female founders in tech - italy

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Official 2013 Italian list of female founders in tech by Girls in Tech Italy

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Page 1: Female Founders in Tech - Italy
Page 2: Female Founders in Tech - Italy

Micaela Terzi & Emanuela Donetti

AboutMicaela Terzi is Journalist and Polis Maker, expert in Partecipatory Strategies and Web&Communication specialist. Since 2009 she is Visiting Professor at Politecnico, Bicocca and Cattolica University in Milan.Emanuela Donetti is Geographer and Polis Maker, expert in Mobility Management. She is Professor of Innovation at the Department of Techniques of Construction, Faculty of Architecture at Haute École de Paysage Ingegnerie, Architecture of Geneva (CH).

Founders of Urbano CreativoUrbano Creativo was founded with the purpose to assist local governments and private companies in the management and communication of the transformation of the city and its inhabitants, through the use of modern technologies and ICT products of last generation. It designs Smart and Green Cities, offering innovative services that aim to improve the quality of life in the city.

www.urbanocreativo.it

Page 3: Female Founders in Tech - Italy

Valentina Tibaldo, Monica Archibugi & Giulia Gazzelloni

AboutValentina is the CTO of Le Cicogne, she is 27 years old and holds a degree in informatics. Monica, 25, had the original business idea for Le Cicogne, being an experienced babysitter. She is the CEO of Le Cicogne.Giulia is 23 yeards old and is the COO, in charge of the marketing and business development.

Founders of Le CicogneLe Cicogne is an easy and quick system which allows to bring together supply and demand for child care services. Through the network www.lecicogne.net parents can be contacted by young adults between 18 and 28 years, previously trained and certified, in trust for services such as baby sitting, baby taxi and baby tutoring.Le Cicogne are now active in Rome and soon in other Italian cities; the startups has enabled over 400 young people in order to match work with families seeking assistance.

www.lecicogne.net

Page 4: Female Founders in Tech - Italy

Antonella Sinigaglia

AboutAntonella has a strong creative background (H-art, WPP, Nurun) with over ten years of building online experiences for some of the world’s most recognized brands. She is expert in concept development for media, mobile and entertainment markets. She defines herself as a “real geek”, passionate about technology, interaction design and mobile.

Founder of FannabeeFannabee is the must-have app for mega-fans and record collectors. It’s the only one which combine social, mobile, marketplace, rewards in a single platform. We engage collectors and give them a professional tool to show to be the number 1 fan! Through Fannabee fans can manage their collections, trade and sell items and check their Fan Score®!

fannabee.com

Page 5: Female Founders in Tech - Italy

Cinzia Carta

AboutCinzia holds a Law Degree and a Master Degree in Human Re-sources; she worked as a HR specialist for an international corpo-ration before travelling to San Francisco with her husband who is a startupper and their daughter, to deeply breathe the air of Silicon Val-ley and the startup world. She describes herself as determined and self ironic, always willing to act and change things without waiting for the right opportunity to just happen by itself.

Founder of GlaamyGlaamy is a service for all those people who are always too busy to book a beauty treatment in advance.Glaamy lets you find the nearest Beauty Salon that is available, without the need to book it in advance. The Beauty Salons manage their appointment availability on Glaamy, as soon as a customer cancels her reservation or whenever a slot remains unbooked.

glaamy.com

Page 6: Female Founders in Tech - Italy

Ilaria e Giulia Mantovani

AboutThey are two sisters (Ilaria is 25 and Giulia is 27) and they both worked in the family business in the fashion industry and then decided to start a our own company. They love Italian fashion and that’s why they decided to create Corsoalto that promotes Italian fashion taste and selection in the world.

