few more style things

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Few more style things. Style. Companies are an “it” not a “they” (applies to governments and other organizations) “Nike released its new Air Haley Miller volleyball shoe Monday during a lavish New York event.”. Style. - PowerPoint PPT Presentation

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Few more style things

StyleCompanies are an it not a they (applies to governments and other organizations)

Nike released its new Air Haley Miller volleyball shoe Monday during a lavish New York event.StyleMost journalism is in past tense. He said not says (unless youre doing live TV)First source reference: Full name and title; after that, last name

The Air Miller shoe is flying off the shelves, said Phil Knight, chief executive officer of Nike.Knight said the shoes are the exact model Miller wears in competition.

Mas style stuffIts = it isIts = possessive

Gardner said that its impossible to get free shoes from Nike after its impressive first quarter.Stop with the style!Make sure its a proper noun before you upper caseNot:Williamson said she plans to attend College at FSU and major in Veterinary science. But:Williamson said she plans to attend college at FSU and major in veterinary science.

Almost the end of styleUse shorter grafs. From now on, all grafs in written assignments will be two sentences or less!

And dont forget color!!What is your source wearing?What is in their office?What were they drinking?Who called them during interview?Do they squint, sigh, fidget, avert eye contact?What kind of car do they drive?

Which brings us to ledes (or leads)Lots of options in ledesBut most popular for hard, breaking news is the summary, inverted pyramid lede

SidebarHard news: breaking or serious newsSoft news: personality features, lifestyle stories, human interest, celebrities

Traditional journalism starts with the Inverted PyramidSummarize first, explain laterInformation is arranged from most important to least importantBest way of delivering hard news in all media, from dead-tree newspapers to smart phones to broadcast69 percent of stories in papers use IP, as do most TV, radio and web storiesWhy Inverted Pyramid?Saves readers time and editors spaceCondenses information efficiently so readers can grasp facts quicklyIts still the most important tool in any journalists box... youve got to master thisWriting great ledesRemember your five Ws and an HWriting great ledesRemember your five Ws and an HRemember what makes newsWriting great ledesRemember your five Ws and an HRemember what makes newsLedes are short: almost always less than 30 words. Count em!Writing great ledesRemember your five Ws and an HRemember what makes newsLedes are short: almost always less than 30 words. Count em!Generally a single sentence; can be two if youve got great materials. But lets aim for one-sentence ledesWriting great ledesIf you can master the process of writing ledes identifying key facts and expressing them concisely youll have a solid command of the craft of journalism.Writing great ledesCollect all your factsWriting great ledesCollect all your factsSum it up, boil it downWriting great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Writing great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Rethink, revise, rewriteWriting great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Rethink, revise, rewriteIs it clear?Writing great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Rethink, revise, rewriteIs it clear?Is it active?Writing great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Rethink, revise, rewriteIs it clear?Is it active?Is it wordy?Writing great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Rethink, revise, rewriteIs it clear?Is it active?Is it wordy?Is it compelling?Writing great ledesCollect all your factsSum it up, boil it downPrioritize the five Ws (and an H)Rethink, revise, rewriteIs it clear?Is it active?Is it wordy?Is it compelling?Is it news??????

On deadline.You are a hard-news reporterYou are writing for tomorrows paper and websiteWrite a lede and second graf from the following factsUse summary, inverted pyramid style ledeLess than 35 words in your one-sentence lede!

Rod Thomson

Rod ThomsonHomeschool parent and former journalistWorked for Sarasota Herald-Tribune and Observer groupDo background research on RodWrite up 10 questions you want to ask him: you will turn these in after Rod leavesRod can speak eloquently about being a Christian in the secular work of journalismRest of assignment for 10/8Pages 42-45 of Inside Reporting