Playful • Audacious • Rebellious • Energized

SO/ SOTOGRANDE SPAINOPENING JUNE 2021

FIND YOUR LOCAL DEVELOPER CONTACT ON GROUP.ACCOR.COM/HOTELDEVELOPMENT

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R A F F L E S \ O R I E N T E X P R E S S \ F A E N A \ B A N Y A N T R E E \ D E L A N O \ S O F I T E L L E G E N D \ F A I R M O N T \ S L S \ S O

S O F I T E L \ T H E H O U S E O F O R I G I N A L S \ R I X O S \ O N E F I N E S T A Y \ M A N T I S \ M G A L L E R Y \ 2 1 C \ A R T S E R I E S

M O N D R I A N \ P U L L M A N \ S W I S S Ô T E L \ A N G S A N A \ 2 5 H O U R S \ H Y D E \ M Ö V E N P I C K \ G R A N D M E R C U R E \ P E P P E R S

T H E S E B E L \ M A N T R A \ N O V O T E L \ M E R C U R E \ A D A G I O \ M A M A S H E L T E R \ T R I B E \ B R E A K F R E E \ I B I S

I B I S S T Y L E S \ G R E E T \ I B I S B U D G E T \ J O & J O E \ H O T E L F 1

Feel the pulseThe epitome of rebellious luxury, SO/ combines the vibrant personality and avant-garde style of a designer hotel with the distinct positioning of a high-end, fashionable lifestyle brand. Audacious, playful, sophisticated and bursting with local energy, SO/ is the place to be and be seen.

sofitel.com

8 COUNTRIES

North, Central America & Caribbean

Northern Europe

Southern Europe

India, Middle East & Africa

Greater China

South East Asia

Pacific

Top 3 unique selling propositions

Upcoming properties

Flagships to visit

94%BRAND AVERAGE

OF SATISFIED & VERY SATISFIED GUESTS

89.2/100SO/ OUTPERFORMS

COMPETITORS ON E-REPUTATION PERFORMANCE SCORE

20A BOOMING PIPELINE

& COLLECTION OF 20 SO/ BY 2023

PassionsFashionSO/ is an artistic vision brought to life by a celebrated name from the ever vibrant and expressive world of fashion. From internationally renowned names like Christian Lacroix (SO/ Bangkok) to Kenzo Takada (SO/ Mauritius), Karl Lagerfeld (SO/ Singapore) to Viktor & Rolf (SO/ Berlin Das Stue), and Ralph & Russo (SO/ Uptown Dubai) to Guillaume Henry (SO/ Paris).Each hotel is a fashion statement in its own rights: distinct hotel emblem and staff uniforms, iconic art & design collectibles, exclusive guest amenities, signature hotel spaces etc.

Playful EntertainmentSO/ is where locals and travellers meet in like-mindedness to experience the energy of ‘the place’, to be energized and entertained. At SO/, guests are thrilled with fashionable and social luxury experiences that capture the vivacity and vibe of the locale - the trendiest of local scene.

Avant-garde designEvery SO/ address is an avant-garde and master-piece, embellished with vivid design elements, textures, colors and influences of the destination, giving each hotel a one-of-a-kind personality and style.

Dubai, U.A.E., 188 rooms (2021)Paris Morland, France, 161 rooms (2021)Kuala Lumpur, Malaysia, 213 rooms (2022)Los Cabos, Mexico, 200 rooms (2022)Zhengzhou, China, 212 rooms (2024)

Development

Programming(1) For AAA ultra city center, historic conversion, the room size and areas can go down by 10-15%

(2) Based on market demand

PRIME SECONDARY AIRPORTS New Built & Conversion LOCATIONS LOCATIONS SUBURBS

CAPITALS, KEY CITIES & RESORT DESTINATIONS

MAJOR DOMESTIC DESTINATIONS

OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

LIFESTYLE - LUXURY INTERNATIONAL 5 STARS

ROOMS URBAN RESORTS

— Average number of rooms 200-250 100-200— Room average size (1) (sqm) 40 and + 45 + balcony— Total Gross Floor Area (1) (sqm) 90-110 100-120

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

1 Breakfast Restaurant (Colour Oven)1 Destination Restaurant (Society)1 Hi-SO Signature Rooftop BarBeach Club for resortSoSpaSoFit

Swimming pool

Social Meetings & EventsBallroom (2)

Business Centre available

Mixo Lobby LoungeClub SignatureKids Club (2)

BANGKOK THAILAND

SINGAPORE SINGAPORE

BERLIN DAS STUE GERMANY

PASEO DEL PRADO LA HABANA HAVANA CUBA

THE RISING PLAYFUL LUXURY

Both luxurious & playful best of both worlds in a surprising way.Avant-garde in design, sophisticated in feel.Local energy & vibrancy “The place to be & be seen“.Booming portfolio with 20 hotels by 2023 triple-digit growth.

THE ONLY FASHION-LED HOTEL BRAND

Distinct fashion signature from a renowned designer for each address.High impact fashion items on guest perception.Positive impact on employee engagement.

THE ATTRACTIVE BUSINESS MODEL

Optimized hotel investment value. High perceived value for guests.High average room rate and brand premium.High PR value.Highly attractive for locals driving additional F&B revenue & bottom line.

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Customer profile Operating mode23% 77%

23% 77%

BUSINESS LEISURE

DOMESTIC FRANCHISE MANAGEMENTINTERNATIONAL

0% 100%

Global footprint of 21 hotels

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3

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NETWORK PIPELINE 9 HOTELS 1,350 ROOMS

12 HOTELS 2,239 ROOMS

250 +181397 +162

– +415

92 +538

– +212481

+296130

+435

ROOMS NETWORK +PIPELINE

HOTELS NETWORK

12%

16%

12%

18%

6%

22%

16%

OPEN + PIPELINE