festival of newmr - ai insight activation chatbot

NewMR 2017

Consumer Insights in your PocketGalvin: an AI-driven Insight Activation ChatbotTom De Ruyck, InSites ConsultingJilke Ramon, InSites Consulting

Consumer Insights in your PocketJilke Ramon & Tom De Ruyck, InSites ConsultingFestival of #NewMR 2017

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Automation does indeedsubstitutefor labor. However, automation alsocomplementslabor, raising economic outputs in ways that often lead to higher demand for workers.Irving Wladawsky Berger


Given the continuing automation of so much human work over the past couple of centuries, why are there still so many jobs left?The answer isnt very complicated, althoughfrequently overlooked. As Prof. Autor succinctly puts it: tasks that cannot be substituted by automation are generally complemented by it. Automation does indeedsubstitutefor labor. However, automation alsocomplementslabor, raising economic outputs in ways that often lead to higher demand for workers.4


DISAPPOINTMENTEXPERIMENTSLinear versus Exponential growth

TIMETECHNOLOGY CAPABILITY

AMAZEMENTBUSINESS GROWTH


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ARTIFICIALINTELLIGENCEConversational interfaces will replace apps

Mark Zuckerberg CEO Facebook


Quote Mark zuckerberg7


Quote Mark zuckerberg8

FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2Use cases Galvin


Case 1: Meet your consumerMC- PersonaLets meet Anna, she will tell you a little more about herself9

Use cases Galvin

FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2


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Use cases Galvin

FIND ME SOME TILES ABOUT PACKAGINGWhen in a meeting or youre working on a specific project youre able to find out what your consumers and colleagues think about that topic.Case 3LETS MEET THE CONSUMERWe can give the employees the feeling that theyre talking with their consumer while theyre actually interacting with user personas based on predetermined consumer segments. Case 1SHOW ME THE LATEST NEW TILESYou can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind.Case 2


WHAT CAN THIS

BOT DO FOR UStoday

ANSWERQUESTIONSPROVIDEINSPIRATION


WHAT CAN THIS

BOT DO FOR UStomorrowVOICE CONTROL

MEMORY

ANSWER QUESTIONS 2.0

PERSONALITY

PROACTIVE SUGGESTIONS


change13

Hi Samantha


THE END OF THE Powerpoint reportsIS NEAR!


Challenge accepted?


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Q & AJilke RamonInSites Consulting

Betty AdamouResearch Through Gaming

Tom De RuyckInSites Consulting


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