feup career path
TRANSCRIPT
![Page 1: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/1.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
FEUP CAREER PATH :: SKILS2GROW
OS NOVOS MÉDIA NA PROCURA DE EMPREGO
![Page 2: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/2.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
APRESENTAÇÃORui Pedro Basto Consultor/Formador em Marketing Digital
www.ruipedrobasto.com
http://www.linkedin.com/in/ruipedrobasto
https://www.facebook.com/rui.basto
![Page 3: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/3.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
PERCURSO
![Page 4: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/4.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
SITE
WWW.RUIPEDROBASTO.COM
![Page 5: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/5.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
MERCADO DE TRABALHO
![Page 6: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/6.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
DIFERENCIAR
![Page 7: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/7.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
PERSONAL BRAND
![Page 8: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/8.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
PERSONAL MARKETING PLAN
![Page 9: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/9.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
ADN
FraquezasForças
As nossas Paixões
Para onde queremos ir
![Page 10: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/10.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
A NOSSA COMUNICAÇÃOTem que ser genuína
Tem que ser baseada nos nossos valores
Tem que ser baseada nas nossas paixões e interesses
Tem que ser consistente e coerente
Tem que ser constante e persistente
![Page 11: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/11.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OFERECER SOLUÇÕES
Estudar a empresaFalar sobre assuntos pertinentesApontar pontos onde EU posso ser útilPropostas e Soluções
![Page 12: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/12.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
E AGORA? VAMOS PARA O DIGITAL?
![Page 13: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/13.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
O MUNDO MUDOU!Kodak foi lider na Fotografiaem grande parte do Sec. XX. Inventou a tecnologia das Cameras Digitais
A Blockbuster foi durante muito tempo a maior cadeia de lojas de venda de videos e video-jogos
A Nokia foi o maior fabricante de telemóveis entre 1998 e 2012.
![Page 14: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/14.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
O MUNDO MUDOU!
![Page 15: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/15.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
WEB 2.0
![Page 16: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/16.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
PEGADA DIGITAL
![Page 17: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/17.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
Presença OnLine
Site Blog SEO Redes Sociais
Campanhas ReferênciasORM
sms Google Ads
Banners
PEGADA DIGITAL
![Page 18: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/18.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
BLOG
Cria Buzz e traz notoriedade
É Interativo, permite comentários
É Dinâmico
![Page 19: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/19.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
MAILMARKETING
![Page 20: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/20.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
REDES SOCIAIS
Falar Escutar
![Page 21: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/21.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
REDES SOCIAIS
Dar para receber
Partilhas conhecimento
Produzir e curar conteúdos
![Page 22: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/22.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
REDES SOCIAIS• Mais uma vez aqui o
conteúdo é rei
• Devemos procurar falar para a nossa audiência, ter muitos likes não é sinónimo de sucesso!
![Page 23: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/23.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
MAIS REDES SOCIAIS
![Page 24: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/24.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
CROWDSOURCING
![Page 25: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/25.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
TRIBOS
![Page 26: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/26.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 27: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/27.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 28: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/28.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 29: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/29.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 30: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/30.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 31: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/31.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 32: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/32.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
![Page 33: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/33.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
OS ALPHAS
• Fazem Reviews
• Dão Dicas
• Tornam-se especialistas numa matéria
• São prescritores
![Page 34: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/34.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
SEO - SEARCH ENGINE OPTIMIZATION
Escrever de forma a o google compreender
![Page 35: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/35.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
REPUTAÇÃO ONLINEUma vez na net sempre na net
Não coloques online nada que não queiras que a tua Mãe ou teu chefe vejam!
![Page 36: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/36.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
REPUTAÇÃO ONLINEO que diz a web de mim?
![Page 37: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/37.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
NETWORKING
![Page 38: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/38.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
NETWORKINGPartilhar informação relevanteComentarConvidar para a nossa rede
Procurar pontos em comum
NO SPAM
Não iniciar contactos a pedir emprego ou a vender produtos
![Page 39: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/39.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
RECRUTAMENTO DE TALENTOS DIGITAIS
![Page 40: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/40.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
![Page 41: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/41.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
ALL STAR PROFILE
![Page 42: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/42.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
RECRUTAMENTO DE TALENTOS DIGITAIS
![Page 43: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/43.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
RECRUTAMENTO DE TALENTOS DIGITAIS
![Page 44: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/44.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com
SITE
WWW.RUIPEDROBASTO.COM
![Page 45: Feup career path](https://reader033.vdocument.in/reader033/viewer/2022042507/55ac43471a28ab5c6c8b488b/html5/thumbnails/45.jpg)
FEUP CAREER PATH :: SKILLS2GROW :: Os novos média na procura de [email protected] :: www.ruipedrobasto.com