federico de silva ignite presentation
DESCRIPTION
This presentation describes the monitoring, evaluation and implementation of a social marketing planTRANSCRIPT
![Page 1: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/1.jpg)
Social Marketing Plan, Steps 8 – 10
Team FEHM: Federico De Silva
Step 8
•Monitoring & Evaluation
Step 9
•Budgeting
Step
10
•Implementation
![Page 2: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/2.jpg)
• Progress
• Outcomes
• Goals
Monitor and Evaluate
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• Effectiveness
• Audience
Monitoring Plan
![Page 4: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/4.jpg)
Monitoring ≠
Evaluation
![Page 5: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/5.jpg)
Establishing a Solid Baseline for Evaluation
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Audience for Evaluation
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• Activities
• Audience reached
• Feedback
Process Evaluation
![Page 8: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/8.jpg)
Outcomes Evaluation
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Data gathering
![Page 10: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/10.jpg)
Analysis and Synthesis
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Why Fund a Social Marketing Plan?
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Who pays for the marketing campaign?
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Comprehensive Marketing Budget
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Budget Breakdown
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Implementing the Plan
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Pilot Program
![Page 17: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/17.jpg)
Challenges Part I: People and Money
![Page 18: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/18.jpg)
Challenges Part II: It’s Government Work
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Bringing it all together
Background & purpose
Situation analysis
Target audience
Marketing objectives &
goals
Behavior influencing
factorsPositioning statement
Marketing mix strategies
Monitoring & evaluation
Budget
Implementation
![Page 20: Federico De Silva Ignite Presentation](https://reader033.vdocument.in/reader033/viewer/2022061220/5485d138b47959f60c8b4f43/html5/thumbnails/20.jpg)
Thank you!