federation of tax administrators 2011 technology conference · analytics software as a service...
TRANSCRIPT
9/5/11
FTA 1
Federation of Tax Administrators 2011 Technology Conference
Keynote Speech “Mashups, Mobility and Analytics: Are you ready for the new world of tax administration?”
John Doyle, Senior Manager Deloitte Consulting, LLP August 15, 2011
Copyright © 2011 Deloitte Development LLC. All rights reserved. 1
Cloud Computing Analytics
Software as a Service (SaaS)
Service Oriented Architecture (SOA)
In-memory Business Data Management
Visualization
Mobile Security
Mobility
Mash Ups
E-commerce
CRM RFID
GPS Cyber Intelligence
Wireless Devices
Social Computing
Business Intelligence
Green IT
IT Automation
Consumerization Social Networking
IT Cost Optimization
Insourcing & Outsourcing of Services
Grid Computing
Nanotechnology
Wearable Computers
Enterprise Architecture
Social Media
Unified Communication
HTML5
.NET
Unified Storage
Data Management
User Engagement
“Almost Enterprise” Applications
CIOs as Revolutionaries
Social Business
9/5/11
FTA 2
Copyright © 2011 Deloitte Development LLC. All rights reserved. 2
Cloud Computing Analytics
Software as a Service (SaaS)
Service Oriented Architecture (SOA)
In-memory Business Data Management
Visualization
Mobile Security
Mobility
Mash Ups
E-commerce
CRM RFID
GPS Cyber Intelligence
Wireless Devices
Social Computing
Business Intelligence
Green IT
IT Automation
Consumerization Social Networking
IT Cost Optimization
Insourcing & Outsourcing of Services
Grid Computing
Nanotechnology
Wearable Computers
Enterprise Architecture
Social Media
Unified Communication
HTML5
.NET
Unified Storage
Data Management
User Engagement
“Almost Enterprise” Applications
CIOs as Revolutionaries
Social Business
Copyright © 2011 Deloitte Development LLC. All rights reserved. 3
Cloud Computing Analytics
Software as a Service (SaaS)
Service Oriented Architecture (SOA)
In-memory Business Data Management
Visualization
Mobile Security
Mobility
Mash Ups
E-commerce
CRM RFID
GPS Cyber Intelligence
Wireless Devices
Social Computing
Business Intelligence
Green IT
IT Automation
Consumerization Social Networking
IT Cost Optimization
Insourcing & Outsourcing of Services
Grid Computing
Nanotechnology
Wearable Computers
Enterprise Architecture
Social Media
Unified Communication
HTML5
.NET
Unified Storage
Data Management
User Engagement
“Almost Enterprise” Applications
CIOs as Revolutionaries
Social Business
9/5/11
FTA 3
Mobility
Copyright © 2011 Deloitte Development LLC. All rights reserved. 5
What if you…
Could touch & feel your data
Could re-deploy your workforce on the way to lunch
Could bring your entire backend system into your car
Were more efficient away from the office than in it
What if DISCONNECTED was more powerful than CONNECTED?
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 6
What is Mobility?
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Accelerated Adoption of Connective Technology
0
100
200
300
400
iPod BlackBerry Netbooks iPhone iPad Next Big Thing
Day
s
Technology Adoption: Number of Days to Reach 1MM Units Sold
~300 ~180 ~75 ~30
2010 2002 2002 2007 2007
~360
2012
~15
?
+
+
+
Lower Prices $ $
Increased Mobility
Enhanced Usability
Evolved Connectivity
Adoption Drivers
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 8
Mobile Industry Has Gained Momentum
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World Mobile Workforce, 2006-2011
World mobile workforce, mln Share of mobile workforce in total world workforce, %
Wor
ld m
obile
wor
kfor
ce, m
ln
Shar
e of
mob
ile w
orkf
orce
, %
Changing work processes allow a higher level of mobility and require a higher degree of
collaboration across teams.
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 10
Benefits of Mobile Applications
0% 10% 20% 30% 40% 50% 60% 70% 80%
What benefits has your firm experienced as a result of deploying Mobile Applications?
