february 28, 2014 • ux basics user experience strategy€¦ · strategy february 28, 2014 • ux...
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USER EXPERIENCE STRATEGY
FEBRUARY 28, 2014 • UX BASICS
Megan Erin Miller Web Designer, Stanford Web Services [email protected] • @meganerinmiller
USER EXPERIENCE DESIGN THE BASICS OF
What is your user’s experience? What are they trying to do, and what is getting in their way?
§ UNDERSTAND YOUR USERS THROUGH: § Empathy § User research § User testing § User feedback
USER EXPERIENCE DESIGN
Empathy Make it easier for them to reach their goals.
§ KNOW YOUR USERS § CREATE PERSONAS
USER EXPERIENCE DESIGN
Personas help us empathize
§ “FAKE” PEOPLE THAT REPRESENT REAL USER GROUPS
USER EXPERIENCE DESIGN
What goes in a persona?
§ PHOTO § NAME § ROLE § AGE § LOVES § DISLIKES § THEIR GOALS § SPECIAL CONSIDERATIONS
USER EXPERIENCE DESIGN
How do personas help us?
§ DESIGN FOR THEIR GOALS § DESIGN FOR ANY SPECIAL
CONSIDERATIONS § CRAFT THE RIGHT TONE
USER EXPERIENCE DESIGN
Developing a content strategy
§ KNOW YOUR USERS § STRUCTURE YOUR DESIGN
TO SUPPORT USER GOALS § CRAFT THE RIGHT TONE § DOCUMENT IN A
STYLE GUIDE § CREATE CONTENT THAT IS
RELEVANT TO YOUR USERS
USER EXPERIENCE DESIGN
Page/Section Goals Worksheet
USER EXPERIENCE DESIGN
EXERCISE… LET’S DO AN
We need a webpage for our upcoming event
§ WE HAVE: § An image § Copy (event details)
§ WHAT WE NEED TO DO: § Understand our users § Figure out content
hierarchy § Create a design § Build the webpage § Follow Stanford
Identity Guidelines
EXERCISE: EVENT WEBSITE
Our materials
Photo credit: Linda A. Cicero / Stanford News Service, SALLIE
EXERCISE: EVENT WEBSITE
Who are our users? Identify primary and secondary audience
§ NATURE ENTHUSIASTS § EARTH SYSTEMS
SCHOLARS § LOCAL COMMUNITY
MEMBERS
EXERCISE: EVENT WEBSITE
What is the main message you are trying to get across?
§ WHAT MAKES YOUR EVENT STAND OUT?
§ WHY IS IT IMPORTANT? § WHY SHOULD THEY GO?
EXERCISE: EVENT WEBSITE
What are your user’s goals?
§ UNDERSTAND IF THE EVENT IS FOR THEM § What is it? § Is it relevant to them?
§ FIGURE OUT IF THEY CAN ATTEND THE EVENT § When is it, where is it?
§ REGISTER
EXERCISE: EVENT WEBSITE
What are your goals?
§ GET THEM TO REGISTER
EXERCISE: EVENT WEBSITE
What info is most important for them to reach their goals?
EXERCISE: EVENT WEBSITE
“Is this event for me?”
EXERCISE: EVENT WEBSITE
“Can I attend the event?”
EXERCISE: EVENT WEBSITE
“I want to go! How do I register?”
EXERCISE: EVENT WEBSITE
How can we order the page better?
EXERCISE: EVENT WEBSITE
Balance business goals with user goals.
EXERCISE: EVENT WEBSITE
1 3
2
4
Our new webpage
EXERCISE: EVENT WEBSITE
Place your image
EXERCISE: EVENT WEBSITE
Good design starts with content hierarchy.
EXERCISE: EVENT WEBSITE
§ STYLES COME LATER
RESOURCES
Some additional reading:
RESOURCES
§ Content Comes First https://swsblog.stanford.edu/blog/content-comes-first
§ Choosing the RIGHT image for your webpage https://swsblog.stanford.edu/blog/imagery-101-choosing-right-image-your-webpage
THANK YOU!
Megan Erin Miller Web Designer, Stanford Web Services [email protected] • @meganerinmiller