Founders of Corsoalto Corsoalto is the very first Italian designer fashion boutiques aggregator. On Corsoalto you can find the best Italian designer clothes as they’ve been selected by the most important fashion independent retailers of our country. Italy has a long tradition in the fashion industry and its unique selection is renowned all over the world. Corsoalto allows customers from everywhere in the world to shop as if they were in the best Italian fashion streets.

corsoalto.com

Page 7: Female Founders in Tech - Italy

Giulia Valente

AboutCo-founder of Tacatì, a Turin-based start-up that wants to create a better food system and give people easy access to good food from local producers. She studied Economics at Bocconi and HEC Paris, then worked in marketing at Philips. Besides Tacatì, she mostly enjoys skiing down her beloved Alps at full speed.

Founder of TacatìTacatì is an ecommerce platform that allows people to buy their groceries online directly from small-scale, local shops and producers and have everything delivered to their home, office or nearest pick-up place. Our aim is to cre-ate a better food system that is respectful of the environment, of the local economy and of people’s needs.

tacati.com

Page 8: Female Founders in Tech - Italy

Lucia Rampanti

AboutLucia was born in Genoa, she lived in Verona, Milan, Grenoble, Turin, always trying to find her own way. She graduated magna cum laude in Architecture at the PoliMi. She performed successfully during her paths in the excellence programs of Collegio di Milano, Alta Scuola Politecnica and Accademia Adrianea, which allowed her growing in very diverse contexts.

Founder of UpenduUpendu is an app for the exchange of expertise and material goods between people who share the same pas-sions. It is the social commerce platform for barter. We found that the market need is the lack of expertises and materials for newbies and experts that are involved in hobbies, leisures and pastimes. Our vision is a world of com-munities based on sharing and mutual trust.

upendu.com

Page 9: Female Founders in Tech - Italy

Emanuela Zaccone

AboutEmanuela is data analysis and Social TV enterpreneur.In 2013 she co-founded AIDA Monitoring, an Italian startup focused on customized solutions for Social Media and Web Monitoring and predictive analytics. In 2011 she also co-founded - and she’s the Social Media Strategist - of TOK.tv, the San Francisco based startup that realized the first «voice enabled second screen apps».She has 6+ years of experience in Social Media Marketing and Analysis field.As Social Media Strategist and analyst she worked for big Italian companies (Eridania, Telecom Italia and LUISS University).She completed her Phd in 2011 between the universities of Bologna (Italy) and Nottingham (UK), with a project about Social Media Marketing, audiovisual products and user engagement.

Founder of AIDA Monitoring AIDA Monitoring offers, through custom dashboards and key performance indicators, personalized real time Web and Social Media monitoring solutions. We build analysis models that translate data into actions making sense out if data.

aidamonitoring.it

Page 10: Female Founders in Tech - Italy

Clizia Welker

AboutClizia is business designer and startupper with a research-oriented mindset,. she got a Master in Business Design, a MSc in Langua-ges and a minor in European culture and Languages. She has an international background, working and studying in different crountries like the Netherlands where she worked as Project Manager in the media&communication field. She had competences in brand iden-tity, design strategy, user experience, project management, service design.

Founder of BestiacceBestiacce is a platform for pet lovers that stands for a new, sustainable and smart approach to adopting and taking care of pets. Bestiacce creates a link between potential adopters and Italian dog and cat shelters, identifying the right match for every adopter by crossing info on the owner’s lifestyle and the pet’s character. At the same time, Bestiacce offers a range of customized post-adoption services and it will host an e-commerce site where pet ow-ners can buy food & accessories that are selected on the basis of quality, sustainability, design.

bestiacce.com

Page 11: Female Founders in Tech - Italy

Valentina Montagna

AboutValentina is Co-founder of Urlist and UI&UX designer.She has worked for Edizioni Zero (the the most-read event and lifestyle magazine in Milan) and for many others as freelancer (4mmg and Molotro). She studied at Accademia delle Belle Arti di Brera and holds a Master of Arts in Graphic Design and Communication Design from Politecnico di Milano.

