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Brief history…

• Founder – Enzo Ferrari (1898 – 1988) Initially raced for Alfa Romeo in F1 racing. S F (Scuderia Ferrari)

•History of the LOGO Prancing Stallion The Shield The Colors

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Company Overview

• Ferrari who? Automotive manufacturer of Italian racing cars and high-

performance sports cars Located in Maranello, Italy Manufacturing since June,1947 Racing since 1929 Owner FIAT(90%) Employees :More than 3000 Supplies racing cars to private entrants as well as other

teams.

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Company Overview Cont…

• Formula 1 is the focus of Ferrari’s technology investment Racing is Ferrari’s heritage

Multiple Production Ferrari is the only company that designs and manufactures both engine AND

chassis (framework or skeleton)

Car design cycle ≈ 9 months Design = 6 months Manufacture = 3 months

Ready to hit the road!

Expenses & Revenues

• Ferrari has the biggest budget in F1 racing $295-million

• Price of a Ferrari F1 car ranges from $7-10$ million.

• Highest the budget, more the revenue.• Ferrari sells ≈ 4,300 high-performance

sports cars a year Prices $140,000 - $260,000Models

• F430 $165,000 Scaglietti $172,000

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Expenses & Revenue

• New successful strategy for 2013 Reduce number of cars Manufacture exclusive cars Increase their value overtime

• Revenue €2.3 billion (2013) +5% as compared to 2012

• Trading Profit: 363.5 Million Euro+8.3%• Net Profit: 246 Million Euro+5.4%

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Marketing & Global Investment

• Ferrari's main markets are: United States Germany Great Britain Italy The countries of the Pacific area Switzerland Abu Dhabi 90% of all production is exportedTotal units sold worldwide: 7318 (2013)

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Marketing Strategy

The company markets its name through producing and selling Wrist Watches,Perfumes,fashion accessories and joint advertising with LEGO (Toys) and Shell Oil.

• Wrist watches • They have their own setup to manufacture some of the

above mentioned accessories.

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Marketing Strategy

LEGO toy cars in co-operation with Shell.

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Marketing Strategy

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Ferrari Theme Park, Abu Dhabi

Ferrari WorldFerrari World

In Abu Dhabi, UAE Formula RossaLatest Theme Park Technology (Formula Rossa is the world’s fastest roller coster with a speed of 240 km/hr)Largest Indoor Structure Realistic Ferrari ExperienceOpened in 2010

Where Passion and Soul Come To Life

Future Plans

• Ferrari plans to follow its present strategy i.e. reducing units of sports cars and increasing production of exclusive cars, as it has been learned from the experience that it is a consistent and successful method for gaining profit.

• It will also introduce some of its new models till the mid of 2014.

• They also plan to associate with and fetch the sponsorships of world renown brands such as Shell and LEGO in order to obtain worldwide popularity and recognition.

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Future Plans Cont…

To participate in upcoming Events and win the following titles: Australian Grand Prix (16 March 2014) Malaysia Grand Prix (30 March 2014)

Note: Most of its revenue comes from F1 racing

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Thank you!