fedex brand presentation
DESCRIPTION
Its all about branding of FedexTRANSCRIPT
![Page 1: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/1.jpg)
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Mayank12336093Kunal 12390911Amit 12386522Rohit 12336082
Team Members
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History of Federal Express
Founded in June 1971, by
Frederick W. Smith “Federal” nationwide
economics
“Express” means speed.
The headquarters changed
from Little Rock to Memphis(http://about.fedex.designcdt.com/our_company/company_information/fedex_history)
![Page 4: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/4.jpg)
1973
14 cargo aircrafts delivered 186 packages in 25 U.S cities
1977
Congress passes Public Law 95-163(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
Timeline of Federal Express
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1978
Listed in New York Stock Exchange,
ticker symbol FDX
Timeline of Federal Express
![Page 6: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/6.jpg)
1981
Overnight letter service
International service in Canada
First hub at Memphis Int’l Airport
1983
First U.S. company to reach revenues of $1 billion
(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
Timeline of Federal Express
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1994
www.fedex.com
1998
Acquires Caliber System Inc. and creates
FDX Corporation.
(http://about.fedex.designcdt.com/our_company/company_information/fedex_history/fedex_timeline)
Timeline of Federal Express
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2000
FDX corporation renamed FedEx
Corporation
Timeline of Federal Express
![Page 9: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/9.jpg)
Brand Name - FedEx
Corporation
URL - www.fedex.com
Logo -
Color - Purple
Tagline Slogan - “We
Understand”
Brand Elements
![Page 10: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/10.jpg)
Facts
Employees 280,000
More than 220 countries &
territories
654 aircraft; 375 airports served
worldwide; over 80,000 motorized
vehicles
Revenue in FY 2008-09 $35.5
billion
More than 7.5 million shipments
/day
http://about.fedex.designcdt.com/our_company/company_information/fedex_facts
![Page 11: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/11.jpg)
How FedEx became so popular & successful
Unique events
Quality
Standards
Packaging &
Solutionshttp://news.van.fedex.com/freeresumeprinting
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Achievements
![Page 13: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/13.jpg)
Logo Transformation
1974
1978
1994
2000
![Page 14: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/14.jpg)
Brand Architecture
![Page 15: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/15.jpg)
Company Tie-ups
hp
Amazon.com
IBM
Alcon movie distribution *(Warner brothers)
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Brand Awareness
![Page 17: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/17.jpg)
Brand Awareness
![Page 18: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/18.jpg)
Replacing narrow body aircraft
In their facility - Solar powered
hub
Recyclable material for
packaging
Delivering Care - disaster American Red Cross
Heart to Heart International
ORBIS International
FedEx Cares Week
Corporate Social Responsibility
![Page 19: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/19.jpg)
Consumer Perception
Convenience
Reliable brand
Trust worthy
Safety
Customer friendly
![Page 20: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/20.jpg)
CBBE Pyramid
Commitment to Delivery
Trust & Loyalty
Associations
Responsibilities
Salience
Imagery
Feelings
Salience
Judgments
Resonance
![Page 21: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/21.jpg)
Nowhere to everywhere
First Mover Advantage
Consistency
Advertising campaigns
Associations
CSR
Quality Standards
Price
Brand Extension
“Just
FedEx
it”
![Page 22: FedEx Brand presentation](https://reader033.vdocument.in/reader033/viewer/2022051513/5459a441b1af9f40378b546b/html5/thumbnails/22.jpg)
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Thank You