Founder of UrlistUrlist wants Internet users to organize their searches into lists, selecting the best web resources based on their expertise and passions. Everyone has authority on something: they just need a way to curate their own corner of the Web.

urli.st

Page 12: Female Founders in Tech - Italy

Luisa Chiddo

AboutLuisa is 29 years old, food photographer and stylist, chef and som-melier. Luisa holds a Degree in Law and she is in charge of the food and wine choice at 3wine.

Founder of 3wine3wine is a wine e-commerce platform. Every month a combination of three wines with three courses for a full dinner is proposed and delivered to you.

3wine.it

Page 13: Female Founders in Tech - Italy

Valentina Maria Cianci and Nicole Novielli

AboutValentina has worked in Accenture for 3 years and was marketing and sales manager at Bookingshow before launching Splashmood. She studied in Bologna, Milan and Los Angeles (UCLA) and hols a Master Degree from Bocconi. CEO in splashmood.Nicole is the CTO and co-founder of splashmood. She is research fellow at University of Bari (CS) and previously was Chief Research Officer at Qiris. She holds a Master of Science in CS and a PhD

Founders of SpashmoodSplashmood is a live platform to gamify and enhance a party.

splashmood.com

Page 14: Female Founders in Tech - Italy

Nicoletta Donadio

AboutNicoletta is a graphic designer and social media manager. She incorporated her first startup four years ago: HiNii. She is co-founder of (i) a startup association based in Turin: http://cocktailstartup.com and (ii) a start up named Challenge in. Today she is co-founder of Fanchimp, a company started and developed in Chile.

Founder of Fanchimp It’s a social media management tool for small companies, in particular for online seller like Etsy and Ebay seller. We help them manage their social media presence with a tool that permits them to schedule contents and select intere-sting news to share with their followers

fanchimp.com

Page 15: Female Founders in Tech - Italy

Annalisa Balloi

AboutAnnalisa is specialized in microbial ecology and bioremediation; she is a PostDoc researcher at the University of Milan. Co-founder and CEO of Micro4yoU.

Founder of Micro4yoUMicro4yoU (spin-off company founded in 2010), develops innovative microbial-based green technologies for different sectors: 1) agro-food; 2) environmental sector. Micro4yoU currently owns 2 patents: Micro4Bee and Micro4Art. Micro4Art is a line of products composed by living microbial cells, which have the capability to remove chemical alterations from stone surfaces, mainly developed in urban areas. Micro4Bee is a product thought for pro-tecting honeybees’ health.

www.micro4you.eu

Page 16: Female Founders in Tech - Italy

AboutGiovanna graduated from the Faculty of Political Sciences in Milan and winner of a scholarship to the annual Publitalia Master of Sales and Marketing. In the past she worked in the Marketing and New Business areas of several multinational companies (among others, L’Oreal, Unilever, Best Foods and Walt Disney). Today she is mana-ger and co-founder of PinkUp S.r.l.

Sara graduated in Business Management at the University of Trie-ste. She is a risk analyst who worked for four years for Monte Paschi Asset Management Sgr. She is the founder of «Coccole Soft» and co-founder of PinkUp S.r.l

Giovanna Marena and Sara Nervi

Founders of Pink Up“Pink Up” is a multi-device platform of mobile applications dedicated to the most delicate moments of women’s life such as marriage, pregnancy and motherhood. The mobile data and results are fully integrated into the website. Mobile applications take full advantage of the features of smartphones while the website allows a more reasonable and organized use of data.

pinkup.com

Page 17: Female Founders in Tech - Italy

AboutEleonora graduated in Industrial Design at the Milan European Design Institute. She worked as web designer for Mtv and The Walt Disney Company. Today she is CEO and Co-founder of Stereomo-od.

Eleonora Viviani

Founder of StereomoodStereomood turns your mood into music. With a click of a button you’ll have a ready-made playlist that constantly change thanks to the users interaction (tags, love, ban) all the playlists pool the music from the web’s top music blogs. Today Stereomood is also a great iOS and Android app that allows you to turn your mood into music on the go!

stereomood.com

Page 18: Female Founders in Tech - Italy

AboutAnna Elisabetta is a software developer, project leader, feature designer and mediator.She worked for many years developing the C++ for Think3, mana-ging new feature projects in CAD environment. She is co-founder of Nemoris S.r.l.

