fendi brochure

2
Instructions: 1. Go on the Apple store and search for Fendi bag 2. Download and install the application (make sure you have an Apple account) 3. Purchase products from “Bag catalogue” section 4. Create your own bag in “My Bag” section Tradition is definitely the most important value in order to look ahead into the future. Fendi has always unified tradition and innovation and it is from our artisanal roots that the most experimental projects are born” - Silvia Venturini creative director Fendi Selleria FENDI “My bag” Application Handcrafted Technology

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The brochure is part of the marketing strategy that will support the launch of the application. Project Proposed by Giuseppe Palaia.

TRANSCRIPT

Page 1: Fendi Brochure

Instructions:1. Go on the Apple store and search for Fendi bag2. Download and install the application (make sure you have an Apple account)3. Purchase products from “Bag catalogue” section4. Create your own bag in “My Bag” section

“Tradition is definitely the most important

value in order to look ahead into the future.

Fendi has always unified tradition and innovation

and it is from our artisanal roots that the most

experimental projects are born”

- Silvia Venturini creative director Fendi Selleria

FENDI “My bag” Application

Handcrafted Technology

Page 2: Fendi Brochure

The future is what we create today

Project proposed by Giuseppe Palaia

Qr code http://selleria.fendi.com