fermovoz startup village 2013
TRANSCRIPT
Fermovoz.ru
The basic ideaDirect food sales from small (individual) merchants (suppliers) to small (individual) consumers based on IT vending technology innovations systems using new and original IT technologies and combination of the smart house with Internet sale and resonant periodic consumers demand generation for separate products formation.
Fermovoz.ru
The basic idea 1
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RefrigeratorPostamat www.keba.com
= Coolpost
Fermovoz.ru
The basic idea 2
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Container for vegetable, fruits
Postamat www.keba.com
=Ventpost
The goal – integration ofSmart house (innovative IT vending solutions);Smart shop (periodic resonant demand generation);High quality products.
• Whether there is in general a Moscow inhabitants demand for suggested service (direct sales of principal kinds of farmer production from nearby regions)? The answer is Yes
• A choice of optimum goods assortment? For today it is 10-15 principal kinds of vegetable and dairy production (a potato, carrots, an onions, a beet, milk, cottage cheese, sour cream …).
• What percent of tested cluster inhabitants will regularly use the project in buying of principal kinds of agricultural production? The answer for today is 10-20 % on different kinds of production
Supermarket network
LavkaLavka (lavkalavka.ru)
FERMOVOZ.ru
Parameter/ project
FermovozFermovoz.ru
Lavkalavkalavkalavka.ru
Utkonosutkonos.ru
7Continent7cont.ru
The product origin
Russian farmer or small manufacturer
Russian farmer or small manufacturer
Big Russian or foreign manufacturer
Big Russian or foreign manufacturer
Direct sale + - - -Minimum logistic margin and delivery time(no middleman)
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Direct communication between manufacturer-consumer
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Consumer allocation compactness
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Smart home technology usage
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The current project state
• In 2011-2012 the pilot project is passing test on the apartment houses cluster in Moscow and small merchants from the Tula, Lipetsk and Kaluga regions
• The cooperative division of consumer society “The Union of RAS workers” was settled for food delivery service
• During test stage the idea had a great change and development.
• Application of innovative solutions in vending field will allow us to expand goods assortment, will improve its safety and will give the chance to realize sales in other kinds of products (ready dinners, a pizza, medicines …) under the similar scheme and will help essentially to increase the sales turnover.
Contacts
[email protected]: Valeriy-platonov+79104687936Fermovoz.ruhttps://www.facebook.com/pages/Fermovozru/320079074705754http://facebook.com/valeriy.platonovhttp://oldwine.livejournal.com/https://plus.google.com/104140797678976469148