fervor marketing roi & story

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Mike Farag Chief Strategist + Founder @mikefarag01 [email protected]

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Page 1: Fervor marketing roi & story

Mike FaragChief Strategist + Founder

@[email protected]

Page 2: Fervor marketing roi & story

‣ Who is Fervor and How Did I Get Here

‣ The World of Non-Profits

‣ Case Study: GO Project

‣ Why Circle & Tribes

‣ ROI Examples & If I Were You...

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Fervor.Fervor is a collective of super talented, mission focused, network of creatives. We exist to help those who are out to make an impact bigger than the bottom line.

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Daniel M.

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75%The number of non-profits that have trouble activating their community to raise the funds they need.

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143+ Million OrphansNon-profits are tackling huge problems and need an active community to advocate for them.

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$300,000,000,000Yes, that’s a lot of zero’s. We counted them all just to be sure. It happens to the number of donations done in 2012.

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Global Orphan Project Case StudyAdvocates Move the Needle

Attend Local Event, Give Once or Like our Page.

Email, Share with friends, Give once or semi-frequent time and/or money.

Have traveled with us, Regularly give time and/or money, Recruit others to our cause.

Full Advocates, Lead trips to Haiti, etc.., Recruit and tell others whenever possible, Regularly give time and/or money, Attends events.

C1

C2

C4

C3

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Global Orphan Project Case StudyCommunications Builds Community

-20

0

20

40

60

80

Year Over Year %

80

-10

Source: Association of Fundraising Professionals

GO Project Donation Growth

‣ $1.8M + Donations YOY

‣ When other non-profit organizations were seeing 8-15% decline or more GO Project saw a 80%+ increase.

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Global Orphan Project Case StudyCommunications Build Community

0

1500

3000

4500

6000

Twitter Facebook Email

3300

2775

670

2500

GO Project 1 Yr. Growth

‣ Regular Strategic Communications yielded increased community.

‣ 132% growth in email list.

‣ Over 600% growth and 1200% engagement in Social Media.

Milestones

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Who?

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HowTake a hard look at how you deliver differently.

WhatDive deep into the services and problem you solve everyday.

WhoIdentify and articulate who you serve, creating a “people” strategy that drives your marketing efforts.

WhyExplore the why of your organization. 1

2

3

4

Organizational AssessmentOur recommended way to maximize your story, impact & ROI

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"Think small. Think of the smallest conceivable market, and describe a product that overwhelms it with it's remark-ability”

Seth Godin

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Executive Directors don’t care if your are “good” at Facebook, they care about the impact on

the organization and the “return”.

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Metrics that impact the mission matter most.

Advocates are standing by...

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ALL roads lead to your website.

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What results are you measuring?

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How do you measure advocates?

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GIFT MANAGEMENT

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If I Were You...

‣ I’d complete a why circle for my organization and share it.

‣ I’d take a day and review my web site, decide what it says about us.

‣ I’d invest in at least a weekly blog.

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If I Were You...

‣ I’d create an advocate funnel (or use a tool) and be intentional about engaging my most passionate followers.

‣ I’d meet with my Executive Director to map out our key business objectives and link those to my metrics.

‣ I’d have coffee with my advocates once per week.

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If I Were You...

‣ I’d create a monthly “internal” marketing update that ensures employees (aka advocates) know what marketing is up to first.

• Perhaps a Facebook group.

‣ I’d focus on one metric (first) and really nail it.

‣ I’d grade relationships as much as I graded the development team results.

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‣ Who is Fervor and How Did I Get Here

‣ The World of Non-Profits

‣ Case Study: GO Project

‣ Why Circle & Tribes

‣ ROI Examples & If I Were You...

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Questions?

Mike FaragChief Strategist + Founder

@[email protected]

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Fervor.Fervor is a collective of super talented, mission focused, network of creatives. We exist to help those who are out to make an impact bigger than the bottom line.