Increased Worker Productivity
Increased Decision-Making
Customer Issue Resolution Speed
Internal IT Issue Resolution Speed
Improved Customer Satisfaction
Increased Responsiveness
Reduced Personnel Costs
Competitive Differentiation
Reaction to Trends
Improved Perception
75%
65%
48%
48%
42%
16%
16%
14%
14%
10%
Copyright © 2011 Deloitte Development LLC. All rights reserved. 11
Overview of the Mobile Technology
Applications
Databases
Connector Architecture
Web Services
Software Applications
Files
Management Console Security
Mobile Services
Unwired Platform
Enabling Applications
Custom Applications
Tool Integration Mobile
App Tools
Create Consume Connect
Control
9/5/11
FTA 7
Copyright © 2011 Deloitte Development LLC. All rights reserved. 12
Cross-Industry Mobile Enterprise Opportunities
Wireless Pacemaker Monitoring Nurses’ Tablets
Admission & Care Tracking Personal Health Monitoring
Healthcare
Banking Deposits
Budgeting Financial Management
Offers & Rewards
Financial Services
Smart Posters
Mobile Utilities Usage Monitoring Location-based Advertising & Deals
Energy & Retail
Counterfeit Goods Monitoring
Asset, Personnel, and Target Tracking
Parcel Tracking & RFID
Battlefield Communications
Logistics
Delivery Route Monitoring
Copyright © 2011 Deloitte Development LLC. All rights reserved. 13
Tax & Revenue Mobile Agency Opportunities
Tax & Revenue
Call Center Monitoring
Financial Overview
Payment Scheduling
Employer Reporting
Extension Filing
Collections
Profile Maintenance
Field Audit Registration
License Status Checking
Abatement Filing
Workload Balancing
Taxpayer Self Service Admin
Mobile Management
Case Management
Refund Check Status
External
Internal Compliance
Internal Operational
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 14
The Possibility for Tax & Revenue
Geotagging Nike Counterfeit Goods Case Tax & Revenue
Warning Tax System Tablet App Gas Station Cigarette License Tax Collector
Copyright © 2011 Deloitte Development LLC. All rights reserved. 15
The Possibility for Tax & Revenue
GPS with Analytics Schwan Food Co. Case Tax & Revenue
Tablet App Potential High-Risk Audit Cases Field Auditor Audit Calls
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Analytics
Copyright © 2011 Deloitte Development LLC. All rights reserved. 17
What if you…
Could see your data in different colors, shapes, sizes, locations
Never had to Wait for a report.
You could become a data model and miner within one day
Analytics and Reporting were completely owned, managed
and executed by Business Users?
Could interpret massive quantities of data through Intuition
9/5/11
FTA 10
Copyright © 2011 Deloitte Development LLC. All rights reserved. 18
Seeing Data
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It’s possible with the evolution of analytics
Reporting Analytical
insight
Query/ad hoc exploration
Investment in business analytics
Stra
tegi
c im
pact
• Customer analysis
• KPIs • “Slice and
dice”
• Customer insights
• Service delivery effectiveness
• Behavioral analytics • Predictive analytics/
modeling • Customer modeling • Fraud detection &
prevention
Data Information Knowledge
Stage 1: Initial
Stage 2: Developing
Stage 3: Industry standard
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 20
So how do we get…
From…
To?
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It’s called In-Memory Analytics and Visualization
Structured Data
DATA WAREHOUSE
Unstructured Data In-‐memory Appliance
In-‐Memory Analy>cs
Data Visualiza>on
Source: Tableusoftware.com.
9/5/11
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 22
Why do we need it?
The challenges:
Good news:
2006 2009 2011
$150 $35 $17.50
Average price of 1GB of RAM
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How else will it help your organization?
Speed Accessibility Productivity Better Decisions
Source: “The BI Survey 9,” Business Application Research Center, 2010. www.bi-survey.com
100 200 300 400 500 600
On-disk
In-Memory
To update, In-Memory Response Time = 19x faster
Response Time (Seconds)
9/5/11
FTA 13
Copyright © 2011 Deloitte Development LLC. All rights reserved. 24
The Possibility for Tax and Revenue
Identification of patterns in health, wealth, and GDP
TRM
Discovering patterns to identify tax fraud
Visualize data in seconds
TRM Data from 2007 – Present Day
Your Desktop in 1 click
Copyright © 2011 Deloitte Development LLC. All rights reserved. 25
The Possibility for Tax and Revenue
Field Audit ??