Anna Elisabetta Ziri

Founder of Nemoris S.r.l.Nemoris S.r.l. is a startup incorporated in 2011 and specialized in semantic document storage. ILexis, the sof-tware developed by Nemoris for the legal area and its engine Nexus which can be personalized in different areas, acquire automatically the significant data from a text document and store them thanks to a flexible structure extre-mely efficient.

nemoris.it

Page 19: Female Founders in Tech - Italy

AboutMaria Lorenza is art director and visual designer of CucinaManci-na. She has more than 5 years experience in marketing and commu-nication stategies applied to food and territory promotion. Flavia is CEO and content manager of CucinaMancina. She has more than 5 years experience in project management and innovation projects.

Maria Lorenza Dadduzio & Flavia Giordano

Founders of CucinaMancinaCucinaMancina is a social food community providing solutions to improve different eaters life quality: food intole-rant, allergic, vegetarian, cholesterolemic, diabetic. CucinaMancina offers internet and app based services with user generated content: (i) a multi-filtered recipe book, customizable by users; (ii) a GPS store locator to find shops & restaurant that fit each diet; and (iii) a social fooding services to support the different eaters community.

cucinamancina.com

Page 20: Female Founders in Tech - Italy

AboutLisa graduated in 2006 in Design and Management of Events and Business in the Arts and Theater. She is a member of the FreeSHOUT!? association. She worked as artistic director and re-sponsible for communication of GingerZone, a multipurpose space in the Florence area, involving artists and creativities in the realization of site-specific interventions.

Lisa Gucciarelli

Founder of Buru Buru Buru Buru S.r.l. is an e-commerce platform dedicated to the world of contemporary craft. Buru Buru S.r.l. was born to give exposure to independent makers, small craft realities and fashion & design firms. Buru Buru’s products come from Italian artisans’ studios. Every object connect who created it to people around the world that are searching for inspiration in the design of a lamp, in a t-shirt’s weft or in silk-screen printing’s colours.

buru-buru.com

Page 21: Female Founders in Tech - Italy

AboutEugenia graduated from Bocconi University in the 2006. She wor-ked for 8 months in New York for a fashion merchandising company. She worked for Borsa Italiana in Communication and Press Office Area for 1 year. Co-Founder of Boutiqueonclick.com

Eugenia Pirro

Founder of Boutique on Click Boutique on Click is an e-commerce store that revolutionizes the retail world.Boutique on Click creates a one-stop-shop of the world’s most sought after Italian boutiques and brings them right to your fingertips. With us you have the opportunity of acquiring unique products selected just for you. The products are not found via traditional selling channels. We break the mold of conventional shopping by bypassing commonly known brands and bringing you the latest and best designers to help you putting together the most exclusive and sophisticated look.boutiqueonclick.com

Page 22: Female Founders in Tech - Italy

AboutFrancesca is a stage director and a prizewinner playwright. She is specialized in the relationship between pedagogy and contemporary theater. Co-founder and Creative Director of Timbuktu.

Elena is the CEO of Timbuktu. In the past she worked as resear-cher at Baba Consulting, as associate director at Fabrica and as journalist at Il Post

Francesca Cavallo and Elena Favilli

Founders of TimbuktuTimbuktu creates digital toys for creative learning that promote imagination as a tool to know and change the world. These mobile toys let children learn through creative play in a peaceful and relaxing mode. Timbuktu also publishes an iPad monthly magazine for elementary schools kids called Timbuktu Magazine.

timbuktu.me

Page 23: Female Founders in Tech - Italy

AboutSofia is graduated in Business Law. After having acquired her skills in the business and finance world, she sought to pair this experience with her deep understanding of fashion and shopping and develo-ped the innovative ecommerce start up, Motilo. She currently lives in London.

