ff lifestyle survey 2016 · 2017-04-24 · what brand of laptops or tablets students bought for...

Lifestyle survey

2016Next

UCAS Media understands the student audience like nobody else does – from those considering their post-18 options to those applying for higher education, along with current undergraduates and recent graduates.Reaching students requires an understanding of who they are and what motivates them. It also means connecting with them via the media channels they use, and having access to the right data and insight.With over 11,000 respondents, the Lifestyle Survey 2016 offers a unique insight into the habits of first year students – including telecoms, finance, technology, and social media – each with year-on-year comparisons.

Keith ParkmanGeneral Manager - UCAS Media

Next

Telecoms UK students are most likely to use the EE network for their mobile phones (25% use it), overseas students are more likely to use Three (26%), and EU students are more likely to use giffgaff (36%).

Telecoms Home entertainment Technology Student banking Grocery shopping UK student trends Social media

Phone networks – in order of 2016 student

market share

25

20

15

10

5

0EE Three O2 Vodafone giffgaff Tesco Virgin Talk Mobile Lebara Lycamobile

20162015

Mobile phone plans

Which offers do students

find most attractive?

Monthly contract – in parent’s name

Monthly contract – in own name

Pay as you go

34%

30%

19%

Sim only – in own name 9%

Sim only – in parent’s name 6%

Shared plan 0.4%

41% 17%36% 5%10% student discount off a pay plan

Student bonus data allowance

10% student discount off a device

Student bonus minutes and texts

Mobile phone brands – in order of student 2016

market share

47%

29%

5% 3% 2% 2% 2% 2% 1% 1%

Apple Samsung Sony HTC Motorola LG Huawei Nokia One Plus Google

Home entertainment

58% of students sign up to TV subscription services whilst at university.

Most popular broadbandproviders for students

Which TV subscription services are popular with students?

1

2

3

11 %

10 %

10 %

Although Netflix remains the most popular TV subscription service, it’s popularity has declined by around 10% since 2015

Amazon Prime subscriptions have increased by over 15% in the last three years

Sky subscriptions are at their lowest in three years

31 %

27 %

9 %


Technology

of students bought or plan to buy a new laptop or tablet for university.

69%

... while purchases made at Currys PC

World have tripled

The number of students purchasing a laptop from Amazon has doubled over the last three years...

Where students bought their laptops and tablets from for university

What brand of laptops or tablets students bought for university

Wearable technology17% of students own wearable tech. Here are the three most popular devices:

Samsung gear

Apple Watch

Fitbit

1

2

3

Currys PC World

36%

8% 8% 6% 3% 3% 2% 1% 1% 1%Amazon Argos John

LewiseBay Tesco Dell Laptops

DirectLittlewoods ebuyer

Apple

27% 26%

13% 9% 9%5% 3% 3% 2% 1%

HP Lenovo Acer ASUS Dell Microsoft Toshiba Samsung Chrome book


Student bankingUK student market share 2016

Existing vs new student bank account providers

Reasons for choosing a student bank account with a new provider

Highest reputation

What incentives students found most appealing

How did UK students open their account?

Santander

36.8%

17.3%

10.6% 10.2%7.6% 6.8%

2.3% 2.3% 1.5% 0.5%HSBC Barclays NatWest Lloyds Nationwide TSB RBS Bank of

ScotlandBank of Ireland Existing New

57%43%

69%

40%

32%

Parents’ bank with them 11%

Other 4%

Incentive

Good reputation

Recommendation

71%

28%

1%In branch Online By phone

1

2

3

Free railcard for four years

Amazon Prime free for one year plus a £60 Amazon voucher

Free National Express card

1

2

3


Grocery shopping

of students prefer to shop for groceries in-store.

93% Overall, Tesco has remained the most popular store for grocery shopping over the last three years, with a quarter of students shopping there in 2016.

However, students from the North were unique in the fact that they preferred to shop at Aldi rather than Tesco.

Students from the South West of England are most likely to shop online for groceries.

Where students shop for groceries

MorrisonsLidlSainsbury’sAldiASDATesco Tesco Express

Sainsbury’s Local

Co-op Iceland

25%14% 13%

11% 10%8% 7%

4% 3% 2%


UK student trendsStudents from Scotland are most likely to buy a laptop or tablet before uni.

Students from the North East are the least engaged with social media sites (across Facebook, Snapchat, Instagram, WhatsApp and Twitter).

Those from the East Midlands are most likely to have contents insurance.

Students from the South West are most likely to own wearable tech, and are twice more likely to own it than London students.

Students from the East are the least likely to spend money on clothes.

Students from the West Midlands are the most likely to subscribe to discount sites.

Students from London spend the most on clothes and going out. They also save the most, with 68% of students saving each term.

Two thirds of Welsh students opened a student bank account, more than any other region.

Half of Northern Irish students are on the O2 network for their mobile phones.

Regional lifestyle trends


Social media Facebook continues to be the most widely used social media platform among students (over the last three years).

Although Facebook is still the most popular social media site overall, Whatsapp, Snapchat, and Instagram have slowly been catching up over the last three years, and Facebook usage has slowly declined from 2014 – 16.

86%use

Facebook regularly

74%use

YouTube

65%use

Snapchat

63%use

Instagram

60%use

Whatsapp

36%use

Twitter

15%use

Pinterest

13%use

Tumblr

10%use

Google+

10%use

Reddit

7%use

Linkedin

7%use

Campus Society

2%use

Yik Yak



What was on the rise What students left behind

The number of respondents buying laptops from Currys PC World has more than tripled in the last three years.

Snapchat and Instagram have both become more popular than in 2015, with at least 12% more regular users.

Regular use of Pinterest has doubled over the last three years.

Regular use of Whatsapp has increased by 6% since 2015.

Use of social media site Yik Yak decreased by 24% from 2015 – 16.

Tumblr usage declined by 3% from 2015 – 16.

Use of NUS dropped by just under 10% in 2016.

Netflix popularity reduced by 9% from 2015 – 16.

The proportion of respondentsordering groceries online for home delivery almost halvedfrom 2015 – 16

What’s changed

[email protected]

01242 544 881

Results in the lifestyle survey have been weighted to the student population. Regional results refer to students’ home addresses. % increases or decreases refer to percentage point differences.

ff lifestyle survey 2016 · 2017-04-24 · what brand of laptops or tablets students bought for...

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