Instant Access to Structured and Unstructured Data…
Real-time Query
Access your data in seconds • No IT staff needed • No lengthy ETL process • Ability to take your data mobile
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FTA 14
Mash Ups
Copyright © 2011 Deloitte Development LLC. All rights reserved. 27
What if you…
Found it easier to interact with work screens than personal web screens
Could access internal and external systems in Exactly the same way
The screens that you Sketched on the whiteboard became the ones that you used at work.
Were only limited by your own imagination
Never had to Hit Alt/Tab Again
9/5/11
FTA 15
Copyright © 2011 Deloitte Development LLC. All rights reserved. 28
What Is a Mash Up or Composite Application?
Copyright © 2011 Deloitte Development LLC. All rights reserved. 29
Easy to build User Interfaces
Collections Funnel
Collections Control Center
Step 1 Step 2
Collections Control Center Collections Target Collections Funnel
Step 3
Collections Control Center
Collections Funnel
Composite applications: Combine functionality or data from multiple existing applications, data stores, or externally hosted applications Into one coherent user interface
9/5/11
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 30
Enterprise Technology Maturity
Timeline
Bus
ines
s Va
lue
Mainframe/ MRP ERP Solutions Mainframe/ MRP ERP Solutions Adaptive/
Role-Based
Stage 1 Stage 2 Stage 3
Opportunities: • Rich user
experience • Increased
visibility • Rapid deployment
Opportunities: • Increased process
efficiency • Horizontal
visibility
Opportunities: • Electronic record
keeping • Audit and
Traceability
Copyright © 2011 Deloitte Development LLC. All rights reserved. 31
What can Composite Applications do?
Tax & Revenue Department Collections CRM Registration
9/5/11
FTA 17
Copyright © 2011 Deloitte Development LLC. All rights reserved. 32
What can Composite Applications do?
Account Maintenance
Case Status/ Details Correspondence/ Feedback
Taxpayer Overview
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Composite Applications for Rich User Interfaces Data Visualization
Service Based Applications Collaborative Services
Customer Self Service & Ecommerce
9/5/11
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Copyright © 2011 Deloitte Development LLC. All rights reserved. 34
Why use Composite Applications?
Faster Searching Large Data Handling
Richer GUI Faster Response More Robust Security
“Drag and Drop” Based Creation
Out of the Box Integration
Architecture Agnostic
Major Browser Support
Leverage Enterprise Branding
Prototyping in Design
Seamless Integration
Present Complex and
Large data sets
Boost Branding
Improve User Experience and
productivity
Copyright © 2011 Deloitte Development LLC. All rights reserved. 35
Potential Uses
Customer-facing portals
Call centre Applications
Modernization
Mobile Applications
Cross Agency Applications
9/5/11
FTA 19
Copyright © 2011 Deloitte Development LLC. All rights reserved. 36
Possibility for Tax and Revenue
Real Estate Location Social Networks External
Corporate Commission
Debt Management Services
Retirement Administration
Cross Agencies
What If….
9/5/11
FTA 20
Copyright © 2011 Deloitte Development LLC. All rights reserved. 38
The Art of the Possible
Compliance Metrics John’s Dashboard
Copyright © 2011 Deloitte Development LLC. All rights reserved. 39
9/5/11
FTA 21
Copyright © 2011 Deloitte Development LLC. All rights reserved. 40
Yes you could…
Have a User Interface that is specifically tailored to you,
Instantly understand and interpret large quantities of data,
And do so completely disconnected and with a flick of the finger
It All Starts By Asking “What If…”
Federation of Tax Administrators 2011 Technology Conference
Keynote Speech “Mashups, Mobility and Analytics: Are you ready for the new world of tax administration?”
John Doyle, Senior Manager Deloitte Consulting, LLP August 15, 2011
9/5/11
FTA 22
Copyright © 2011 Deloitte Development LLC. All rights reserved. 42
Instantly understand and interpret large quantities of data,
And do so completely disconnected and with a flick of the finger
Have a User Interface that is specifically tailored to you,
It All Starts By Asking “What If…”
Yes you could…