Sofia Barattieri di San Pietro

Founder of MotiloMotilo is an online space where you can shop with your friends, discover new content, and create looks from a carefully curated edit of products from the world’s best retailers. Motilo will be launching a full redesign in the fall of 2013, further improving its place in the social shopping market.

motilo.com

Page 24: Female Founders in Tech - Italy

AboutElisa was born in Switzerland and then moved to Italy. She soon started travelling all around the world, attending several courses in order to enrich herself and her passion for yoga. Today she is a yoga teacher and the founder of an online yoga project, called Yujooh.

Elsa Montemagno

Founder of Yujooh Yujooh is a new way to practise yoga with regularity thanks to the opportunity it gives you to attend lessons both live or online, comfortably at home or from any other place you like. Online Real Time lessons are available as well, so that students will be able to directly interact with their teacher during the lesson.

yujooh.com

Page 25: Female Founders in Tech - Italy

AboutMonica has MSc in Architecture. Since 1993 she has collabora-ted with the production designer and art director Franco Velchi crea-ting film sets and exhibition stands. From 1998 starts dealing withdesign and construction managing of holiday villages and tourism resorts for the Ventaglio Group as well as with interior design for private customers.

Monica Samori

Founder of SUPERBACANA interior design Low Cost Super Bacana! offers the advice of a small team of architects that will provide ideas and solutions for those who wants to give a new life to their homes or to a single room, for those who need new ideas for their workspace or want to give a new look to their shop. Everything online.

superbacana.it

Page 26: Female Founders in Tech - Italy

AboutBarbara is the CEO of Risparmio Super, first grocery comparison site in italy. She previously worked in the mobile market and holds a Columbia Univerisity Master Degree,a Fulbright Scholarship and a Political Science University Degree

Barbara Labate

Founder of Risparmio Super Risparmio Super is the first grocery comparison site in italy that finds the cheapest store in the neightborhood.

risparmiosuper.it

Page 27: Female Founders in Tech - Italy

AboutMary attended the Naples’ Academy of Fine Arts and a Course of Graphics and Adv. Then she started working like graphic designer becoming Account Manager in a Communication Agency where she worked in the fashion industry. She is an expert in adv and com-munication. She founded Maison Academia with Maurizio Palumbo

Mary Palomba

Founder of Maison AcademiaMaison Academia is a Made in Italy fashion brand, created by emerging Fashion Designers from all over the world, through the website www.maisonacademia.com.

maisonacademia.com

Page 28: Female Founders in Tech - Italy

AboutValentina completed her Bachelor in Economics at University of Bologna and a Master in Finance at Catholic University of Milan.After a research experience in Houston, Texas, she started working at PwC within the transactions department, preparing financial due diligence reports for M&A.She is now CEO of TraveLinkin.

Valentina Morigi

Founder of TraveLinkinTraveLinkin is a smart solution to the problem of unprofitable and unpleasant business journeys. It connects bu-siness travelers through a web professional network connected to LinkedIn. TraveLinkin wants to value to journeys, allowing users to choose the preferred travel mate and increasing business opportunities on the fly

travelinkin.com

Page 29: Female Founders in Tech - Italy

AboutSelene is a social Innovator and entrepreneur. She launched her fi rst social venture at 22 with only 150 euros. A few years - and many ventures - later, she is now part of the taskforce for innovative startups of the Italian Minister of Economic Development; she also launched the fi rst school for storytellers in Afghanistan and is currently working on a new business idea to bring science education to the world.

Selene Biffi

Founder of Plain InkPlain Ink helps children and adults in low-literacy communities in Afghanistan, India and Italy to overcome poverty and social exclusion through interactive comics, imagery and oral stories that are locally sourced and produced. Compellingly communicating vital notions of topics such as public health, sustainable livelihoods and human rights, our stories capture imaginations, teach practical skills and spark direct action on the ground.

plainink.org

Page 30: Female Founders in Tech - Italy

AboutMarta was born in the US and raised in Milan, Italy. From the very beginning, she showed a big interest in new technolo-gies. Today she rus her own business: Immediatic, a digital agency, where she is Art Director & Interface Designer. She is now founder of Trendee Me.

