fergal downey, touchpoint. nov 2013
DESCRIPTION
Fergal Downey - Touchpoint. November 2013TRANSCRIPT
Fergal Downey Touchpoint
Let’s get phygital
Digital transformation of retail is moving at an incredible space
Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores
Intense competition to serve, engage and retain customers
38
How it works
The Media Player The Network The Management Tool
39
40
Engaging EI in the UK Market
Defined Position
The Importance of Partners
Cultivate the Ecosystem
Go To Market Strategy
Entering the UK Market
Partners & Influencers
Digital Media Agencies
Retail Consultants
Shop Fitters
Brands
Systems Installers
Hardware Providers
Architects & Designers
PARTNERS & INFLUENCERS
Be active in the market
They are not streets ahead!
Validate the proposition early
Create momentum
Lessons Learned
Not enough time spent in market
Not defining commercials early on with partner
Chasing all opportunities
Choosing the wrong events to showcase
Mistakes
Spending time with partners selling
Building the ecosystem
Attending the right events (cheaply)
Building a strong social media presence
Do More Of…….
Working on non-core projects
Worrying about ‘size’
Cold calling
Do Less Of…….
In-market support structure
Networking events
Leverage connections
Internationalisation Grants
Retailer Ready Program
Enterprise Ireland Support
Focus
Impetus
Confidence
Ecosystem
Impact of Retailer Ready Program