fernbank standards manual
DESCRIPTION
A design manual for the Fernbank Science CenterTRANSCRIPT
F E RNBANKscience center
F E RNBANKscience center
DESIGN MANUAL
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INTRODUCTION: FERNBANK DESIGN
Our comprehensive commitment to excellence in design exemplifies our commitment to quality in all other respects. This graphic system provides visual unity to our expansive and diverse science center. This visual identity system distinguishes all of Fernbank’s publications and advertising and keeps every-thing consistent throughout.
IntroductionLogo Correct Versions Incorrect VersionsFour VersionsSafe Zone & ProportionsSignature TypefaceLetterheadBuildingAdvertisementsVehiclesAlternate Applications
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This is the Fernbank logo as well as a close-up of the emblem. The leaf symbol is the most unifying element of Fern-bank’s graphic identity system. The symbol is an inseparable part of the science center’s identity. It should only be used by itself for decorative purposes in an already established Fern-bank context or environment.
LOGO: FERNBANK DESIGN
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The Fernbank logo is meant to be displayed in its horizontal version. However, under certain circumstances, such as place-ment on tall objects like a water bottle, the logo may need to be used in its vertical version.
CORRECT VERSIONS: FERNBANK DESIGN MANUAL
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symposium
on-site research
community programs
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Whether the logo is being used in its horizontal or verti-cal versions it needs to be used correctly depending on the background. Generally it should be displyed in the color version. However, when something needs to be printed in black and white, or when the logo is being used on a colored background, it can be used in solid black or solid white. Black should be used on a white or light background, and white should be used on a black or dark background.
CORRECT VERSIONS: FERNBANK DESIGN MANUAL
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The Fernbank logo may not take on drastic changes and may not do anything pictured to the right. The purpose of a logo is for it to be recognizable, and if it is shown in too many different ways, it would not be successful. The white logo should not be placed on a light background, nor the black logo on a dark background. Effects should not be used on the logo, like the drop shadow dis-played, and the colors should not be changed. The logo’s signature and emblem should not be rearranged either.
INCORRECT VERSIONS: FERNBANK DESIGN MANUAL
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The logo has four standard col-or variations that will be used to differentiate between the subdivisions of Fernbank. The logos will be used in these four Coated Pantone colors as well as solid black and solid white as talked about previously. The adjusted tints start at 100% and gradually fade down to 60%. The CMYK and RGB colors are listed as well.
The Pantone colors are: Green: 364Pink: 213Blue: 280Gold: 021
The CMYK colors are:Green: 88, 33, 100, 28Pink: 0, 99, 36, 0Blue: 100, 86, 33, 23Gold: 0, 74, 100, 0
The RGB colors are:Green: 2, 103, 0Pink: 255, 1, 103Blue: 0, 52, 102Gold: 255, 102, 0
FOUR VERSIONS: FERNBANK DESIGN MANUAL
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SAFE ZONE & PROPORTIONS: FERNBANK DESIGN MANUAL
The safe zone is an area around a logo in which no ob-ject may come in contact with because that object may hinder the impact of the mark. The safe zone of the logo was config-ured by taking the width of the “N” and applying that distance to the perimeter of the logo. No object or type may infringe this area. This allows the logo to maintain its emphasis and consistency. In order to main-tain the correct proportions, the space between the signa-ture and the emblem must be the size of one lowercase “e” vertically, and two lowercase “e’s” horizontally taken from the words “science center.”
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SIGNATURE TYPEFACE: FERNBANK DESIGN MANUAL
The typeface Futura was chosen because of its geometric letters. They are simple and clean and compliment the scientific feel the company has. “Fernbank” is in Futura Book and the lowercase “science center” is in Futura Light. Georgia is a secondary typeface that is to be used on projects that require a serif font, such as a letter written on the the letterhead.
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FUTURA
LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
BOOKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
GEORGIA
REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
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The letterhead is on white 8.5 x 11 inch sized paper. The statio-nery must always be white, this allows the logo to stand out in addition to the transparency of the emblem in the corner. The contact information on all docu-ments for Fernbank is always in lowercase Futura in the color black. The copy is to be writtne in Georgia font. The business card is orientated vertically rather than the traditional hori-zontal way. This helps it better relate to the letterhead. Its size is 2x3 inches and always on white paper. The envelope is a standard 11.25x4 inches and must always be on white paper.
LETTERHEAD: FERNBANK DESIGN MANUAL
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FERNBANK science center156 Heaton Dr.Atlanta, GA 30307
DOUGLAS HRABEDIRECTOR
156 Heaton Dr.Atlanta, GA 30307www.fernbank.com
678.874.7102
F E RNBANKscience center
science center
156 Heaton Drive Atlanta, GA 30307 . www.fernbank.com . 678-874-7102
3519 Front StreetMount Celebres, CA 65286October 5, 2010
Ms. Betty JohnsonAccounts PayableThe Cooking Store765 Berliner PlazaIndustrial Point, CA 68534
Dear Ms Johnson:
It has come to my attention that your company, The Cooking Store has been late with paying their invoices for the past three months.
In order to encourage our customers to pay for their invoices before the due date, we have implemented a discount model where we’ll give you 2% off your invoice if you pay us within 10 days of receiving the invoice.
Accounts Receivable Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa. Sed eleifend nonummy diam. Praesent mauris ante, elementum et, bibendum at, posuere sit amet, nibh. Duis tincidunt lectus quis dui viverra vestibulum. Suspendisse vulputate aliquam dui. Nulla elementum dui ut augue. Aliquam vehicula mi at mauris. Maecenas placerat, nisl at consequat rhoncus, sem nunc gravida justo, quis eleifend arcu velit quis lacus. Morbi magna magna, tincidunt a, mattis non, imperdiet
I hope that everything is going well for you and your company. You are one of our biggest customers, and we appreciate your business. If you have any questions, you can feel free to contact me.
Sincerely,
Marlena UsherMarlena Usher
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This will be the building for the science and research center. It is bright and eye catching and shows where each different department is located within the building. It will be built in a highly visited area of down-town.
BUILDING: FERNBANK DESIGN MANUAL
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These are two examples for special exhibit advertisements that will be placed throughout the city. The first is a billboard featuring an aquarium exhibit, and the second is a bus stop advertisement featuring an outerspace exhibit.
ADVERTISEMENTS: FERNBANK DESIGN MANUAL
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The Early BirdGets the Worm
Animal Exhibit Opens March 15th
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These are Fernbank’s trucks used to transport exhibit materi-als, gift shop items, and much more. They come in different sizes and simply feature the Fernbank logo.
VEHICLES: FERNBANK DESIGN MANUAL
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The Fernbank logo can also be applied to merchandise and sold in the science center. These are examples of items that can be purchased in the gift shop: coffee mugs, mousepad, pen, water bottle, and a bag.
ALTERNATE APPLICATIONS: FERNBANK DESIGN MANUAL
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Design by Marlena Usher 2011
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