Marta Rettani

Founder of TrendeeTrendee is a mobile app that allows people to take pictures of their own wardrobe, to arrange items into categori-es, colors and brands, to create outfits and to share their personal style.

trendee.me

Page 31: Female Founders in Tech - Italy

AboutIlaria holds a joint Ph.D. in Management at the University of Catania and Columbia Business School, and a MsC with honors in Mana-gement Engineering from University of Naples Federico II. She is currently Project leader at The Boston Consulting Group.Letizia is a VC expert with extensive investment, consulting and public service experience in the US and Italy. She graduated in busi-ness and law at Bocconi University in Milan, and she is a CFA holder. She speaks fluently English and Chinese.Isabella graduated in Business Administration at Bocconi Universi-ty in Milan and holds an MBA from Columbia Business School. She works in management consulting at Booz and Company in Milan.

Letizia Zingoni, Ilaria De Dominicis & Isabella Stanca

Founders of IstarteriStarter is a business incubator and accelerator that provides extensive mentorship and advice to startups throu-gh a highly diversified network of young professionals and senior advisors. It focuses on helping Italian entrepreneu-rs to start up their businesses, to launch their inventions at an International level and to foster Innovation in Italy.Selected entrepreneurs are invited for an acceleration period in the offices in Torino and are scouted on their pro-ducts and business plan and help them get funding from Italian and International ventures.Istarter.it

Page 32: Female Founders in Tech - Italy

AboutAdriana is Fashion Product Manager, specialized in textiles fabrics and new technologies for sustainable fashion. Enrica holds a Master in Development Cooperation, with postgrad specialization in Communication for International Relations. She is also specialized in marketing, sustainability and CSR.

Adriana Santanocito & Enrica Arena

Founders of Orange FiberOrange Fiber is an entrepreneurship fashion project which aims at creating sustainable fabrics from citrus waste. Through nanotechnologies and R&D processes it creates functional textiles that release vitamins while wearing them.

orangefiber.it

Page 33: Female Founders in Tech - Italy

AboutElisa Fazio was born in Catania in 1981 and is now the CEO of FLAZIO SRL. She has always been interested in technology and web applications that make internet world easily accessible to everyone. After classical studies at high school, she took a degree in Enginee-ring, acquiring expertise in Geographic Information Systems.

Elisa Fazio

Founder of FlazioFlazio.com is an innovative and easy-to-use Visual CMS , which enables end users to create and manage their websites autonomously with a “What you See is What You get” approach. The heart of Flazio platform is the “CompStore”, a collection of appealing web components, free or premium, deve-loped by the Flazio Team or by third party developers.

flazio.com

Page 34: Female Founders in Tech - Italy

AboutElisabetta is an electronic engineer with 10 years of experience in cardiovascular bioengineering, she is expert in design and project management in the field of non-invasive diagnostic systems based on images and signals processing. She is Co-founder of Quipu, a high-tech spin-off company of the Italian National Research Council and Pisa University, dedicated to cardiovascular risk prevention.

Elisabetta Bianchini

Founder of QuipuQuipu develops high-tech systems for early and accurate diagnosis of cardiovascular risk. There is scientific evidence that the classical way cardiovascular condition is evaluated is not enough to efficiently prevent disease: Quipu can provide automated non-invasive systems able to assess innovative cardiovascular biomarkers by image and signal processing. Their first product is the “Cardiovascular Suite”, which has been CE certified and is now on the market.quipu.eu

Page 35: Female Founders in Tech - Italy

AboutLetizia is a Telecommunication Engineer who spent 10 years abro-ad, working in Berlin and London; she also completed her MBA at INSEAD, one of the top 10 Business Schools in the world. In 2007 she decided to go back to her hometown in Verona, Italy. This is when her blog “Bilingue per Gioco” is created, as her son is raised between two languages, Italian and English.

