value: $1,350,000
Entercom RadioOn-air & online campaign
445 spots, 335 traffic promos & live liners: 4,435,200
Impressions for Digital Station Ad Placements
Social Media Posts: 76,967
WLRN FM: 194,040
UM Radio: 50,000
Value: $120,000
Television: 151 + packages, mentions, and live coverage on English and Spanish media
Broadcast Featured Segments total viewership 1,921,472 TV Value: $228,513
Print/Web: 55 total articles
Impressions: 100,141,426
PR Value: $23,970,082
Total: $24,198,595
Partnered with local bloggers and 13 Influencers: 865,792
Live video updates on Facebook and Instagram likes: 20,504
Followers: 30,290Facebook/Instagram/Twitter
Promoted social posts to boost ticket sales: 1,506,499
Community News: FB/TW: 360,000
2 0 2 0 T O TA L M E D I A & P R I M P R E S S I O N S = 146,627,944
T O TA L M E D I A & P R VA L U E O F $25,871,718
3,998,924TOTAL
IMPRESSIONS
31,252,850TOTAL
IMPRESSIONS
2,217,451 TOTAL
IMPRESSIONS
4,693,240 TOTAL
IMPRESSIONS
102,062,898 TOTAL
IMPRESSIONS
2,402,581 TOTAL
IMPRESSIONS
AT THE EVENT
CGAF PERKSSPONSORSHIP PACKAGES are not just limited to your experience on-site during our event.
CGAF offers its partners many additional perks that enhance your Festival experience and create a
lasting relationship with our event. CGAF also offers its sponsors:
EXCLUSIVITYDepending on your level of investment, your
company or name of brand will enjoy freedom
from competitors.
NEWSLETTER INCLUSIONNewsletters issued by the Festival include
sponsor names, articles or communities outreach
pieces according to the level of investment.
Dedicated e-blasts can be issued for certain
levels of investment.
PRE AND POST EVENT
PRINTED MATERIALSCGAF has made a name for itself in the South
Florida community for not only putting on a great
event in February, but also for its dedication to
year-round arts programming.
Sponsors at select levels will receive inclusion in
flyers and invites for general CGAF promotions,
including VIP events and gallery receptions.
CGAF PERKSPOSTER UNVEILINGThe legendary event, broadcast LIVE on NBC6,
is the CGAF signature event that kicks off the
Coconut Grove Arts Festival Season! Network
with some of the community’s top movers and
shakers. Enjoy one of the most celebrated
events leading up to the Festival with CGAF
VIP’s as we gather at on of Coconut Grove’s
more picturesque Hotels.
SPONSOR SUMMITAn annual breakfast held at the architecturally
award-winning Mayfair Hotel & Spa allows
sponsors to come together prior to the
Presidents ’ Day weekend event. Sponsors
are presented with a reveal of the
advertising campaign for the upcoming Festival,
as well as all of their fulfillment materials.
PALETTE BREAKFASTThe Palette Breakfast offers patrons a private
reception held at the luxurious Ritz-Carlton
Coconut Grove, complete with an exquisite
breakfast and the opportunity to meet
the annual poster artist. Palette members
receive complimentary valet parking at the
Ritz-Carlton the day of the breakfast.
Weekend-long perks include a 10% discount for
artwork purchased at the Festival (from
participating artists), all-access credentials that
gain entrance into the Festival and into our
Hospitality Pavilion for all three days of the event,
a commemorative poster and a credit toward the
purchase of Festival merchandise.
HOSPITALITY PAVILIONA designated area in the Festival offers VIP
attendees an opportunity to socialize and enjoy
limited complimentary appetizers and beverages
all day, each day at the Festival.
AT THE EVENT
SPONSORSHIP BENEFITS
THE COCONUT GROVE ARTS FESTIVAL (CGAF) is committed to offering our
supporters valuable and effective sponsorship packages. A customized sponsorship package will be
developed to fit your company’s individual needs. Sponsorship packages range from $10,000 to
$150,000. The following opportunities are a sample of what is available:
ON-SITE ACTIVATIONSJoin us at one of the weekend’s most attended events and engage with a desirable audience face-to-
face. Customized packages that include on-site activations can leverage:
High-traffic placement
High-visibility booth signage
Sampling and couponing availability
Cross promotional opportunities
Tickets & Hospitality Passes
CGAF Gallery Opening
ON & OFF SITE SIGNAGEIn addition to your own space at CGAF, the event provides several opportunities for multiple
location signage to remind patrons of your brand. Depending on your commitment, your logo will
be seen on-site via:
Entry/Exit Arches
Pole Banners
Sponsor & Entertainment
Towers
Custom Banners
Digital Billboards
CGAF Collateral Materials
Specialty Booths
Credentials & Tickets
30 or 60 second video on Main
Stage Entertainment Screen
AWARD-WINNING ADVERTISING CAMPAIGNDepending on your level of investment, your message will be seen during CGAF’s promotional periods
as well as on-site, through a variety of media:
Television
Out of Home
Online & Local Radio
Digital Networks
Social Media
Festival Website
Public Relations
Google Advertising
CGAF.COM
SPONSORSHIP OPPORTUNITIES
TITLE SPONSOR & PRESENTING SPONSOR: Major visibility for your corporate brand, beginning
with our promotional & marketing campaigns coupled with onsite activation to reach your target
audience.
VIP CORPORATE PRIVATE HOSPITALITY: Corporate brand exposure while enjoying a private area.
Provide a VIP festival experience for your employees, guests, or clients.
FESTIVAL SPONSOR: Interact and connect directly with patrons. Enjoy online and onsite presence to
promote your products and services.
IN-KIND SPONSOR: Companies who want a strong presence at the festival and want a strong media
presence that CGAF can deliver, will find a great value in this package.
Main stage
Children’s
Entertainment Stage
Website
The Family Zone
Hospitality
Volunteer Program
Culinary
CGAF Gallery
Credential & Ticket
NAMING RIGHTS Sponsorship packages with naming rights:
CGAF.COM
FOR MOREINFORMATIONCONTACT:
PHONE: (305) 447-0401
EMAIL: [email protected]
CONTACT US
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