festival of marketing 2015: a record of achievement in
TRANSCRIPT
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A Record of Achievement
In Multichannel MarketsFestival of Marketing – 12th Nov 2015
Allyson Stewart-Allen
Board Member, IORMA
Chief Executive
International Marketing
Partners Ltd.
@MuseofMarketing
Samantha Fay
SVP, Global
Brand Strategy
Guinness World Records
@SamLFay
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For Our Next
30 Minutes…
Aligning strategy in moving markets:
how companies plot their paths
Channel choices: digital and traditional
Audience impact: when and why deploy multichannel
strategies
Channel challenges: ensuring brand consistency in
multichannel markets
Managing channel dilemmas: the “and” not the “or”
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Aligning Strategy
In Moving Markets
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In the
Beginning…
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Multichannel
Platforms
Book publishing
Digital
TV
Entertainment
(live events)
Marketing services
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Global
Audience
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The Power of
Record-Breaking
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Publishing
Strategy
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Digital
Strategy
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Digital
Success
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Family
TV
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Live
Events
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Marketing
Services
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Brands We
Work With…
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And What
They Say
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Unique Solutions Provider
The Four E’s
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Unique Solutions Provider
The Six Solutions
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How It
Works
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Case Studies:
P&G LatAm
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Case Studies:
P&G LatAm
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The
Results
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Case Studies:
McDonald’s
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Case Studies:
McDonald’s
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The
Results
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Case Studies:
Jaguar
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Case Studies:
Jaguar
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What’s
Next?
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(source: www.kana.com)
Channel Challenges:
Ensuring Consistency
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Channel Challenges:
Ensuring Consistency
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Channel Dilemmas:
And, Not Or
HQ
region
regionregion
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Your
Next Steps?
Identify pain points, bottlenecks
Combine with your data/insights to change the
experience, touchpoint sequence so it’s consistent,
differentiated, value adding, intentional
driving loyalty
getting synergies across channels
willing advocacy
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Q&A
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A Record of Achievement
In Multichannel MarketsFestival of Marketing – 12th Nov 2015
Allyson Stewart-Allen
Board Member, IORMA
Chief Executive
International Marketing
Partners Ltd.
@MuseofMarketing
Samantha Fay
SVP, Global
Brand Strategy
Guinness World Records
@SamLFay