Letizia Quaranta

Founder of Learn with Mummy and Bilingue per GiocoLearn with Mummy is a franchising for Engish game groups, both for children and parents. It is a useful tool to bring English into kids’ everyday life. Bilingue per Gioco is a blog that has became the most important platform for all those families who are raising their children with bilinguism in Italy

bilinguepergioco.com

Page 36: Female Founders in Tech - Italy

AboutSilvia was born in 1983, she is an Architect who studied and carri-ed out her professionals experiences in Turin. In 2008 she was one of the founding partners of Archisbang Lab, an informal architectural group.In 2012 Archisbang became what it is today with Silvia, Alberto Perino and Marco GiaiVia; it joined Treatabit/I3P. From 2013 she manages Cityvisionsdesign.com and 2FACES projects.

Silvia Minutolo

Founder of ArchisbangArchisbang is a young firm of architects interested in artistic research related to digital world. The aim is to deve-lop original projects between art and design, from digital processing to customizable and communicative products. Archisbang promote its creations within its own “Atelier” in Turin (Italy) and on several one-brand websites dedica-ted to each collection.

archisbang.com

Page 37: Female Founders in Tech - Italy

AboutValeria is Content and Community Manager, and graduated in Communication in Milan in 2007. She takes care of online content and social networks.Martina is Graphic Designer; she has been working in Milan since 2009. In 2010, she completed a Master Degrees in Visuals and Multimedia communications at the IUAV University of Venice.

Valeria Di Rosa & Martina Facco

Founder of TweetbookTweetbook is a platform that allows to read and publish the best stories shared on Twitter.With Tweetbook, it’s possible to find the most interesting tweets and compose them into a personal narration, then add titles, comments and pictures. Users can then publish their story in a Tweetbook and export it in PDF and Epub formats. It’s also possible to share the Tweetbook with your friends and read it on-the-go on your tablet or e-reader.

trytweetbook.com

Page 38: Female Founders in Tech - Italy

AboutClara is an interaction and game designer. After a master degree in Design, she started working for several interaction design labs - vibrant, multinational and dynamic environments. She worked also at Ubisoft bulding three (now released) game titles as game designer. In 2012 she co- founded Bad Seed, a game development start-up mainly focused on providing mobile entertainment.

Clara Parona

Founder of Bad SeedBad Seed create videogames. They are a few months old Startup designing our games to be addicting expe-riences, bringing never seen before game mechanics on mobile platforms. Most of the team us already worked together as a team in Ubisoft for several years on famous console titles. They just graduated from GamesFounders, the first gaming accelerator program in Europe, but the journey is far to be over! Once back home they won Mind the Bridge competition as one of the most innovative Italian startup of the year.badseed.co

Page 39: Female Founders in Tech - Italy

AboutArianna spent several years doing research in interaction design, worked at Media Lab Europe and did my PhD at the London School of Economics. She was a technology advisor for the Italian Ministery of Education. Founder of frestyl, a Berlin based startup.

Arianna Bassoli

Founder of Frestylfrestyl is a platform dedicated to live music that allows fans to discover cool shows and organizers to better promote their events. The new version of the product will include a mobile application for event discovery and web tools for organizers to offer and manage exclusive VIP experiences for their customers and obtain analytics.

frestyl.com

Page 40: Female Founders in Tech - Italy

AboutMiriam, 25 years old, startupper from Piedmont. She has a Degree in Law and a greeen spirit. Miriam is involved in everything that is eco-friendly, biologic and respectful of the environment. Thanks to her love for ice-cream, AL.va was born.

Miriam Manassero

Founder of AL .vaAt AL.va we produce electric powered refrigerators with zero enviromental impact . It is a quadricycle created to distribute fresh and frozen food and traditional home-made ice-cream. It has an innovative cold storage system which allows to maintain temperature inside the cold tank. On its roof it has a fotovoltaic panel.

al-va.it

Page 41: Female Founders in Tech - Italy

AboutChiara is an enthusiastic marketer with 11 years experience across all aspects of marketing & communication in the fashion industry (Borbonese, Stefanel, Geox) with a broad international exposure. Having a strong personal interest in CSR and environmental issues, in 2012 Chiara co-founded ZEST Sustainable Ideas, whose mission is to develop and champion projects to help businesses accelerate and benefit from society’s shift to sustainability and social innovation.

Chiara Davanzo

Founder of ZEST Sustainable IdeasZEST is a start-up company with a strong commitment to sustainability, social development, ecology and the envi-ronment. We think of ourselves as an eco-friendly lab, a community for green living ideas. What really matters for us is to improve the quality of life on a “glocal” (global and local) scale.

myzest.eu

Page 42: Female Founders in Tech - Italy

AboutGioia PistolaCofounder and marketing officer at Atooma. After working as mobile marketing manager in some agencies, she founded her startup.Francesca RomanoUX Designer, creative entrepreneur, founder and CEO of Atooma. She studied System Design at ISIA in Rome and Computer Scien-ce at La Sapienza University. She recently attended the Entrepreneu-rship Development Master at the LUISS Business School and User Experience Master.6+ years of experience designing and implemen-ting creative and intuitive user interfaces for software and websites.

Gioia Pistoia and Francesca Romano

Founders of AtoomaAtooma is your mobile personal assistant to make your smartphone (and your life) smarter. Atooma put your smartphone work for you by automating routine tasks life switching on or off the wifi in certain places, post your photos on facebook or twitter if you are in holiday, call your favorite number with a simple shake, everything automa-tically.

atooma.com

Page 43: Female Founders in Tech - Italy

AboutAlice, after a degree in Economics of Art, Culture and Communi-cation and a Master of Science in Management, both at Bocconi University of Milan, Alice worked for l’Oreal, in the Luxury brands, and was sales representative in the Scandinavian countries for Graniti Fiandre. Later on she started her own company Scicche.

Alice Valenti

Founder of SciccheScicche is a design company, born from the willingness to search, discover, promote and sell design objects.The core business is talent scouting: we look for young, innovative and new designers all over the word and import in Italy amazing design pieces still unknown. Parallel to this activity we develop design projects with young Italian designers, we foster designers thanks to awards (like “Premio Scicche”) and we design and produce jewelrly and accessories. Scicche is the world “chic” written as it is pronounced in Tuscany, where the company has its origin.

scicche.it

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AboutPiera is 26 years old and got a MSc in Computer Engineering with a minor in Management. After graduating, she did a year of civil servi-ce and then she started a PhD in Management. However, she soon realized that her true path was the entrepreneurship one.The idea of moku was born during university and came from her student needs. She wanted to change the way that the informati-ve system worked (huge amounts of printed slides and handouts, waste of time and money, very little collaboration between students), so she left her PhD and put all energy into moku, together with her friends and classmates Simone and Michele.

Piera Nathalie Scalco

Founder of MokuMoku is a collaborative document management and note-taking web app. You can upload your docs (PDFs, MS Office, iWork, images) and take rich notes over transparent layers. A moku is a collection of docs where you can put your material and share it with your friends and colleagues: the docs are available to every participant of the moku and everyone can add other files. We are developing a feature that synchs the audio recordings to the notes

moku.io

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AboutCecilia and Ludovica are two 27 years old twin sisters. Cecilia has a background in fashion; after studying Fashion Deisgn at the Polimoda Institute in Florence she worked first for a major fashion maison and then for a buying office in Milan. Ludovica studied Business in at University College of London and started working for an international investment bank.

Cecilia & Ludovica Ago

Founders of Dress-onDress-on is a network of Italian independent boutiques united in a single platform. Through the boutiques’ expe-rienced buyers and long dated experience Dress-on offers a unique selection of international and emerging desi-gners each representing their own special identity. Dress-on wants to recreate the experience of a shopping stroll through the best fashion streets with a single checkout and shipping fee.

dress-on.com

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